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$38.2K

$93.2K

$146.1K

How much do salesforce jobs pay per year?

As of Sep 4, 2026, the average yearly pay for salesforce in Tyler, TX is $93,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,100.00 and $112,100.00 per year, depending on experience, location, and employer.

What is a Salesforce professional?

Salesforce is a platform for customer relationship management (CRM). It features a variety of software and application tools for managing marketing, customer service, sales, customer data, and online engagement. Salesforce is a cloud-based platform, so companies can apply the applications to their web properties and social media accounts without having to install all facets of a CRM platform on their server. Companies that use Salesforce include telecommunications, entertainment, finance, healthcare, tech, and retail companies. Government agencies, nonprofits, and manufacturing companies also use the platform.

What are the key skills and qualifications needed to thrive as a Salesforce administrator, and why are they important?

To thrive as a Salesforce Administrator, you need a strong grasp of CRM concepts, data management, workflow automation, and a Salesforce Administrator certification (such as Salesforce Certified Administrator). Familiarity with Salesforce platforms, data reporting tools, and process builder are typically required. Excellent problem-solving, communication, and organizational skills help you effectively support users and collaborate with stakeholders. These skills ensure efficient management of the Salesforce environment, leading to improved business processes and user satisfaction.

How does a Salesforce professional typically collaborate with other departments within an organization?

Salesforce professionals regularly work alongside teams from sales, marketing, customer service, and IT to ensure that the platform is tailored to each department's needs. This collaboration often involves gathering requirements, troubleshooting user issues, and training staff on new features or updates. Effective communication and the ability to translate technical concepts into user-friendly solutions are crucial for success. By fostering strong cross-departmental relationships, Salesforce experts help maximize the platform’s value and drive business growth.

What is the difference between Salesforce vs Salesforce Administrator?

AspectSalesforceSalesforce Administrator
Primary RoleDevelops, customizes, and implements Salesforce solutionsManages and maintains Salesforce platform, user support, and basic customization
Required SkillsSalesforce development, coding, system architectureSalesforce configuration, user management, basic automation
CertificationsSalesforce Developer, Salesforce ArchitectSalesforce Administrator Certification
Work EnvironmentDevelopment teams, technical projectsEnd-user support, system administration

Salesforce professionals focus on developing and customizing the platform, often requiring coding skills and advanced certifications. Salesforce Administrators primarily handle platform management, user support, and configuration tasks, making their roles complementary but distinct within the Salesforce ecosystem.

Are Salesforce jobs still in demand?

Salesforce jobs remain in high demand due to the widespread adoption of Salesforce CRM across industries. Skills in Salesforce administration, development, and certifications like Salesforce Certified Administrator are highly valued, and the role often offers strong job stability and growth opportunities.

Is Salesforce a good career?

Salesforce is a popular career choice for professionals interested in cloud-based customer relationship management (CRM) systems. It offers roles such as Salesforce Administrator, Developer, and Consultant, often requiring certifications like Salesforce Certified Administrator. The field provides opportunities for growth, high demand, and competitive salaries, especially for those with skills in Apex, Lightning, and integration tools.

What work does Salesforce do?

A Salesforce professional typically manages and customizes Salesforce CRM software to help organizations improve customer relationships, sales, and marketing processes. They may configure the platform, develop integrations, and ensure data accuracy, often requiring knowledge of Salesforce tools, coding, and certifications. Their work supports streamlining business operations and enhancing customer engagement.
More about Salesforce jobs

What are the most commonly searched types of Salesforce jobs in Tyler, TX?

The most popular types of Salesforce jobs in Tyler, TX are:

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For Salesforce jobs in Tyler, TX, the most frequently searched job titles are:

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The top searched job categories for Salesforce jobs in Tyler, TX are:

What cities near Tyler, TX are hiring for Salesforce jobs?

Cities near Tyler, TX with the most Salesforce job openings:

Salesforce jobs near you
Infographic showing various Salesforce job openings in Tyler, TX as of August 2026, with employment types broken down into 92% Full Time, 4% Part Time, and 4% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $93,160 per year, or $44.8 per hour.

Senior Digital Marketing Specialist

Hornet Staffing, Inc, a GEE Group company

Tyler, TX • On-site

$73K - $90K/yr

Other

Posted 6 days ago

Job description

Senior Digital Marketing Specialist

$80-85K

Charlotte, NC (Hybrid)

In Office Monday-Thursday | Remote Fridays

Are you a data-driven digital marketer who thrives at the intersection of marketing automation, technology, and revenue growth? Global Transportation leader seeking a Senior Digital Marketing Specialist to own and optimize our digital marketing ecosystem, driving demand generation, customer engagement, and measurable business results.

This is an exciting opportunity for a marketing professional with deep expertise in Salesforce, Pardot (Account Engagement), marketing automation, lead lifecycle management, and digital campaign optimization.

Required Qualifications

  • 5+ years of progressive digital marketing experience
  • Bachelors or Masters Degree in Marketing/Related
  • Hands-on experience with Salesforce CRM a MUST
  • Strong experience with Salesforce Marketing Cloud Account Engagement (Pardot)
  • Expertise in marketing automation, email marketing, lead nurturing, segmentation, and campaign execution
  • Experience managing lead scoring, lead qualification, attribution, conversion tracking, and lifecycle reporting
  • Proven ability to track leads through the full funnel from MQL to Closed Won
  • Experience with Google Analytics (GA4 preferred)
  • Knowledge of SEO, SEM, paid search, website optimization, and content marketing
  • Experience creating marketing dashboards and reporting tied to pipeline and revenue
  • Experience with AI-powered marketing tools and automation platforms
  • Background in B2B marketing environments
  • Experience collaborating with Sales Operations, Revenue Operations, and Salesforce teams

What You'll Do

  • Manage and optimize the company website, digital campaigns, and marketing automation platforms
  • Build and execute automated email campaigns, nurture programs, landing pages, forms, and segmentation strategies
  • Administer and optimize Salesforce and Pardot to drive lead generation and pipeline growth
  • Develop and maintain lead scoring models, attribution reporting, and lead handoff processes
  • Track and analyze marketing performance from MQL → SQL → Opportunity → Closed Won
  • Create dashboards and reports that connect marketing activities to revenue outcomes
  • Partner with Sales, IT, Operations, and external agencies to enhance digital performance
  • Evaluate and implement AI-enabled marketing tools and automation solutions



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