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Search Rater Jobs in Michigan (NOW HIRING)

... search rankings * Monitor website performance and user engagement metrics * Optimize website content, landing pages, and metadata * Identify opportunities to improve conversion rates and user ...

DR Copywriter

Williamsburg, MI · On-site

$80K - $100K/yr

Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...

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Search Rater information

What are the key skills and qualifications needed to thrive as a Search Rater, and why are they important?

To thrive as a Search Rater, you need strong analytical thinking, attention to detail, and proficiency in web research, often supported by a high school diploma or higher education. Familiarity with search engines, rating platforms, and sometimes proprietary evaluation tools is typically required. Excellent written communication, time management, and the ability to follow detailed guidelines make someone stand out in this position. These skills are crucial for accurately assessing search engine results and ensuring the quality and relevance of online information.

What are some common challenges Search Raters face, and how can they overcome them?

Search Raters often encounter challenges such as interpreting ambiguous queries, staying updated with evolving guidelines, and maintaining consistency across large volumes of ratings. To overcome these, it's important to regularly review training materials, participate in any available refresher courses, and refer to official documentation when in doubt. Engaging with support forums or team discussions can also help clarify uncertainties and improve accuracy while working independently.

What are Search Raters?

Search Raters are individuals who evaluate the quality and relevance of search engine results. They typically work remotely and are tasked with assessing whether search results meet specific guidelines and match user intent. Their feedback helps improve search algorithms, ensuring users get accurate and helpful information when they search online. Search Raters must follow detailed criteria set by the search engine and often review a variety of content, including web pages, images, and videos.
What are popular job titles related to Search Rater jobs in Michigan? For Search Rater jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Search Rater jobs in Michigan look for? The top searched job categories for Search Rater jobs in Michigan are:

Senior Performance Marketing Manager

Guardian Alarm Company of Michigan

Southfield, MI • On-site

Full-time

Posted 8 days ago


Job description

General Purpose & Essential Duties:
The Performance Marketing Manager helps fuel Guardian Alarm's growth by delivering qualified leads, opportunities and revenue. Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.
Paid Media & Channel Management
  • Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
  • Manage campaign targeting, bidding, budgets, creative rotation and optimization.
  • Recommend new channels, audience strategies and testing opportunities to improve results.
  • Define channel mix, budget allocation strategy, and testing roadmap.
  • Identify and scale new acquisition opportunities and channels.

Testing, Optimization & Continuous Improvement
  • Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
  • Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
  • Stay current on new trends, tools and best practices in performance marketing.

Reporting, Analytics & Attribution
  • Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.
  • Analyze campaign performance and inform our team on trends, issues and opportunities.
  • Ensure attribution, tracking and reporting systems are functioning properly and producing accurate data.
  • Own performance against key KPIs including CPL, CAC, cost per opportunity and ROAS.

Budget Management & Forecasting
  • Manage paid media budgets across channels, markets and business units.
  • Recommend budget shifts based on performance and opportunity.
  • Own forecasting for leads, opportunities and acquisition costs across channels.

Cross-Functional Collaboration
  • Drive alignment with creative, sales, and marketing teams to improve campaign performance.
  • Work with external agencies and platform partners as needed.
  • Help marketing team and leadership make smarter decisions through clear reporting and insights.
  • Lead external agency partners and hold them accountable to performance goals.
  • Act as the subject matter expert for the performance marketing across the organization.

Required Skills, Abilities, Education & Experience:
  • Strong understanding of paid search, paid social, display, online video and retargeting
  • Experience managing paid media budgets, campaign optimization and performance reporting.
  • Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
  • Experience conducting tests across messaging, creative, audiences and landing pages.
  • Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
  • Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
  • Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
  • Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
  • Ability to balance strategic thinking with hands-on execution.
  • Excellent verbal, written and presentation skills.
  • Experience managing multi-location or regional marketing programs a plus.
  • 5-7+ years of experience in performance marketing channels - paid search, paid social, display, retargeting, online video (streaming/CTV experience a bonus).
  • Hands-on experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Ads, Tag Manager, CRM platforms and other digital marketing technologies.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.