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Remote Qualitative Research Moderator Jobs in Michigan

eShocan

P100824 Insights Analyst

Detroit, MI · On-site +1

CONTRACT INSIGHTS ANALYST, MARKETING - 6-MONTH CONTRACT This is a remote position. Work Authorization Requirement Applicants must be authorized to work in the United States on a permanent basis. We

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Remote Qualitative Research Moderator information

What is a remote qualitative research moderator?

A Remote Qualitative Research Moderator is a professional who facilitates online discussions, interviews, or focus groups to gather in-depth insights on participants’ attitudes, experiences, and opinions about a product, service, or topic. They use digital platforms and tools to connect with participants remotely and guide conversations in a structured yet flexible manner. Their main role is to ensure discussions are productive, participants feel comfortable, and valuable qualitative data is collected for research analysis.

What are the key skills and qualifications needed to thrive as a remote qualitative research moderator?

To thrive as a Remote Qualitative Research Moderator, you need expertise in qualitative research methods, interview techniques, and data analysis, often backed by a relevant degree in social sciences or market research. Familiarity with online research platforms, video conferencing tools, and transcription software is typically required. Strong communication, active listening, and adaptability are crucial soft skills for building rapport and managing diverse participant groups remotely. These competencies ensure high-quality insights, effective participant engagement, and reliable research outcomes in a virtual environment.

What are some common challenges faced by remote qualitative research moderators, and how can they be addressed?

Remote Qualitative Research Moderators often face challenges such as fostering participant engagement in virtual settings, managing technical issues, and ensuring clear communication without in-person cues. To address these, moderators should be proactive in building rapport at the start of each session, utilize reliable video conferencing tools, and establish clear ground rules. Additionally, preparing backup plans for technical difficulties and practicing active listening can help maintain smooth and productive discussions. Staying flexible and patient is key to ensuring high-quality insights in a remote environment.

What is the difference between Remote Qualitative Research Moderator vs Remote Data Analyst?

AspectRemote Qualitative Research ModeratorRemote Data Analyst
CredentialsTypically requires a background in social sciences, marketing, or psychology; often with research certificationsUsually holds degrees in statistics, mathematics, or data science; certifications in data analysis tools are common
Work EnvironmentConducts interviews, focus groups, and moderates discussions remotely or in-personAnalyzes data sets, creates reports, and visualizations remotely
Industry UsageCommon in market research, user experience, and social research firmsUsed across industries including marketing, finance, healthcare, and tech

While both roles involve working with data and research, the Remote Qualitative Research Moderator focuses on facilitating discussions and gathering insights through interviews and focus groups, whereas the Remote Data Analyst interprets data sets to inform business decisions. They share some skills but serve different functions within research and analysis processes.

What are the most commonly searched types of Qualitative Research Moderator jobs in Michigan?

The most popular types of Qualitative Research Moderator jobs in Michigan are:

What cities in Michigan are hiring for Remote Qualitative Research Moderator jobs?

Cities in Michigan with the most Remote Qualitative Research Moderator job openings:

Remote Qualitative Research Moderator jobs near you
Infographic showing various Remote Qualitative Research Moderator job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Director of Conversion Rate Optimization (CRO)

Truly Free Home

Traverse City, MI • Remote

$120K - $150K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 18 days ago

Job description

Director of Conversion Rate Optimization (CRO)
Department:Marketing
Company:Truly Free, Inc.
Location:Remote
Compensation:$120,000-$150,000 base + performance incentives
Reports to:VP of Marketing / CMO


Company Overview

Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.

We believeconversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.


Position Summary

We are seeking aworld-class Director of Conversion Rate Optimizationto own and evolve the end-to-end digital experience acrossTrulyFreeHome.comand our subscription ecosystem.

This role sits at the intersection ofdirect-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retention-driving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfaces-you are designingdecisions.

This role will also lead thewebsite rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.


What You'll Own:

Conversion Strategy & Optimization

  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Applydirect response design principlesto drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership

  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign

  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability

  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation

  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insights-not opinions-to drive decisions

Cross-Functional Collaboration

  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship

  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy


Required Qualifications

  • 5+ yearsin UX/UI, CRO, product design, or human experience design
  • Proven success inhigh-conversion DTC ecommerce and subscription businesses
  • Deep expertise indirect response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency inFigma(Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills


Portfolio Requirement (Non-Negotiable)
Candidatesmust submit a portfoliodemonstrating:

  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking forproof of performance, not just aesthetics.


Preferred Experience

  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer

  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand

Apply