Remote Retail Market Research Jobs in Decatur, GA

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The primary responsibility of this role is Drive franchise development growth by identifying and cultivating new opportunities through market research, strategic outreach, and industry networking. Analyze market conditions and ownership goals to align prospects with the appropriate Select Service brands, while supporting both conversion and new construction opportunities. Build relationships with owners, developers, brokers, and management companies, provide strategic guidance on market positioning and feasibility, and partner with sales leadership to advance opportunities through the pipeline and support successful deal execution.
This role requires approximately 80% travel.

• Independently identify and cultivate new franchise development opportunities through market analysis, business intelligence, networking, and industry research.
• Analyze market conditions, competitive landscapes, and industry trends to create strategic sales and lead-generation plans for assigned territories.
• Develop and execute strategies focused on both conversion and new construction opportunities across Select Service brands.
• Evaluate prospective franchisees and determine appropriate brand alignment based on market conditions, ownership objectives, and development potential.
• Build and maintain relationships with prospective owners, developers, management companies, brokers, and industry stakeholders.
• Serve as a strategic consultant to sales personnel and leadership by identifying high-potential opportunities and recommending effective sales approaches and resource allocation.
• Partner with Sales Directors and Regional Vice Presidents to advance opportunities through the sales pipeline and support the closing process.
• Conduct market and feasibility analysis to support development discussions and brand recommendations.
• Vet inbound inquiries to determine viability, strategic fit, and long-term sales potential.
• Assist prospective franchisees through various stages of the licensing and application process.
• Maintain consistent communication with prospective and existing franchise partners to strengthen relationships and support long-term growth initiatives.
• Achieve established lead generation, pipeline development, and opportunity conversion goals.

• The position requires strong analytical skills, strategic planning, and the ability to influence and collaborate across internal teams and external stakeholders.
• Excellent organizational skills.
• Ability to build and maintain relationships.
• Excellent judgment in evaluating potential opportunities for the company.
• Ability to understand market data and identify trends to develop lead generation plans that will result in qualified applications and a higher percentage of sales.
• Excellent project management skills.

• College degree preferred.
• Practical sales experience preferred.
• Hospitality experience preferred.