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Email Marketing Operations Manager- Full Time Remote

 

Our Organization  

CDP, a Boston-based public benefit corporation, uses the collaborative fundraising model to improve the operational efficiency and revenue generation capacity of the public media system. CDP currently provides more than 230 NPR and PBS stations with outsourced marketing, data analytics, fundraising, and technology services. These services help stations raise more net income, grow their donor files faster, lower their fundraising costs, and free up development talent allowing stations to better focus on local engagement. Since its inception as a business unit with the WGBH Educational Foundation and subsequent evolution to a freestanding entity, CDP has driven $150 million in incremental net value back to stations and has become the most widely adopted station service in the history of public broadcasting.

Just as CDP is committed to supporting public media organizations around the country, we are equally committed to supporting each of our team in their own professional development.

For more information visit www.cdpcommunity.org

 

Digital Production Team

The Digital Production Team is part of CDP’s Fundraising Operations Department and supports the Member Services Bureau, or MSB, cooperative.

The team manages web donation forms and a high-volume email solicitation program for more than 50+ public media organizations. Each year, the team sends more than 75-million emails and supports the processing of more than 350,000 new donations through the webforms it maintains. 

Position Overview

Reporting to the Senior Director of Fundraising Operations, this role manages the end-to-end email production process, including scheduling, asset coordination, campaign setup, HTML production, quality assurance, approvals, deployment, operational reporting, and the management of the two Email Production Specialist on the team. 

This position has a dual mandate: supporting the scalable execution of the MSB Email Solicitation Program while also addressing the individualized email solicitation needs of MSB stations when those needs align with the cooperative’s service model. 

The position works extensively in Iterable and partners closely with Strategic Marketing & Fundraising Services, or SMFS, which owns email strategy, messaging, and testing priorities. Success in this role requires exceptional attention to detail, excellent copy-editing and proofreading skills, strong technical email production capabilities, and the ability to manage a complex, high-volume campaign calendar.

Key Responsibilities

• Coach and mentor the Email Production Specialists on the team, fostering a culture of precision, accountability, and continuous process improvement.
• Build, test, schedule, and deploy email campaigns in Iterable.
• Manage segmentation, dynamic content, catalogs, templates, snippets, and station-specific campaign variations.
• Write, edit, and troubleshoot responsive HTML and CSS for email.
• Manage the email solicitation calendar and coordinate campaign assets, requirements, deadlines, proofs, and approvals.
• Conduct detailed quality assurance of copy, creative, links, tracking, audiences, suppression rules, personalization, and dynamic content.
• Monitor deliverability metrics, investigate issues, and coordinate corrective action when needed.
• Support IP warming and email onboarding activities for new MSB stations.
• Track station participation (opt-ins and opt-outs) for all solicitations.
• Maintain campaign documentation, and operating procedures.
• Identify and implement improvements that strengthen quality, efficiency, and scalability.
• Serve as the primary operational contact for email production questions and escalations.
• Partner with SMFS, Digital Production, client services, data, and technology teams to execute campaigns accurately and on schedule.

Required Experience and Qualifications

• Three or more years of hands-on experience producing and managing complex email marketing campaigns.
• Experience building, testing, and deploying campaigns in an email service provider or marketing automation platform.
• Strong HTML and CSS skills, including experience troubleshooting responsive email content.
• Experience with segmentation, personalization, dynamic content, templates, and automated journeys.
• Working knowledge of email deliverability metrics and troubleshooting practices.
• Experience managing quality assurance, proofing, and approval processes.
• Strong organizational skills and the ability to manage multiple campaigns and deadlines.
• Exceptional attention to detail and commitment to accurate execution.
• Strong written and verbal communication skills.
• Ability to document workflows and explain technical concepts clearly.
• Ability to work independently and collaboratively in a remote environment.
• Bachelor’s degree or equivalent professional experience.

Preferred Experience

• Hands-on experience with Iterable, including:
  • Campaigns and journeys
  • Segmentation
  • Catalogs or data feeds
  • Dynamic content
  • Templates and snippets
  • Reporting and deliverability tools
• Experience with Salesforce or another CRM platform.
• Experience managing email programs with multiple clients, brands, business units, or localized campaign variations.
• Experience in a high-volume email production environment.
• Familiarity with email rendering and quality assurance tools.
• Experience in nonprofit, fundraising, membership, public media, or another mission-driven environment.

Nonprofit or public media experience is helpful but not required. Candidates with relevant experience in agencies, e-commerce, associations, higher education, subscription businesses, or other complex email marketing environments are encouraged to apply.

 

Educational Requirements

Bachelor’s Degree or equivalent work experience preferred

Attributes
 Our company culture is important to us. Successful candidates will identify easily with a set of character attributes, as listed below:

 You are…

• A Communicator: You possess strong communication skills and have great customer service skills; you like people and want to help.
• A Critical Thinker: You regularly look for ways to find efficiencies, innovate, and make improvements where you can.
• Process Oriented: You’re able to understand, work in, create, and improve processes.
• A Collaborator: You’re a team player willing to help where needed; a relationship builder whose can-do attitude inspires others; you actively share your job knowledge with team members.
• Someone Who Seeks to Learn: You are eager to listen, study, and learn new things quickly; you are resourceful and are open to regularly accepting and growing from feedback.
• Entrepreneurial: You have proven success working in a fast-paced and changing environment; you have a strong work ethic and are excited to add value to the organization and its mission.

 

We strongly encourage individuals from historically marginalized and underrepresented groups to apply, even if you don’t meet every qualification. We value diverse perspectives, lived experiences, and commitment to public service. All CDP people have unique talents and experiences that create our company culture where we can all thrive and bring our whole selves to work each day. 

Successful candidates will identify easily with a set of character attributes, as listed below: 

• Inclusive mindset: You embrace and demonstrate an inclusion mindset and role model these behaviors for the organization. 

• A Communicator: You possess strong communication skills and have great customer service skills; you like people and want to help. 

• A Critical Thinker: You regularly look for ways to find efficiencies, innovate, and make improvements where you can. 

• Process Oriented: You’re able to understand, work in, create, and improve processes. 

• A Collaborator: You’re a team player willing to help where needed; a relationship builder whose can-do attitude inspires others; you actively share your job knowledge with team members. 

• Someone Who Seeks to Learn: You are eager to listen, study, and learn new things quickly; you are resourceful and are open to regularly accepting and growing from feedback. 

• Enterprising: You have proven success working in a fast-paced and changing environment; you have a strong work ethic and are excited to add value to the organization and its mission. 

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CDP is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, nationality, immigration status, citizenship, religion or religious creed (or belief, where acceptable), sex/gender, sexual orientation, gender identity and gender expression, pregnancy, marital status, age, citizenship, marital status, handicap or disability, genetic information or characteristics (or those of a family member), Veteran or military status, political belief, or socio-economic status. CDP does not discriminate against individuals on the basis of those characteristics or any other characteristic protected by law. 

CDP provides reasonable accommodations for applicants with a disability in completing job application procedures. Please notify CDP Human Resources in advance so necessary arrangements can be made. If you need assistance or accommodation due to a disability, you may contact us at accomodations@cdpcommunity.org.