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Retail General Manager Jobs in Colorado (NOW HIRING)

Vireo Health

General Manager (LivWell)

Cortez, CO · On-site

$65K/yr

Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail ... As the General Manager, you will be responsible for overseeing all aspects of our dispensary ...

Vireo Health

General Manager (LivWell)

Berthoud, CO · On-site

$65K/yr

Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail ... As the General Manager, you will be responsible for overseeing all aspects of our dispensary ...

Vireo-Health

General Manager (LivWell)

Berthoud, CO · On-site

$59 - $72/hr

Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail ... As the General Manager, you will be responsible for overseeing all aspects of our dispensary ...

Vireo-Health

General Manager (LivWell)

Cortez, CO · On-site

$59 - $72/hr

Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail ... As the General Manager, you will be responsible for overseeing all aspects of our dispensary ...

National Vision

General Manager - Optical

Sheridan, CO · On-site

$53K - $69K/yr

Company Description America's Best is part of National Vision, one of the largest optical retail ... As a General Manager , you'll lead a talented team, drive results, and create an amazing experience ...

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Retail General Manager information

See Colorado salary details

$31.5K

$67.8K

$98.8K

How much do retail general manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for retail general manager in Colorado is $67,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,300.00 and $73,600.00 per year, depending on experience, location, and employer.

What is a retail general manager?

Retail General Managers are responsible for overseeing the daily operations of retail stores or chains. Their duties include managing staff, ensuring excellent customer service, monitoring sales performance, and implementing company policies. They also handle budgeting, inventory control, and strategies to increase profitability. Retail General Managers play a key role in driving store success and maintaining a positive work environment.

What does a retail general manager do?

A Retail General Manager is responsible for both the day-to-day running of the store and the execution of long-term business strategies. Balancing these aspects often involves delegating daily tasks—such as inventory management, staff scheduling, and customer service oversight—to department managers or team leads, which frees up time for analyzing sales trends, setting performance goals, and developing marketing initiatives. Effective communication and time management are crucial, as GMs must regularly meet with their teams to ensure alignment on immediate priorities while also focusing on broader objectives like revenue growth and customer satisfaction. This dual focus is key to both smooth store operations and sustained business success.

What are the key skills and qualifications needed to thrive as a retail general manager?

To thrive as a Retail General Manager, you need strong leadership, business acumen, inventory management skills, and a background in retail operations, often supported by a bachelor's degree in business or a related field. Familiarity with point-of-sale (POS) systems, inventory tracking software, and sales analytics tools is typically required. Outstanding communication, problem-solving, and team-motivation skills help set top performers apart in this role. These skills and qualities are crucial for optimizing store performance, delivering excellent customer service, and effectively leading teams to achieve business goals.

What job categories do people searching Retail General Manager jobs in Colorado look for?

The top searched job categories for Retail General Manager jobs in Colorado are:

What cities in Colorado are hiring for Retail General Manager jobs?

Cities in Colorado with the most Retail General Manager job openings:

Retail General Manager jobs near you
Infographic showing various Retail General Manager job openings in Colorado as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $67,790 per year, or $32.6 per hour.

General Manager in Training - Retail

Loves Travel Stops & Country Store

Walsenburg, CO • On-site

$22.41 - $31.38/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Love's Travel Stops rating

5.8

Company rating: 5.8 out of 10

Based on 800 frontline employees who took The Breakroom Quiz

405th of 739 rated retailers

Job description

Req ID: 489591
Benefits: $22.41 - $31.38 /per hour * Fuel Your Growth with Love's - company funded tuition assistance program* Paid Time Off * Flexible Scheduling * 401(k) - 100% match up to 5% * Medical/Dental/Vision Insurance after 30-days * Competitive Pay * Career Development * Quarterly Bonus Program * Hiring Immediately
Welcome to Love's!
Operations Managers assist/oversee daily operations to drive efficiency, quality, and customer satisfaction. Responsibilities include leading a team, managing processes, and executing strategies to grow sales and meet organizational goals. With opportunity as our greatest benefit and having a supportive team environment, this role is perfect for driven individuals looking to make an impact.
Job Functions:
  • Hands-on responsibility of multiple business operations up to and potentially including retail store, fuel, restaurant, fresh kitchen, and truck care.
  • Ensure a safe, clean, and well-maintained facility through restroom and shower cleanliness, facilities, equipment maintenance, and safety checks.
  • Drive sales of products and services through efficient ordering, stocking, inventory management, and merchandising standards.
  • Assist the General Manager with proper task execution and completion, schedule and cash integrity, and complete daily, weekly, and monthly reporting.
  • Understand financial reporting to include analyzing profit and loss statements and affecting change to capture and capitalize on opportunities.
  • Collaborate with managers in the efforts of talent acquisition.

Experience:
  • 2+ years in retail, travel stop or c-store, big box, grocery, or department store management.
  • 2+ years managing operations with an annual sales volume of $2+million.
  • 2+ years affecting and deciphering budgets and P&L statements.
  • 2+ years supervising and training 5-10+ employees.
  • Intermediate level computer skills including Microsoft Office, Outlook, Word, and Excel.
  • Ability to successfully complete a pre-employment drug screen and background check.

Skills and Demands:
  • Ability to work various shift times to include days, afternoons, evenings, nights, occasional overnights, weekends, and holidays.
  • Excellent communication and interpersonal skills with a customer satisfaction focus.
  • Exceptional customer service, positive rapport building, expert salesmanship, and ensuring satisfaction by managing operations and employee-vehicle deployment.
  • Strong organizational and multitasking abilities with attention to detail.
  • Effective teamwork skills.
  • Physical Demands: Regular talking and hearing. Active involvement requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing. Frequent lifting/moving of items over 75 pounds. Specific vision abilities required.

Our Culture:
Come see why Love's Travel Stops and Country Stores was recognized by Indeed as the winner of the Better Work Award in 2023.
Love's Travel Stops and Country Stores is an Equal Opportunity Employer. Veterans encouraged to apply.
Our Culture:
Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.
Love's is an Equal Opportunity Employer. Veterans encouraged to apply.

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