Salesforce is a platform for customer relationship management (CRM). It features a variety of software and application tools for managing marketing, customer service, sales, customer data, and online engagement. Salesforce is a cloud-based platform, so companies can apply the applications to their web properties and social media accounts without having to install all facets of a CRM platform on their server. Companies that use Salesforce include telecommunications, entertainment, finance, healthcare, tech, and retail companies. Government agencies, nonprofits, and manufacturing companies also use the platform.