Santa Photo Jobs (NOW HIRING)

Job Summary

We are seeking an experienced, detail-oriented, and highly motivated Retail E-Commerce Specialist to oversee the daily operations, optimization, and growth of the Santa Cruz Beach Boardwalk's retail online store. The ideal candidate has a strong background in e-commerce management, digital content creation, product merchandising, inventory control, and user experience optimization.

Job Tasks

E-commerce Website Management

• Oversee daily operations of the site to ensure site stability and create a great guest shopping experience.

• Manage all updates, including product launches, promotions, banners, and content refreshes in coordination with Marketing.

• Manage all guest communications including automated email sequences and phone calls upholding elite guest service experience.

• Partner cross-functionally with Marketing, Creative Team, Tech Services, and Retail Operations to implement catalog structure, new enhancements, and new features.

• Coordinate with Marketing team to ensure compliance with accessibility, privacy, and security standards.

Content Creation & Merchandising

• Create and adhere to product photo standards.

• Develop and execute merchandising strategies to maximize product visibility, conversion rates, and average order value.

• Manage content database with all photo and video content on company servers.

• Photograph products, write compelling product descriptions, and ensure listings are optimized for SEO and user clarity.

• Create photo content in studio, on mannequins, and lifestyle imagery on location.

• Source and include product information from vendors and manufacturers in product descriptions.

Inventory Control

• Monitor and maintain inventory onhand levels for e-commerce merchandise including full size runs populating the online menu.

• Use digital transfer devices to ensure all inventory transfers are accurate, maintaining mirrored physical and digital onhand quantities.

• Coordinate with Retail Warehouse Supervisor and Inventory Specialist to conduct periodic cycle counts.

• Create and operate processes to pull e-commerce inventory for new arrival orders.

• Manage returns and restocking processes in inventory control database.Shape

Shipping

• Manage shipping materials and shipping vendor.

• Pick, fulfill, ship all orders from E-commerce warehouse.

• Ensure all orders are processed and shipped within 36-hour standard communicating with guests.

Reporting

• Monitor KPIs including traffic, conversion rate, ATV, revenue, engagement, and customer behavior patterns.

• Prepare ongoing reports and dashboards to track e-commerce performance and present actionable insights.

• Identify trends, risks, and growth opportunities to inform strategy and improve business results.

Relationships (Internal)

All levels of Santa Cruz Seaside Company departments.

Relationships (External)

Guests and Vendors

Qualifications: Training and Experience

• 1+ years of experience in e-commerce, or mobile app operations (retail or related industries preferred).

• Proven track record of driving e-commerce revenue growth and improving site performance.

• Hands-on experience with e-commerce platforms such as Shopify.

• Strong understanding of SEO and visual merchandising.

• Ability to write clear, engaging, SEO-optimized product descriptions and on-site content.

• Ability to collaborate with marketing on campaigns.

• Experience in inventory control management.

• Strong communication, collaboration, and presentation skills.

• Detail oriented with strong analytical and oriented with strong analytical and problem oriented with strong analytical and oriented with strong analytical and problem solving abilities.

• Ability to adapt quickly to changing business needs in a fast-paced environment.

• Responsible and self motivated, can work independently to complete tasks and deliver on goals.

• Ability to manage shipping materials, coordinate carrier pickups, and support fulfillment processes as needed.

• Experience collaborating with creative teams to produce lifestyle and product photography.

Knowledge,Skillsand Abilities

• Ownership Mindset:Own the site's daily operations, long-term evolution, and overall performance.

• Data-Driven Thinking: Use behavioral and transactional data to influence merchandising, marketing, and UX decisions.

• Collaboration: Work effectively with cross-functional teams to align goals and deliver high-impact results.

• Guest Focused: Maintain a relentless focus on user experience and satisfaction.

Physical Requirements

• Able to perform light lifting, bending, reaching, twisting, pushing, pulling, and carrying.

• Able to hear normal conversations on the telephone and in person in a noisy environment.

• Able to see, read and write instructions and correspondence on a computer.

• Bi-manual dexterity.

• Frequent sitting at a desk and computer workstation, up to 6-7 hours per day.

• Able to lift up to 15lbs from floor to waist height.

• Fine motor skills for use of computer, phone and inventory systems.

• Able to see in close range and with depth perception, as well as ability to see color.

• Able to work in variable temperatures (office setting, warehouse, back of house spaces, and on the Boardwalk).

Licenses / Insurance

N/A

Testing Upon Offer or Hire

N/A