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Retail Event Assistant Jobs in Santa Rosa, CA (NOW HIRING)

Event Coordinator

Napa, CA · On-site

$30 - $34/hr

Work with the Special Events BOH team to facilitate and manage events * Assist with the setup and ... Facilitate accurate sales transactions using retail POS registers * Create and distribute invoices ...

Retail Territory Manager

Santa Rosa, CA · On-site

$73K - $100K/yr

Partner with Pro Sales teams and distributor reps to drive awareness, support Pro-focused programs, and attend retail Pro Events * Assist Retail In-Home Sales Consultants to help drive Repair ...

... events Assist with janitorial duties including sweeping, vacuuming, cleaning bars and rest rooms Assist in retail or wine warehouses May use company vehicles to pick up or deliver goods to/from ...

... pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset ... Support Sales Associates through coaching, communication, and teamwork * Assist with daily ...

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Retail Event Assistant information

See Santa Rosa, CA salary details

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How much do retail event assistant jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for retail event assistant in Santa Rosa, CA is $18.94, according to ZipRecruiter salary data. Most workers in this role earn between $18.94 and $18.94 per hour, depending on experience, location, and employer.

What is a retail event assistant?

A Retail Event Assistant is a professional who helps organize, set up, and manage events within retail environments, such as product launches, in-store promotions, and seasonal sales events. Their duties typically include coordinating event logistics, engaging with customers, setting up displays, and providing general support to ensure events run smoothly. They often work closely with marketing teams and store managers to create a positive customer experience and boost sales during events. Strong communication and organizational skills are important for this role.

What are the key skills and qualifications needed to thrive as a retail event assistant?

To thrive as a Retail Event Assistant, you need strong organizational skills, customer service experience, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, event management software, and basic merchandising tools is typically required. Excellent communication, adaptability, and teamwork set top performers apart in this role. These skills ensure smooth event execution, positive customer interactions, and the ability to handle the dynamic environment of retail events.

How does a retail event assistant typically collaborate with other team members during store events?

As a Retail Event Assistant, you’ll work closely with event coordinators, sales associates, and store management to ensure events run smoothly. Your responsibilities may include setting up displays, assisting with inventory, greeting guests, and providing real-time support to address any issues. Effective communication and teamwork are essential, as you'll often help troubleshoot problems and adapt to fast-paced changes throughout the event. This collaborative environment offers great learning opportunities and exposure to different aspects of retail operations.

What is the difference between Retail Event Assistant vs Retail Sales Associate?

AspectRetail Event AssistantRetail Sales Associate
Required CredentialsHigh school diploma; customer service experienceHigh school diploma; sales experience often preferred
Work EnvironmentEvent venues, promotional settings, retail stores during eventsRetail stores, shopping malls, supermarkets
Employer & Industry UsageEvent companies, retail brands during promotional eventsRetail stores, supermarkets, department stores
Common Search & ComparisonOften compared for customer engagement roles at eventsCompared for in-store sales roles

The Retail Event Assistant focuses on supporting promotional and marketing events, engaging customers in temporary settings, while the Retail Sales Associate primarily works within retail stores to assist customers and process sales. Both roles require strong customer service skills but differ mainly in work environment and specific responsibilities.

What are the most commonly searched types of Retail Event jobs in Santa Rosa, CA?

The most popular types of Retail Event jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Retail Event Assistant jobs?

Cities near Santa Rosa, CA with the most Retail Event Assistant job openings:

Event Coordinator

Stag's Leap Wine Cellars

Napa, CA • On-site

$30 - $34/hr

Full-time

Re-posted 7 days ago


Job description

Description:

Company Summary

Vinattieri 1385, Stag's Leap Wine Cellars, Antinori Napa Valley and Col Solare operate under the ownership of the Antinori family, one of Italy's oldest wine families. Individuals across our organizations share the family's core values: dedication to excellence, respect for heritage, commitment to innovation and to the art of winemaking, and support for people.

Stag's Leap Wine Cellars is one of Napa Valley's most storied estates, celebrated for its role in the 1976 Judgment of Paris. For five decades, the winery has built its reputation on terroir driven cabernet sauvignon and uncompromising quality, guided today by the Antinori family's commitment to long term stewardship and craftsmanship.


Position Summary

The Event Coordinator role blends luxury event coordination, exceptional hospitality, and direct guest engagement. This position supports the planning and execution of private events, member experiences, tastings, and winery programs while serving as a brand ambassador for the Antinori California brands, wines, and standards of excellence. The ideal candidate is highly organized, guest-focused, and energized by creating memorable experiences in a fast-paced luxury hospitality environment.


Classification: Full-Time, Hourly/Non-Exempt


Compensation: $30-$34 per hour (eligible for sales incentives)


Responsibilities (Essential Functions):

Core Responsibilities integral to the job – must be able to perform with or without reasonable accommodation. Includes supervisory responsibility, use of equipment, and indication of key contacts, if applicable.


Event Coordination

  • Complete work orders and equipment lists (BEOs) 
  • Provide direction to vendors and associated staff in accordance with Antinori standards of service and hospitality
  • Complete opening/closing duties

Event Facilitation

  • Work with the Special Events BOH team to facilitate and manage events
  • Assist with the setup and breakdown of events
  • Act as on-site contact for guests and vendors during tastings/events
  • Maintain wine inventory

Event and Wine Sales

  • Prospect outreach; take sales calls and send out event sales information
  • Book events using the cloud-based calendar and booking system
  • Compile accurate and well-negotiated event agreements
  • Achieve or exceed department goals by encouraging event bookings, wine sales and club member sign-ups during events
  • Facilitate accurate sales transactions using retail POS registers
  • Create and distribute invoices and settle payments

Guest Experience and Hospitality

  • Provide exceptional customer service and create warm and memorable guest experiences
  • Conduct informative tasting experiences including guided tours with ability to display and convey knowledge of wine
  • Wine service during events
  • Possess a warm, engaging, and hospitality-driven approach to guest interactions

Non-Essential Functions

  • Desirable, but not necessary aspects of the job, can be performed by other employees, may include occasional or periodic functions ? Assist with the service of food during events
  • Assist with the setup and breakdown of events
  • Experience with hospitality, reservation, CRM, or POS platforms such as; Commerce7, Reserve Cloud, NetSuite, Fraxion, Microsoft Office Suite or similar systems preferred 

Working Conditions 

  • Must be at least 21 years of age 
  • Ability to work varied schedules, including nights and weekends
  • Ability to work in various weather conditions
  • Maintains a polished and professional presence consistent with luxury hospitality standards

Physical Requirements

  • Physical demands required by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions 
  • Ability to stand for long periods of time
  • Ability to lift and carry up to 40 lbs.
  • Ability to bend on a repetitive basis when needed


Requirements:

Qualifications

  • 2+ years of luxury customer service/sales experience required * retail/hospitality/wine industry preferred
  • Interest in or knowledge of wine and wine industry
  • Comfort presenting/public speaking to large groups and leading guest experiences
  • Excellent communication skills, customer service skills, and the ability to prioritize while handling multiple tasks are required
  • Strong ability to communicate both verbally and written effectively in a polished, professional, and friendly manner
  • Ability to remain poised and service-oriented in fast-paced environments
  • Detail-oriented and adaptable, able to show flexibility amidst changing job requirements
  • Ability to work varied schedules, including nights and weekends
  • Must have a professional personal presentation 
  • Must be enthusiastic and enjoy working with people
  • Must be a proactive and confident self-starter
  • Basic computer skills required 
  • Proficiency in Point of Sales (POS) systems preferred
  • Must have a High School diploma or equivalent
  • Trained & Certified: Responsible Beverage Service & Safe Food Handler 
  • Must be insurable on the company automobile driver insurance policy

 We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.