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Retail Strategy Manager Jobs in Wisconsin (NOW HIRING)

Lund Boats

Manager, Retail Merchandising

Fond Du Lac, WI · Hybrid

$16.25 - $19.25/hr

Retail Strategy, Merchandising, Visual & Digital Execution * Serve as the DRI for retail visual ... Manage and oversee external vendors, including print, signage, merchandising, fixtures, and ...

Brunswick

Manager, Retail Merchandising

Fond Du Lac, WI · Hybrid

$16.25 - $19.25/hr

Retail Strategy, Merchandising, Visual & Digital Execution * Serve as the DRI for retail visual ... Manage and oversee external vendors, including print, signage, merchandising, fixtures, and ...

Fleet Farm

Category Manager - Automotive

Appleton, WI · On-site

Drive the future of automotive retail: Are you a strategic, data-driven merchant with a passion for ... We're seeking a Category Manager - Automotive Parts & Accessories to take ownership of high ...

Trek Bicycle

Brand Manager

Waterloo, WI · On-site

This role reports to the Brand Director and works closely with the Social Strategy Manager ... Partner with designers, athletes, engineers, retailers, advocates, and company leaders to uncover ...

Trek Bicycle Corporation

Brand Manager

Waterloo, WI

This role reports to the Brand Director and works closely with the Social Strategy Manager ... Partner with designers, athletes, engineers, retailers, advocates, and company leaders to uncover ...

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Retail Strategy Manager information

How does a Retail Strategy Manager typically collaborate with merchandising and operations teams to drive business results?

Retail Strategy Managers work closely with both merchandising and operations teams to align strategic initiatives with day-to-day execution. They often facilitate cross-functional meetings to ensure that new strategies, such as assortment changes or pricing adjustments, are feasible and understood by all stakeholders. By analyzing sales data and operational feedback, they help identify areas for improvement and coordinate the rollout of pilot programs or process enhancements. This collaborative approach ensures that strategic goals are translated into actionable plans that positively impact store performance and customer experience.

What does a Retail Strategy Manager do?

A Retail Strategy Manager is responsible for developing and implementing strategies to improve a retailer’s performance and competitive positioning. They analyze market trends, customer data, and business operations to identify opportunities for growth and efficiency. Their work often involves overseeing projects related to merchandising, pricing, store formats, and customer experience. Additionally, they collaborate with cross-functional teams to ensure alignment with the company’s overall objectives. Ultimately, their goal is to drive sales, profitability, and customer satisfaction in the retail environment.

What is the difference between Retail Strategy Manager vs Retail Buyer?

AspectRetail Strategy ManagerRetail Buyer
Primary FocusDeveloping long-term retail strategies, market analysis, and business growth plansSelecting and purchasing products to meet consumer demand and maximize sales
Required SkillsStrategic planning, market research, data analysis, leadershipProduct knowledge, negotiation, vendor relations, trend analysis
Work EnvironmentCorporate offices, retail chains, strategic planning teamsRetail stores, purchasing departments, supplier meetings
Common UsageUsed by companies to plan overall retail growth and positioningUsed by retail companies to manage inventory and product assortment

The Retail Strategy Manager focuses on creating and implementing strategies to grow retail businesses, while the Retail Buyer concentrates on selecting products to meet customer demand. Both roles require analytical skills and industry knowledge but serve different functions within the retail industry.

What are the key skills and qualifications needed to thrive as a Retail Strategy Manager, and why are they important?

To thrive as a Retail Strategy Manager, you need strong analytical skills, a solid background in business or finance, and experience in retail operations, often supported by a bachelor’s or master’s degree in business administration or a related field. Familiarity with data analytics platforms, CRM systems, and tools like Excel or Tableau is commonly required, along with knowledge of retail analytics or project management certifications. Exceptional communication, leadership, and problem-solving abilities are standout soft skills for influencing stakeholders and driving change. These competencies are crucial for developing data-driven strategies that enhance retail performance, customer experience, and profitability.
What are popular job titles related to Retail Strategy Manager jobs in Wisconsin? For Retail Strategy Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Retail Strategy Manager jobs in Wisconsin look for? The top searched job categories for Retail Strategy Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Retail Strategy Manager jobs? Cities in Wisconsin with the most Retail Strategy Manager job openings:
Retail Strategy Manager jobs near you
Infographic showing various Retail Strategy Manager job openings in Wisconsin as of July 2026, with employment types broken down into 84% Full Time, 14% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.
Manager, MarTech Strategy, Capabilities & Innovation

Manager, MarTech Strategy, Capabilities & Innovation

KOHLS

Menomonee Falls, WI • On-site

Other

Posted 26 days ago

Kohl's rating

5.7

Company rating: 5.7 out of 10

Based on 1,453 frontline employees who took The Breakroom Quiz

13th of 21 rated department stores

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As the Marketing Technology Manager, you will lead capability domains within Kohl’s MarTech Strategy, Capabilities & Innovation (MTSCI) function, shaping the design, modernization and scale of marketing capabilities. You will translate strategy into actionable roadmaps and future-state designs, while driving innovation and AI-enabled opportunities. In partnership with Marketing, Technology, and MOps, you will deliver scalable, governed solutions that advance marketing performance and agility.

What You’ll Do

  • Lead MTSCI assigned capability domains, setting strategy and roadmap aligned to business priorities, dependencies, and maturity goals.

  • Lead the successful definition, design, planning, implementation, execution and measurement of cross-functional marketing technology and capability initiatives

  • Identify and integrate innovation, transformation, automation, and AI opportunities into domain roadmaps, recommendations, and future-state solutions.

  • Translate business goals, pain points and opportunities into requirements, use cases, success criteria and future-state capability designs

  • Align cross-functionally on priorities, tradeoffs and solution direction, identifying capability and ecosystem gaps and developing recommendations that improve scalability, interoperability and effectiveness

  • Evaluate platforms, vendors and emerging marketing and AI technologies, assessing business value, ecosystem impact, scalability and long-term sustainability

  • Establish governance principles, design standards and decision frameworks, providing oversight through design, build and validation to ensure alignment with business intent and measurable value

  • Define or support success criteria, performance visibility and value realization measures for capability initiatives, using outcomes and feedback to inform roadmap evolution

  • Coach and guide the aligned Marketing Technologist, strengthening the quality of discovery, documentation, analysis, recommendations and overall domain execution

  • Additional tasks may be assigned

What Skills You Have

Required

  • Bachelor’s degree in Marketing, Business, Engineering, MIS, Information Systems, Analytics, or a related field

  • 5+ years of relevant experience in marketing technology, digital marketing and operations, CRM, customer data, digital strategy, analytics, workflow / content operations, media technology, or related capability design roles

  • 5+ years of experience leading cross-functional marketing technology / marketing capability / innovation initiatives and managing projects with increasing responsibility.

Preferred

  • Experience with enterprise marketing technology platforms, including CRM, CDP, marketing automation, CMS, DAM, decisioning / recommendation platforms, analytics, and media tech tools 

  • Experience in retail, e-commerce, loyalty, lifecycle marketing, omnichannel marketing, or high-volume content environments.

  • Experience with IT development and delivery processes such as Agile, Kanban, SAFe, or similar methodologies and tools.

What Kohl's employees say

Pay

Benefits

Hours and flexibility

Workplace

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