Help people discover careers — and change their lives through education.Â
U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others.  Â
We're looking for a talented SEO Content Writer, B2C, to join our growing marketing team.Â
Reporting to the Brand Communications and Content Manager, the SEO Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey. Â
Primary Responsibilities:Â
Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners.Â
Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use.Â
Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.Â
Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness. Â
QualificationsÂ
Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more.Â
Benefits Â
Salary Range: $55,000 – 68,000. Starting compensation may vary based on geographic location, work experience, and skills.Â
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