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School Public Relations information

See Raleigh, NC salary details

$33.5K

$81.3K

$130.3K

How much do school public relations jobs pay per year?

As of Aug 22, 2026, the average yearly pay for school public relations in Raleigh, NC is $81,291.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $94,800.00 per year, depending on experience, location, and employer.

What is school public relations?

School public relations refers to the strategies and activities used by schools or educational institutions to communicate with their stakeholders, including students, parents, staff, and the community. The goal is to build positive relationships, promote the school’s achievements, manage its reputation, and handle communication during emergencies or crises. School public relations professionals often manage media relations, social media, newsletters, and special events to ensure transparent and effective communication.

What are the key skills and qualifications needed to thrive in school public relations, and why are they important?

To thrive in School Public Relations, you need expertise in communications, public relations, and media strategy, often supported by a degree in communications, public relations, or a related field. Familiarity with social media management tools, content creation platforms, and crisis communication systems is typically required. Strong interpersonal skills, creativity, and the ability to build positive relationships with diverse stakeholders make someone stand out in this role. These skills are vital for effectively promoting the school’s image, managing information flow, and fostering trust within the school community.

What are some common challenges faced by professionals in school public relations, and how can they be addressed?

School public relations professionals often encounter the challenge of managing communication during crises or sensitive situations, such as emergencies or policy changes. Balancing transparency with confidentiality and ensuring accurate, timely information reaches students, parents, staff, and the community can be demanding. Proactively building relationships with local media, maintaining clear communication channels, and developing a crisis communication plan are key strategies for addressing these challenges. Regular collaboration with school administrators and faculty also helps ensure consistent messaging and fosters trust.

What is the difference between School Public Relations vs School Communications Coordinator?

AspectSchool Public RelationsSchool Communications Coordinator
CredentialsBachelor's in Communications, Public Relations, or related fieldSimilar credentials, often with a focus on communications or journalism
Work EnvironmentSchool districts, educational institutions, public eventsSchool offices, media outlets, digital platforms
Employer & Industry UsageUsed by school districts to manage public imageUsed by schools to coordinate internal and external communications
Common Search & ComparisonOften compared for roles involving media relations and public imageCompared for roles focusing on day-to-day communication tasks

Both roles involve communication skills and work within educational settings, but School Public Relations typically emphasizes managing the school's public image and media relations, while School Communications Coordinator focuses on internal and external communication tasks, including digital content and messaging.

What are popular job titles related to School Public Relations jobs in Raleigh, NC?

For School Public Relations jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching School Public Relations jobs in Raleigh, NC look for?

The top searched job categories for School Public Relations jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for School Public Relations jobs?

Cities near Raleigh, NC with the most School Public Relations job openings:

School Public Relations jobs near you
Infographic showing various School Public Relations job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, 2% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $81,291 per year, or $39.1 per hour.

Senior Public Relations, Events and Digital Media Specialist , Sanford School of Public Policy

Duke University

Durham, NC • On-site

$59K - $86K/yr

Full-time

Medical, Dental, Retirement

Re-posted 24 days ago

Duke University rating

6.7

Company rating: 6.7 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

488th of 621 rated colleges and universities

Job description

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Be You. Be Bold. Choose Duke. Be You.

At Duke University, we celebrate individuality and the unique perspectives that strengthen our community. The Senior Public Relations, Events and Digital Media Specialist plays a key role in advancing the mission of the DeWitt Wallace Center for Media & Democracy within the Sanford School of Public Policy.

  Be Bold.What You'll Do:
  • Marketing, Communications and Publicity - 30%

Design and produce promotional campaigns in support of Center programs and research. Produce promotional materials and digital media for internal and external audiences. Work closely with Journalism and Media faculty, manage digital content across platforms, and experiment with new forms of online engagement.

  • Event Planning and Execution - 30%

Coordinate and execute special events that promote the Center's programs, research, and student learning, managing logistics and collaborating with faculty and staff.

  • Cross-Campus and Sanford School Strategic Collaboration - 20%

Collaborate with alumni, students, faculty, and campus partners and work closely with the Sanford communications team.

  • Student Recruitment - 10%

Promote programs to student communities and represent the Center at recruitment and campus events.

  • Evaluate Effectiveness of Promotions - 5%

Create analytics reports to monitor campaign effectiveness and adjust strategies accordingly.

  • Manage Hourly Student Workers - 5%

Hire, train, and supervise student workers supporting events and communications.

  What You Bring

Education

Bachelor's degree in Journalism, English, or a related discipline.

Qualifications & Experience

Two years of directly related writing experience or an equivalent combination of education and experience. Experience in academic communications, digital media, event planning, and collaboration across diverse stakeholders.

  Choose Duke.

This full-time position reports to the Center's Associate Director and offers the opportunity to contribute to Duke's commitment to excellence and public impact.


Anticipated Pay Range: Duke University provides an annual base salary range for this position as USD $59,829.00 to USD $86,700.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.


Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/


Equal Opportunity Employer: Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy- related conditions), sexual orientation, or military status.


Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.


Essential Physical Job Functions:
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and reasonable accommodation(s) can be requested with Duke Access and Accommodations Services (email: DAAS@duke.edu; phone: 919-668-1267).

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About Duke University

Sourced by ZipRecruiter

Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate, and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Industry

Colleges, universities, and professional schools and hospitals

Company size

10,000+ Employees

Headquarters location

Durham, NC, US

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