Performance Marketing Manager
Brazil, IN · Remote
$25K - $35K/yr
Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing ... Deep hands-on experience with paid search and paid social platforms (Google, Meta, etc ...
Performance Marketing Manager
Brazil, IN · Remote
$25K - $35K/yr
Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing ... Deep hands-on experience with paid search and paid social platforms (Google, Meta, etc ...
Remote Google Accounting information
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| Aspect | Remote Google Accounting | Remote Bookkeeping |
|---|---|---|
| Required Credentials | Accounting degree or CPA, Google tools proficiency | Basic accounting knowledge, bookkeeping software familiarity |
| Work Environment | Cloud-based, collaborative with Google Workspace | Cloud or desktop-based, record-keeping focus |
| Employer & Industry Usage | Businesses using Google services, finance teams | Small businesses, accounting firms, freelancers |
| Search & Comparison Intent | Financial management, accounting tasks | Record keeping, transaction entry |
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Job description
The Role We Need:
PadSplit is hiring a Performance Marketing Manager to lead and scale paid acquisition across both Member Growth (the people living in PadSplits) and Host Growth (the people who own the PadSplits). This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels. You will be responsible for optimizing performance at scale, allocating budget effectively, and building a structured experimentation roadmap that continuously improves results. As a senior individual contributor, you'll have a high degree of ownership over acquisition performance, expanding our reach, lowering acquisition costs, and unlocking new growth opportunities that directly support our mission to help solve the affordable housing crisis.
The Person We Are Looking For:We're looking for a strategic, highly analytical performance marketer who thrives in a results-driven environment and takes full ownership of outcomes. You're someone who not only executes campaigns but also understands how to optimize the broader growth engine. You enjoy digging into data, identifying trends, and translating insights into scalable strategies. You are proactive, organized, and comfortable managing complex, multi-channel campaigns while partnering cross-functionally.
Here's What You'll Be Doing Day-to-Day:
- Campaign Strategy & Management: Own strategy and execution of paid search, paid social, display, retargeting, and partner listing campaigns across Member and Host growth funnels.
- Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
- Budget Allocation: Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
- Creative & Landing Page Testing: Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers.
- Vendor Coordination: Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.
- Funnel Analysis: Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.
- Experimentation Leadership: Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement.
- Reporting & Insights: Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.
Here's What You'll Need to Be Successful:
- Performance Experience: 5-7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently.
- Channel Expertise: Deep hands-on experience with paid search and paid social platforms (Google, Meta, etc.); experience with additional channels is a plus.
- Analytical Skills: Strong ability to interpret data, build reports or models, and translate insights into strategic decisions.
- Testing Mindset: Proven experience designing and scaling structured experimentation programs.
- Tool Proficiency: Familiarity with analytics and attribution platforms such as GA4, Rockerbox, or similar tools.
- Attention to Detail: Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
- Ownership Mentality: Self-starter who takes initiative, owns outcomes, and drives projects end-to-end.
- Communication Skills: Ability to clearly present insights, influence stakeholders, and collaborate cross-functionally.
The Interview Process:
- Your application will be reviewed for possible next steps by a human being in the PeopleOps department.
- If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next step would be a video interview with our Director of Performance Marketing for forty-five (45) minutes.
- If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours. For this interview, a candidate would participate in a campaign exercise to the panel for discussion.
- If warranted, then we move to contract!
$25,000 - $35,000 a year
Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.
Please note: Although the job posting says it's in Brazil, this is a fully remote position open to anyone in South America. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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About PadSplit
Sourced by ZipRecruiter
Industry
Real estate
Company size
51 - 200 Employees
Headquarters location
Atlanta, GA, US
Year founded
2017