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Reputation Management Jobs in California (NOW HIRING)

Voler Strategic Advisors

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Senior Communications Consultant

San Jose, CA · On-site

$90K - $110K/yr

Provide strategic counsel on communications opportunities, reputation management, and emerging issues. * Build strong client relationships through professionalism, responsiveness, and sound judgment.

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YMCA of Silicon Valley

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Director of Public Relation & Communications

San Jose, CA · On-site

$115K - $135K/yr

Lead communications during organizational incidents, emergencies, and reputation management situations. * Prepare holding statements, FAQs, internal communications, and media responses. * Coordinate ...

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GHP Management

Director of Marketing

San Pedro, CA · On-site

Monitors, oversees, and implements online reputation management strategy. * Maintains all website content, ensuring accuracy of pricing, availability, property highlights, and SEO optimization.

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Reputation Management information

See California salary details

$13

$42

$75

How much do reputation management jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for reputation management in California is $42.87, according to ZipRecruiter salary data. Most workers in this role earn between $19.90 and $63.37 per hour, depending on experience, location, and employer.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles in digital marketing or PR helps build relevant expertise, and certifications in social media management or online reputation management can enhance credibility. Familiarity with online review platforms, SEO, and analytics tools is also beneficial for success in this field.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What does a reputation management do?

A reputation management professional monitors and influences the public perception of individuals or organizations by managing online reviews, social media presence, and search engine results. They use tools like SEO, content creation, and crisis communication to improve or restore reputation and often work within a strategic communication environment.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

What are the most commonly searched types of Reputation Management jobs in California? The most popular types of Reputation Management jobs in California are:
What are popular job titles related to Reputation Management jobs in California? For Reputation Management jobs in California, the most frequently searched job titles are:
What job categories do people searching Reputation Management jobs in California look for? The top searched job categories for Reputation Management jobs in California are:
What cities in California are hiring for Reputation Management jobs? Cities in California with the most Reputation Management job openings:
Reputation Management jobs near you
Infographic showing various Reputation Management job openings in California as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $89,173 per year, or $42.9 per hour.

Market Director Marketing and Communications Central Coast

California Region

Santa Maria, CA • Hybrid

$63.10 - $93.87/hr

Full-time

Re-posted 17 days ago

Job description


Job Summary and Responsibilities

As our Market Director Marketing and Communications, you will report directly to the California Region VP of Marketing and Communications, and in this cornerstone and highly visible position, will be instrumental in developing, shaping, and executing marketing and communication strategies and plans within the Central Coast Market, as part of the broader California Region team of CommonSpirit Health. Our Central Coast Market consists of 7 Hospitals; St. John's Regional Medical Center and St. John's Hospital Camarillo in the Oxnard area, Marian Regional Medical Center, Arroyo Grande Community Hospital, and French Hospital in the Santa Maria area, Dominican Hospital in Santa Cruz, and Sequoia Hospital in Redwood City. This position has the option to be physically based at any of these 7 Hospitals, and travel is expected to regularly visit the other Hospitals and leadership teams, also for California Region Marketing and Communication team meetings.

Every day, you will work with Market Executives and Hospital leadership teams to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities and services. You will also lead a team of 3 Communications Managers and 1 Marketing Specialist to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management.

To be successful in this role, you will need to have significant marketing and/or communications experience at the Director level in the healthcare industry, a demonstrated track record in directly managing marketing and/or communications teams, and to possess stellar communication and relationship building skills.

If you are committed to social justice, health equity, and prepared to work for an organization shaping healthcare in new innovative ways, you belong with us.

Benefits and offerings for this position include (plus much more!):

  • Hybrid work schedule (4 days on-site, 1 day remote).
  • Sign-on bonus.
  • Relocation assistance.
  • Annual performance-based bonus program.
  • Annual employer contribution to retirement program (no employee contribution needed).
  • Medical benefits for the employee at no payroll deduction.
  • Flexible Time Away program.

We are offering to qualified and experienced external candidates a sign-on bonus not to exceed 10% of salary for this position.

Job Requirements

Required Education and Experience:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
  • Minimum of 5 years of management experience.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.

#LI-DH

Where You'll Work

CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.

Learn more about CommonSpirit Health California: One Community. One Mission. One California.

Qualifications:

Required Education and Experience:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
  • Minimum of 5 years of management experience.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.

#LI-DH

Employment Type: Full Time

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