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Reputation Management Jobs in Pennsylvania (NOW HIRING)

Bath Fitter

Marketing Specialist

York, PA

In this role, you'll lead efforts to build, manage, and protect our online reputation , while driving programs that increase review volume, improve customer sentiment, and deliver actionable insights ...

Private Listing

Social Media Manager

Philadelphia, PA · Hybrid

Lead community engagement across assigned accounts, including comments, DMs, audience interactions, and reputation management * Establish best‑in‑class community guidelines, tone, and response ...

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Reputation Management information

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$13

$43

$76

How much do reputation management jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for reputation management in Pennsylvania is $43.55, according to ZipRecruiter salary data. Most workers in this role earn between $20.24 and $64.33 per hour, depending on experience, location, and employer.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles in digital marketing or PR helps build relevant expertise, and certifications in social media management or online reputation management can enhance credibility. Familiarity with online review platforms, SEO, and analytics tools is also beneficial for success in this field.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What does a reputation management do?

A reputation management professional monitors and influences the public perception of individuals or organizations by managing online reviews, social media presence, and search engine results. They use tools like SEO, content creation, and crisis communication to improve or restore reputation and often work within a strategic communication environment.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

What are the most commonly searched types of Reputation Management jobs in Pennsylvania?

The most popular types of Reputation Management jobs in Pennsylvania are:

What are popular job titles related to Reputation Management jobs in Pennsylvania?

For Reputation Management jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Reputation Management jobs in Pennsylvania look for?

The top searched job categories for Reputation Management jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Reputation Management jobs?

Cities in Pennsylvania with the most Reputation Management job openings:

Reputation Management jobs near you
Infographic showing various Reputation Management job openings in Pennsylvania as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $90,574 per year, or $43.5 per hour.

Customer Relations Specialist

Spotless Brands

Wayne, PA • On-site

Other

Re-posted 2 days ago

Job description

This role requires a strategic thinker with strong communication skills, a customer-centric mindset, and a passion for building positive stakeholder relationships. The Specialist collaborates closely with cross-functional teams - specifically Operations and Marketing - to ensure alignment with overall brand objectives and values.
Essential Functions (Other Duties as Assigned)

  • Build, manage, and maintain a positive online presence and reputation for Spotless Brands and its portfolio of brands
  • Monitor, analyze, and control online content and activity across multiple channels including search engines, blogs, communities, and consumer forums
  • Implement a comprehensive strategy to engage with online audiences and in-location customers to maximize positive content and minimize the impact of negative content
  • Reach out to dissatisfied customers to address concerns and manage negative reviews proactively
  • Be both reactive and proactive within an authentic brand voice to cultivate loyal customers and amplify online advocates
  • Create, proofread, and edit copy for various reputation channels, ensuring consistent voice across all brands
  • Develop canned and customized response templates for site and district managers to use when internally managing negative reviews or customer situations
  • Establish processes, procedures, and standards that drive positive reviews, engagement, and protect against reputational risk
  • Own and maintain accurate business listings across all platforms - Google Business Profile, Apple Maps, Bing, Yelp, and others - for all Spotless Brands locations
  • Audit listings regularly for accuracy of address, hours, phone numbers, photos, and services
  • Manage new location setup and deactivation of closed sites across all listing platforms
  • Coordinate with Operations and Marketing on hours changes, grand openings, and temporary closures
  • Support new site openings by ensuring listings and review profiles are live and accurate prior to launch
  • Coordinate monthly reviews and reporting of online content, ratings, and reputation performance
  • Analyze online statistics and trends by site, rating, and keyword to identify ongoing patterns and potential mitigation solutions
  • Deliver regular reporting on ratings performance, review sentiment, response rates, and listing health across all locations
  • Assist with search engine management and monitor what customers are searching for and saying to inform strategy
Education and Experience
  • Bachelor's degree in Marketing, Communications, or a related field, required
  • Minimum 2 years of proven experience in reputation management, community outreach, or a similar role, required
  • Experience in multi-unit retail, hospitality, or service industry, preferred
  • Hands-on experience with Google Business Profile and third-party review platforms, required
  • Familiarity with listings management tools (Yext, Rio SEO, Birdeye, or similar), preferred
  • Retail experience, preferred
Knowledge, Skills, and Abilities
  • Firm grasp of reputation management platforms, local SEO, social media, and ratings and review ecosystems
  • Strong customer service orientation with an outgoing, solutions-focused personality
  • Excellent written and verbal communication skills, including outstanding copywriting and proofreading abilities
  • Critical thinker with strong problem-solving and research proficiencies
  • Must be a self-starter who can independently move projects forward, prioritize tasks, and meet deadlines
  • Strong attention to detail with the ability to manage listings and workflows across 200+ locations
  • Ability to pinpoint problems and develop creative, practical solutions
Physical Requirements:
  • Must be able to remain in a stationary position at least 50% of the time
  • Travel requirements less than 10%

This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.
Spotless Brands and its subsidiaries comply with federal and state disability laws and make reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or recruitment process, please contact the Human Resources department and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Human Resources team will respond to your email promptly.
Spotless Brands and its affiliate brands are Equal Employment Opportunity (EEO) employers. Spotless Brands invites all qualified interested applicants to apply for career opportunities. It is the policy of the company to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran, disabled status or any other protected group status as defined by and subject to applicable federal, state and local laws. We use E-Verify to check employment eligibility: https://www.everify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf and https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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