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Route Sale Representative Jobs in Rice Lake, WI (NOW HIRING)

Work with the sales team to identify and eliminate any unsafe conditions on new route or for new ... Serve as a positive representative of the Company to drive customer satisfaction and loyalty to the ...

Workwiththe sales team to identify and eliminate any unsafe conditions on new route orfornew ... Serve as a positive representative of the Companyto drive customer satisfaction andloyalty to the ...

Workwiththe sales team to identify and eliminate any unsafe conditions on new route orfornew ... Serve as a positive representative of the Companyto drive customer satisfaction andloyalty to the ...

Route Sale Representative information

See Rice Lake, WI salary details

$29.5K

$55.5K

$67.9K

How much do route sale representative jobs pay per year?

As of Sep 9, 2026, the average yearly pay for route sale representative in Rice Lake, WI is $55,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,800.00 and $56,100.00 per year, depending on experience, location, and employer.

What is a route sale representative?

Route Sale Representatives are sales professionals responsible for delivering products to customers along a specific route, typically for companies in industries like food and beverage, snacks, or vending. They manage existing accounts, ensure timely deliveries, restock products, and often seek to grow sales by suggesting new products or promotions. Additionally, Route Sale Representatives handle customer service issues, maintain accurate inventory records, and may be responsible for collecting payments. This role requires strong organizational, communication, and customer service skills, as well as the ability to work independently.

What are the key skills and qualifications needed to thrive as a route sale representative, and why are they important?

To thrive as a Route Sale Representative, you need strong sales abilities, customer service skills, and a valid driver’s license, often supported by a high school diploma or equivalent. Familiarity with handheld inventory devices, point-of-sale (POS) systems, and route management software is commonly required. Outstanding interpersonal communication, time management, and problem-solving skills help build client relationships and handle day-to-day challenges. These competencies ensure efficient sales operations, customer satisfaction, and the achievement of sales targets while managing delivery routes.

What are some common challenges route sale representatives face in managing their routes and customer accounts?

Route Sale Representatives often encounter challenges such as optimizing delivery schedules, managing time efficiently, and balancing sales goals with customer service. They must adapt to unexpected situations like traffic delays, last-minute order changes, or product shortages. Building strong relationships with customers while meeting company targets requires excellent communication and problem-solving skills. Additionally, Route Sale Representatives work independently but frequently collaborate with warehouse staff and sales teams to ensure smooth operations.

What is the difference between Route Sale Representative vs Sales Associate?

AspectRoute Sale RepresentativeSales Associate
CredentialsHigh school diploma, sometimes a valid driver’s licenseHigh school diploma or equivalent, sales training often provided
Work EnvironmentDriving to client locations, working in retail or distribution settingsRetail stores, customer-facing environments
Industry UsageDistribution, food & beverage, consumer goodsRetail, wholesale, general sales
Job FocusDelivering products, maintaining client accounts, sales on the goAssisting customers, promoting products, in-store sales

The main difference is that a Route Sale Representative primarily delivers products and manages client accounts through scheduled routes, often working in distribution or consumer goods industries. In contrast, a Sales Associate typically works in retail environments, focusing on customer service and in-store sales. Both roles require strong communication skills and sales abilities, but their work settings and daily tasks differ significantly.

How do you become a route sale representative?

To become a route sale representative, candidates typically need a high school diploma or equivalent and a valid driver's license. Relevant skills include good customer service, organization, and the ability to operate delivery vehicles; some positions may require a clean driving record and physical stamina. On-the-job training is common, and prior sales or delivery experience can be beneficial.

What cities near Rice Lake, WI are hiring for Route Sale Representative jobs?

Cities near Rice Lake, WI with the most Route Sale Representative job openings:

Sales Relief- General Beer Northwest

Barron, WI

GENERAL BEVERAGE SALES CO
Beverage Manufacturing • 501 - 1,000 employees

$46K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago


General Beverage rating

4.5

Company rating: 4.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

419th of 430 rated retail wholesalers


Job description

Description

 About General Beverages Sales Co.

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been family-owned ever since. We currently operate in all of Wisconsin's 72 counties as consultants to over 11,000 licensed retail business customers helping them to profitably select, promote, merchandise, and sell consumer products in the beverage category. We proudly employ 900 employees across the State of Wisconsin. Our mission is to be the trusted distributor partner of our suppliers and customers in order to advance our collective beverage business and support the growth of our family of employees.

What Can General Beverage Sales Co. Offer YOU?

  • Company car provided-No driving your own!!!
  • Excellent starting Salary of $46,000 annually.
  • Company Paid Life Ins.
  • Company Paid Short Term Disability Coverage.
  • 2 Health Ins. options.
  • Dental Ins.
  • Vision Ins.
  • FSA and an HSA (with applicable Health Ins option)
  • Voluntary coverages such as Life Ins., Short Term Disability Ins., Voluntary Critical Illness coverage, as well as Voluntary Accident coverage.
  • 401K with Match/Profit Sharing
  • Generous Vacation package.
  • Separate generous Sick Time package.
  • Lifelong learning opportunities to enhance career growth.
  • GREAT PEOPLE, GREAT PRODUCTS, AND A GREAT COMPANY!!

 The Sales Relief position works as part of the sales team, filling in for sales associates on their routes where needed to support the sales team's effort to increase overall sales and company growth. The Sales Relief sells, merchandises, and services all assigned relief coverage accounts, including rotating and positioning of General Beer products. They collaborate and communicate with the sales and delivery teams to ensure products are available and merchandised at retail according to plan and to meet company goals. This position services the Barron/Rice Lake market.


Effective organization and time management skills that efficiently drive execution of pricing, programming and priorities

Open communication style which facilitates good working relationships with retailers and ensures everyone impacted by retail decisions are kept informed

Strong willingness to learn, and develop sales skills

Embraces new responsibilities and environments, adapting to daily market and sales force needs

Competitive, results-driven and committed to best-in-class service

Acts with honesty and transparency and treats others with respect, dignity and fairness

Builds rapport with colleagues and retailers, and is welcoming to all

Minimum of associates degree or equivalent professional work experience 

Ability to lift up to 175 lbs. multiple times per day, and pass a pre-employment lift test  

Must be able to reach, twist, and bend

Willingness to train in industrial lift equipment 

Must possess a valid driver's license

Must pass a pre-employment drug screen

Requirements

Work on assigned routes servicing all accounts that are assigned.  

Stock, fill and merchandise all coolers, shelves, and displays at assigned accounts.  

Build displays ensuring that POS is used in the proper manner and quantity to enhance visibility.  

Install and remove permanent POS within accounts.  

Rotate product at retail to ensure freshness 

Assist with cooler resets within accounts as assigned by the manager.  

Deliver products at the request of the office staff / management.  

When necessary, maintain and operate hand-held computer unit proficiently. 

Perform other duties as assigned by supervisor. 


What General Beverage employees say

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