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Retail Sales Assistant Jobs in Santa Rosa, CA (NOW HIRING)

Work World

Retail Sales Associate

Santa Rosa, CA

$18.21 - $20/hr

Retail Sales Associate Schedule: Part-time Compensation : $18.21 - 20.00 (DOE) Location: Santa Rosa ... Greet customers * Assist customers in finding items * Answer phone courteously * Keep store neat ...

Work World

Retail Sales Associate

Santa Rosa, CA · On-site

$18.21 - $20/hr

Retail Sales Associate Schedule: Part-time Compensation : $18.21 - 20.00 (DOE) Location: Santa Rosa ... Greet customers * Assist customers in finding items * Answer phone courteously * Keep store neat ...

Work World

Retail Sales Associate

Santa Rosa, CA · On-site

$18.21 - $20/hr

Retail Sales Associate Schedule: Part-time Compensation : $18.21 - 20.00 (DOE) Location: Santa Rosa ... Greet customers * Assist customers in finding items * Answer phone courteously * Keep store neat ...

Work World

Retail Sales Associate

Santa Rosa, CA · On-site

$18.21 - $20/hr

Retail Sales Associate Schedule: Part-time Compensation : $18.21 - 20.00 (DOE) Location: Santa Rosa ... Greet customers * Assist customers in finding items * Answer phone courteously * Keep store neat ...

AutoZone

Retail Sales Associate - Part Time

Santa Rosa, CA · On-site

$18.21 - $18.49/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Santa Rosa, CA · On-site

$18.21 - $18.49/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Rohnert Park, CA · On-site

$17.65 - $17.93/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Rohnert Park, CA · On-site

$17.65 - $17.93/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Santa Rosa, CA · On-site

$18.21 - $18.49/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Santa Rosa, CA · On-site

$16.50 - $18.75/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Santa Rosa, CA · On-site

$16.50 - $18.75/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Rohnert Park, CA · On-site

$16.50 - $19/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

New

AutoZone

Retail Sales Associate - Part Time

Santa Rosa, CA

$16.50 - $18.75/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

AutoZone

Retail Sales Associate - Part Time

Rohnert Park, CA · On-site

$16.50 - $19/hr

Store employees maintain well-stocked inventory, assist customers with product selection, and ... Join our team as a Retail Sales Associate, where you'll play a key role in delivering WOW! Customer ...

New

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All JobsRetail Sales JobsRetail Sales Assistant JobsRetail Sales Assistant Jobs in Santa Rosa, CA

Retail Sales Assistant information

See Santa Rosa, CA salary details

$12

$18

$29

How much do retail sales assistant jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for retail sales assistant in Santa Rosa, CA is $18.85, according to ZipRecruiter salary data. Most workers in this role earn between $15.77 and $19.95 per hour, depending on experience, location, and employer.

What is a retail sales assistant?

Retail sales assistants help customers find the products they need and introduce new products for them to try. As a retail sales assistant, you must provide excellent customer service and be able to answer customer questions on the products you sell. Other job duties include cleaning and straightening up the sales floor, taking inventory of merchandise, and restocking shelves.

What are the key skills and qualifications needed to thrive as a retail sales assistant?

To thrive as a Retail Sales Assistant, you need strong customer service skills, basic math abilities, and preferably a high school diploma. Familiarity with point-of-sale (POS) systems, inventory management software, and mobile payment tools is typically required. Outstanding communication, patience, and a positive attitude help build rapport with customers and handle challenging situations effectively. These skills and qualities are essential for driving sales, ensuring customer satisfaction, and maintaining efficient store operations.

What is the difference between Retail Sales Assistant vs Cashier?

AspectRetail Sales AssistantCashier
Primary RoleAssist customers, promote products, and provide product informationHandle transactions, operate cash registers, and process payments
Work EnvironmentSales floor, customer service areasCheckout counters, point-of-sale areas
Required SkillsCustomer service, communication, product knowledgeBasic math, attention to detail, cash handling
Common UsageRetail stores, supermarkets, boutiquesSupermarkets, retail outlets, convenience stores

While both roles are essential in retail, a Retail Sales Assistant focuses on customer engagement and product promotion, whereas a Cashier primarily handles transactions. The roles often overlap, but their main responsibilities differ, making each position vital for a smooth shopping experience.

What are some common challenges retail sales assistants face when handling busy periods, and how are they typically managed?

Retail Sales Assistants often experience increased pressure during busy periods like holidays or sales events, where customer volume is high and demands can be unpredictable. Managing long lines, restocking shelves quickly, and maintaining excellent customer service all at once can be challenging. To handle these situations, teams usually implement clear communication strategies, assign specific roles or zones to staff, and rely on experienced team members for support. Staying organized, remaining calm, and working collaboratively help ensure a smooth customer experience even during peak times.
More about Retail Sales Assistant jobs
What are the most commonly searched types of Retail Sales jobs in Santa Rosa, CA? The most popular types of Retail Sales jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Retail Sales Assistant jobs? Cities near Santa Rosa, CA with the most Retail Sales Assistant job openings:
Retail Sales Assistant jobs near you
Infographic showing various Retail Sales Assistant job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $39,216 per year, or $18.9 per hour.

Retail Sales Associate

Work World

Santa Rosa, CA

$18.21 - $20/hr

Part-time

Re-posted 11 days ago

Job description

Position OverviewNow Hiring: Retail Sales AssociateSchedule: Part-time Compensation: $18.21 - 20.00 (DOE)Location: Santa Rosa, CAWork World is the largest specialty retailer of workwear and work boots in the Western U.S. From humble beginnings in 1990, we now operate 30+ stores under the Work World, Shoeteria and Whistle Workwear brand names California, Nevada, and Washington. We sell boots, apparel, scrubs and safety gear from top vendors in the industry including Carhartt, Wolverine, Timberland Pro, and more.We are dedicated to putting our customers first, and we believe blue collar workers are the backbone of our communities and our country. We are committed to our values of honesty, respect and integrity, and require each employee to demonstrate these values.What's In It for You:
  • Competitive pay
  • Sick Time
  • Generous Employee Discounts
Why You Should Apply:Work World employees are unique individuals whose varied talents and experiences bring value to our customers.  The diversity and ideas of our employees inspire us in everything we do.  People are at the heart of every connection we build, and together we can accomplish anything. We're excited to add a Retail Sales Associate to our team! What You'll be Doing:
  • Greet customers
  • Assist customers in finding items
  • Answer phone courteously
  • Keep store neat and clean at all times
  • Ring sales on cash register
  • Work nights and weekends
  • Perform other duties as assigned by Supervisor and Management
 What You'll Need:
  • Excellent Customer Service
  • Must be able to climb a ladder
  • Must be able to lift 25 pounds
  • Standing for long periods of time 
  • Bi-Lingual a plus
 What You'll Learn:
  • Leadership and organizational development skills.
  • Sales and merchandising best practices.
  • Customer service techniques including communication, and the ability to outperform the expectation of our customers.
  • The ability to adapt to fast and unique situations to provide an amazing customer experience.
  • How to network and build long lasting relations with both customers and your fellow employees. 
What it's like working here:Each store operates on a lean and close-knit group of team members and managers. This enables each employee to have a direct impact in the success of our company.Pay RangeUSD $18.21 - USD $20.00 /Hr.Employment Type: PART_TIME

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