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Sales Development Representative Jobs in Brighton, MI

The Role As a Sales Development Representative at RIVET, you'll be the engine behind pipeline growth in your territory. You'll get in front of a market that's largely untapped, most prospects in your ...

The Role As a Sales Development Representative at RIVET, you'll be the engine behind pipeline growth in your territory. You'll get in front of a market that's largely untapped, most prospects in your ...

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Sales Development Representative information

See Brighton, MI salary details

$27.3K

$52.8K

$85.4K

How much do sales development representative jobs pay per year?

As of Aug 21, 2026, the average yearly pay for sales development representative in Brighton, MI is $52,784.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,300.00 and $58,500.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.

What are the most commonly searched types of Sales Development Representative jobs in Brighton, MI?

The most popular types of Sales Development Representative jobs in Brighton, MI are:

What are popular job titles related to Sales Development Representative jobs in Brighton, MI?

For Sales Development Representative jobs in Brighton, MI, the most frequently searched job titles are:

What job categories do people searching Sales Development Representative jobs in Brighton, MI look for?

The top searched job categories for Sales Development Representative jobs in Brighton, MI are:

What cities near Brighton, MI are hiring for Sales Development Representative jobs?

Cities near Brighton, MI with the most Sales Development Representative job openings:

Infographic showing various Sales Development Representative job openings in Brighton, MI as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $52,784 per year, or $25.4 per hour.

Sales Development Representative

Coretek Services

Farmington Hills, MI • On-site

Full-time

Medical, Retirement, PTO

Re-posted 24 days ago


Job description

Are you a go-getter with a passion for AI and technology? Do you thrive in a fast-paced environment and love the thrill of creating new opportunities? If so, we've got the perfect opportunity for you!
As a Sales Development Representative at Coretek, you'll be responsible for identifying, sourcing, and nurturing new business opportunities within the Mid-market and Enterprise, specifically focused on Security, AI and other IT solutions. You'll use your strong consultative selling skills to prospect and qualify leads.
But that's not all! You'll also position the value of Coretek's services and products, schedule and lead calls for prospective clients, and educate and guide prospects through the sales cycle. You'll be a key player in executing our new business, AI sales strategy and advancing our company's values, culture, and vision for the future.
This is a top-of-the-funnel sales development role focused on net-new logo acquisition and generating qualified meetings for our Sales Executive team through outbound prospecting. Most of your time will be spent creating new opportunities through cold calling, email, LinkedIn, and strategic outreach, while also following up on qualified inbound leads.
So, if you have at least one year of experience in Sales Development and outbound prospecting, exceptional consultative selling skills, and a desire to succeed in technology sales, we want to hear from you! Prior experience prospecting within the IT industry is a plus. Join our diverse, inclusive, and high-performing team, and let's drive those opportunities together!
Sound like you? Apply today! Want more details? Read on.
In this role, you'll get to:
  • Proactively seek out and engage potential clients to build a robust pipeline of new business opportunities, focusing on acquiring new customer logos that align with our target market.
  • Represent one of the industry's leading AI, Security, and Cloud organizations while helping customers solve their most complex technology challenges.
  • Be responsible for prospecting and qualifying leads, making 150+ outbound calls per day to uncover pain points, challenges, and qualified opportunities.
  • Research target accounts and develop strategic outreach plans to engage key stakeholders and executive-level decision makers.
  • Engage executive-level decision makers to uncover business goals to determine if Coretek's solutions can be a strategic investment for their business growth.
  • Meet or exceed monthly and quarterly lead generation targets, focusing on acquiring new logos and expanding our market presence.
  • Partner with Sales, Marketing and our Consulting & Architecture teams to execute AI sales strategy as the company introduces enhancements to existing AI solutions and/or releases new AI services.
  • Bring your thinking, strategies, and ideas to advance our company's values, unique culture, and vision for the future.
  • Work with industry-leading sales technologies including Salesforce, Outreach, ZoomInfo, Microsoft Copilot, and Orum to identify prospects, manage outreach, and build pipeline.
  • Meet or exceed key performance metrics including outbound activity, qualified meetings held, and sales accepted opportunities.
  • Engage as your unique self in a diverse, inclusive, and high-performing team.
  • Continuously expand your expertise through structured development, mentorship, and Microsoft certifications.
  • Grow your career with a clearly defined path into a Sales Executive role and future sales leadership opportunities.

Requirements
We are looking for people who:
  • Have at least one year of experience in Sales Development (SDR/BDR), business development, or outbound prospecting. Prior experience prospecting within the IT industry is a plus.
  • Demonstrated ability to build pipeline through cold calling, email, and LinkedIn prospecting.
  • Have the desire and commitment to do what it takes to be successful in AI sales.
  • Have a positive outlook and a strong ability to take responsibility for their successes and failures.
  • Have exceptional prospecting skills.
  • Exceptional presentation, interpersonal, and communication skills, both written and verbal.
  • Ability to think critically, strategically, and tactically with solid attention to detail in a high-energy, fast-paced environment.
  • Are Top Producers in their current role.
  • Have a sharp focus on their goals and a belief that their daily, weekly, and monthly activities will help achieve them.
  • Are proactive in uncovering and solving their gaps and raising their skill level.
  • Are willing to make 150+ calls a day to drive net new opportunities.

If you're looking to build a long-term career in technology sales, Coretek provides structured development, Microsoft certifications, mentorship, and a clear path toward a Sales Executive position.
Join Coretek as a Sales Development Representative and be part of a team that is leading the way in AI innovation and technology sales. Let's revolutionize the future of technology together!
Benefits
Coretek offers a comprehensive suite of Health Benefits, flexible PTO, 401K and an amazing and energizing workplace culture that is rich with opportunities for professional growth and development.