We're Looking For A: Sr. Story Producer
Location: Hybrid (Woodland Hills, CA)
What You'll Be Doing: As the Sr. Story Producer for Golden Hippo, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.
- Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
- Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
- Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand "gurus" and customers (ie testimonials) and other on-camera talent.
- Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll).
- Analyze performance data, and use data to create incremental video optimizations that scale.
- Become specialized in at least one brand and/or multiple offers and own Storyteller's creative contributions to those brands/offers.
- Informally mentor/manage a Junior Story Producer and improve their creative output.
- Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
- Regularly report on brand/offers performance to ACD and/or CD.
- Owning creative deliveries on an offer including writing/optimizing VSL scripts.
Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):
- Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).
- Exceptional copywriting skills.
- Mastery of on-set creative leadership.
- Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
- Deep understanding of digital mediums.
- A highly creative self-starter who can work both independently and collaborate well with different teams.
- Ability to work in a fast-paced and ever-changing environment.
- Management and mentorship experience with evidence of success.
- 5-7 years writing & directing in a visual medium.
- Bachelor's Degree in Writing, Film, or a related field (preferred)
- 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience (preferred)
- Management experience (preferred)
Golden Perks & Benefits:
- Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medical, dental, and vision plans.
- Bonus Opportunities - Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future - We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
- Work-Life Balance - Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support - Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits-we take a holistic approach to your well-being.
- Career Growth - Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
- Make an Impact - Give back through our charity sponsorships. Together, we've donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
To read more about our Perks & Benefits, click here.
The base salary range is $90,000-$120,000, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.