The position requires expertise in website content management, search engine optimization (SEO), ... conversion rates. * Create, write, design, and publish digital content, including website copy ...
The position requires expertise in website content management, search engine optimization (SEO), ... conversion rates. * Create, write, design, and publish digital content, including website copy ...
Lead and own the public-facing www.theamericancollege.edu website, including SEO, UX, and CRO ... Improve conversion rates through the development and execution of structured A/B testing plans for ...
Lead and own the public-facing www.theamericancollege.edu website, including SEO, UX, and CRO ... Improve conversion rates through the development and execution of structured A/B testing plans for ...
Lead and own the public-facing www.theamericancollege.edu website, including SEO, UX, and CRO ... Improve conversion rates through the development and execution of structured A/B testing plans for ...
Lead and own the public-facing www.theamericancollege.edu website, including SEO, UX, and CRO ... Improve conversion rates through the development and execution of structured A/B testing plans for ...
Content Manager
Allentown, PA · On-site
... content for SEO, and ensures compliance with legal standards to boost brand awareness, increase website traffic, generate leads, and drive higher conversion rates to increase sales.
Content Manager
Allentown, PA · On-site
... content for SEO, and ensures compliance with legal standards to boost brand awareness, increase website traffic, generate leads, and drive higher conversion rates to increase sales.
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Quick apply
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Quick apply
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Quick apply
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Market Research Analyst
Harrisburg, PA · On-site
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Market Research Analyst
Harrisburg, PA · On-site
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Quick apply
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
... rate Marketing Campaign Strategy & Execution (About 35% of your day) * Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Keyword research for both SEO and PPC campaigns * Create and manage paid search ad campaigns ... Perform A/B, website usability, and website conversion rate testing * Responsible for driving ...
Keyword research for both SEO and PPC campaigns * Create and manage paid search ad campaigns ... Perform A/B, website usability, and website conversion rate testing * Responsible for driving ...
... search engine optimization (SEO) principles and eCommerce content best practices • Experience with keyword research tools • Familiarity with BazaarVoice, PowerReviews, or other ratings and ...
... search engine optimization (SEO) principles and eCommerce content best practices • Experience with keyword research tools • Familiarity with BazaarVoice, PowerReviews, or other ratings and ...
Keyword research for both SEO and PPC campaigns * Create and manage paid search ad campaigns ... Perform A/B, website usability, and website conversion rate testing * Responsible for driving ...
Keyword research for both SEO and PPC campaigns * Create and manage paid search ad campaigns ... Perform A/B, website usability, and website conversion rate testing * Responsible for driving ...
... search engine optimization (SEO) principles and eCommerce content best practices • Experience with keyword research tools • Familiarity with BazaarVoice, PowerReviews, or other ratings and ...
... search engine optimization (SEO) principles and eCommerce content best practices • Experience with keyword research tools • Familiarity with BazaarVoice, PowerReviews, or other ratings and ...
Search Engine Rater information
What are the key skills and qualifications needed to thrive as a search engine rater?
To thrive as a Search Engine Rater, you need strong analytical skills, attention to detail, and a good understanding of web search and internet culture, often supported by a high school diploma or higher. Familiarity with online evaluation tools, search engines, and sometimes proprietary rating guidelines is typically required. Excellent communication, time management, and the ability to follow complex instructions set top performers apart. These abilities ensure that search results are accurately evaluated, improving the quality and relevance of information presented to users.
What are some common challenges faced by search engine raters, and how can they be managed?
Search Engine Raters often encounter the challenge of interpreting complex guidelines and applying them consistently across a wide range of search queries and content. Staying up-to-date with frequent updates to these guidelines requires attention to detail and adaptability. Managing productivity within strict deadlines while avoiding repetitive strain can also be difficult. To succeed, it helps to review guideline updates regularly, take scheduled breaks, and engage with available support forums or training resources to clarify uncertainties.
What is a search engine rater?
Search Engine Raters are individuals who evaluate and rate the quality and relevance of search engine results. They help companies like Google and Bing improve their algorithms by providing feedback on how well search results meet user intent. Raters follow detailed guidelines to assess webpages, images, videos, and other content, ensuring search results are useful and accurate. This role typically involves working from home on a flexible schedule and requires attention to detail and strong analytical skills.
What is the difference between Search Engine Rater vs Search Engine Evaluator?
| Aspect | Search Engine Rater | Search Engine Evaluator |
|---|---|---|
| Credentials | Typically no formal certifications required | Often similar, with some roles preferring familiarity with search algorithms |
| Work Environment | Remote, flexible hours | Remote, flexible hours |
| Industry Usage | Used by companies like Google and Bing for quality assessment | Similar, used for improving search results quality |
| Job Focus | Rating search results based on relevance and quality | Evaluating and improving search engine algorithms and results |
While both roles involve assessing search results, Search Engine Raters primarily rate the relevance and quality of search results, whereas Search Engine Evaluators may have a broader role in testing and improving search engine algorithms. Both positions are remote and require similar skills, making them closely related but distinct in scope.
What are popular job titles related to Search Engine Rater jobs in Pennsylvania? For Search Engine Rater jobs in Pennsylvania, the most frequently searched job titles are:
What job categories do people searching Search Engine Rater jobs in Pennsylvania look for? The top searched job categories for Search Engine Rater jobs in Pennsylvania are:
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 6 days ago
BrightView Landscapes rating
6.9
Based on 90 frontline employees who took The Breakroom Quiz
16th of 36 rated gardening and landscaping
Job description
The Best Teams are Created and Maintained Here.
Work Schedule: 5 Days Onsite in Blue Bell, PA
No Agency Resumes At This Time
Job Summary
The Senior Digital Marketing Specialist manages and optimizes the Company's digital presence, including website administration, search visibility, local listings, online reputation, and digital performance. This role serves as the primary owner of the Company's web ecosystem, ensuring digital channels effectively support brand awareness, customer engagement, lead generation, recruiting efforts, and business growth through effective digital strategies. The position requires expertise in website content management, search engine optimization (SEO), digital analytics, content development, and digital design, with experience administering websites within Drupal and supporting broader marketing initiatives and campaigns.
Duties and Responsibilities:
Education and Experience:
Physical Demands/Requirements:
Work Environment:
BrightView offers a suite or health, wellness, and financial benefits to full-time team members. Benefits offerings for full-time team members include medical, dental, and vision insurance, ancillary and voluntary products, a 401k savings plan with employer contributions, and 6 to 9 company paid holidays per year. Employees may also be eligible to receive paid time off for vacation and/or sick leave, tuition reimbursement, and/or potential variable pay opportunities based on position and performance. A detailed benefits package will be provided during the interview process.
It's Not Just a Team. It's One BrightView.
Work Schedule: 5 Days Onsite in Blue Bell, PA
No Agency Resumes At This Time
Job Summary
The Senior Digital Marketing Specialist manages and optimizes the Company's digital presence, including website administration, search visibility, local listings, online reputation, and digital performance. This role serves as the primary owner of the Company's web ecosystem, ensuring digital channels effectively support brand awareness, customer engagement, lead generation, recruiting efforts, and business growth through effective digital strategies. The position requires expertise in website content management, search engine optimization (SEO), digital analytics, content development, and digital design, with experience administering websites within Drupal and supporting broader marketing initiatives and campaigns.
Duties and Responsibilities:
- Manage and maintain content across BrightView's web properties, including the corporate website, local landing pages, recruiting site, investor site, and acquisition websites, ensuring consistency with brand standards and business objectives.
- Serve as the primary administrator for BrightView's Drupal content management system, overseeing website functionality, content updates, user experience, and platform governance.
- Execute and optimize SEO strategies, including technical, on-page, local, and multi-location SEO initiatives, to improve search visibility, website traffic, and conversion performance.
- Manage BrightView's local search presence, online business listings, affiliated domain names, Google Business Profiles, and reputation management programs, including ReviewTrackers and review generation initiatives.
- Support digital lead generation and nurturing efforts through HubSpot and other marketing technologies by developing and optimizing landing pages, forms, workflows, and campaign assets.
- Monitor website, search, and campaign performance using analytics tools and provide actionable recommendations to improve traffic, engagement, and conversion rates.
- Create, write, design, and publish digital content, including website copy, landing pages, blogs, email campaigns, graphics, and other digital assets that support marketing objectives and audience engagement.
- Manage relationships with external web development, SEO, and digital marketing vendors, while collaborating with internal stakeholders to support website enhancements, digital campaigns, and content initiatives.
- Ensure website compliance with accessibility, privacy, security, and legal requirements, while staying current on digital marketing trends, search engine updates, and emerging technologies.
- Provide support for broader marketing initiatives, campaigns, communications, and special projects as needed.
Education and Experience:
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
- 5-7 years of experience in digital marketing, website management, content marketing, or a related discipline.
- Hands-on experience managing websites using Drupal CMS required.
- Strong knowledge of SEO best practices, including technical, on-page, local, and multi-location SEO strategies.
- Experience managing enterprise or multi-location websites and digital ecosystems preferred.
- Experience managing Google Business Profiles, online business listings, review platforms, and reputation management tools such as ReviewTrackers.
- Proficiency with Google Analytics, Google Search Console, Google Tag Manager, and related reporting tools.
- Proficiency with marketing automation and CRM platforms, including HubSpot or similar tools.
- Experience managing online business listings, review platforms, and reputation management tools, such as ReviewTrackers or similar solutions.
- Experience developing digital content and utilizing design tools, such as Adobe Creative Suite.
- Strong organizational, analytical, project management, communication, and interpersonal skills, with the ability to independently manage multiple priorities in a fast-paced environment.
- Resourceful problem solver with a continuous learning mindset and strong attention to detail.
Physical Demands/Requirements:
- Constant operation of a computer and other office equipment, such as a laptop, a cell phone, and printers/copiers
- Position is sedentary; must be able to remain in a stationary position for a majority of the time
- Operates in an office environment and requires in-person presence
- Ability to maintain, in your possession at all times, required medications to address any known allergic reactions should they occur
Work Environment:
- Work is conducted in a professional office environment, with a collaborative and dynamic team setting, and requires in-person presence
BrightView offers a suite or health, wellness, and financial benefits to full-time team members. Benefits offerings for full-time team members include medical, dental, and vision insurance, ancillary and voluntary products, a 401k savings plan with employer contributions, and 6 to 9 company paid holidays per year. Employees may also be eligible to receive paid time off for vacation and/or sick leave, tuition reimbursement, and/or potential variable pay opportunities based on position and performance. A detailed benefits package will be provided during the interview process.
It's Not Just a Team. It's One BrightView.
What BrightView Landscapes employees say
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