Retail Event Assistant Jobs in Santa Rosa, CA (NOW HIRING)

ABOUT SILVER OAK: Silver Oak is more than a winery—it’s a testament to resilience, bold vision, and the relentless pursuit of excellence. As one of Napa Valley’s most iconic Cabernet Sauvignon producers, we have set the standard for approachable luxury, crafting wines that are as refined as they are unforgettable. Silver Oak continues to be a symbol of achievement and prestige, embraced by those who appreciate true craftsmanship.

For over five decades, we’ve believed that “our best bottle is yet to come.” This unwavering commitment to quality has driven us to seek out the finest vineyard sites in Napa and Alexander Valley, build LEED Platinum Certified wineries, and invest in our own cooperage in Missouri—ensuring every barrel is 100% American oak and precisely toasted to complement our signature winemaking style. 

At Silver Oak, we don’t just make wine; we create experiences that elevate life’s defining moments.

We are looking for Tasting Room Associates for The Family of Silver Oak Tasting Rooms.
Deliver Luxury Hospitality in the Heart of Wine Country

Are you passionate about wine, hospitality, and creating unforgettable guest experiences? Do you thrive in a fast-paced, people-centered environment where every detail matters? Join The Family of Silver Oak as a Tasting Room Associate, where you’ll be part of a team that delivers warm, personalized service and celebrates the best of California wine country.

This is more than a retail job—it’s an opportunity to represent one of the region’s most celebrated wine families, connect guests to our story, and be a key part of a legacy built on craftsmanship, hospitality, and excellence.

What You’ll Do

As a Tasting Room Associate, you are a hospitality ambassador and frontline storyteller—providing a transformational luxury experience to every guest who walks through our doors. You’ll help bring our wines to life by offering expert service, sharing our rich history, and creating connections that linger long after the last sip.

Guest Experience & Hospitality

• Greet and engage guests with warmth and enthusiasm, embodying the spirit of The Family of Silver Oak.
• Guide tastings and (as needed) provide walking tours through winery production spaces, creating personalized, educational, and memorable visits.
• Build strong product knowledge of our wines and communicate our winemaking philosophy, history, and legacy.
• Offer thoughtful wine and merchandise recommendations, helping guests find the perfect bottle or gift.

Retail Operations & Presentation

• Operate point-of-sale systems with accuracy and professionalism.
• Pull, carry, and pack wine orders for guests.
• Execute seasonal promotions, special releases, and merchandising updates with an eye for detail and presentation.
• Maintain a clean, organized, and visually compelling tasting room and retail space.
• Assist with inventory spot checks, product restocking, and incoming wine and merchandise deliveries.

Team Collaboration & Events

• Support colleagues during events, private tastings, and high-volume weekends.
• Pitch in across departments and help with setup, cleanup, and service for events or internal meetings.
• Remain flexible and ready to work at multiple winery locations as needed.

What You Bring

• 2+ years of experience in hospitality, retail, or customer-facing roles (luxury or wine experience a plus).
• A warm, engaging, and professional presence—both with guests and coworkers.
• Strong communication and multitasking skills in a dynamic environment.
• Curiosity and enthusiasm for wine, and a willingness to learn our wines and story in depth.
• Comfort with physical activity and lifting (up to 40 lbs) throughout the day.
• Availability to work weekends, holidays, and flexible shifts.

The Environment

Expect to work in a lively, fast-paced setting that combines luxury service with a warm, down-to-earth atmosphere. Our tasting rooms can be bustling, with indoor and outdoor spaces that require attentiveness, grace, and stamina. You'll also experience our cellar and vineyard spaces, which may bring seasonal exposure to cool temps or outdoor elements.

Why The Family of Silver Oak?

Joining our team means becoming part of a family that values craftsmanship, community, and authentic hospitality. You’ll be surrounded by passionate people, inspired by world-class wines, and empowered to deliver experiences that go beyond expectations.

Come Join Us. 

Make meaningful connections, grow your wine knowledge, and be a part of something exceptional.