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Remote Director Creative Strategy Jobs in Texas (NOW HIRING)

We need a Creative Director who understands the full arc from brand strategy to execution, and ... Location - We are flexible on remote working from home, if you are located in the USA and reside in ...

Creative Strategist (Performance Marketing) Location: 100% Remote (U.S.) Compensation: $100,000 ... Create direct response copy that increases click-through and conversion rates. * Analyze winning ...

... Directors and Executive Creative Directors to bring innovative creative programs to life. The ... Partner on vendor strategy by supporting the sourcing and scaling of relationships with scenic ...

$229K - $240K/yr

Coach five product professionals into strategic product leaders. * Establish clear roles and ... Direct experience in the utilities industry. Familiarity with utility operations, regulatory ...

$229K - $240K/yr

Coach five product professionals into strategic product leaders. * Establish clear roles and ... Direct experience in the utilities industry. Familiarity with utility operations, regulatory ...

Performance Art Director

Austin, TX · On-site +1

$119K - $125K/yr

About The Role We're seeking freelance Performance Art Director Consultants to join our talent ... Projects may include developing performance creative strategies, leading creative production ...

What You'll Do Creative & Strategic Leadership * Lead the creative direction across multiple ... Why this role is different This is not a traditional Art Director role. In this role, you will be ...

We're seeking a seasoned Associate Creative Director, Visual for a contract engagement to lead the ... strategic design leadership. Key Responsibilities * Lead visual design and art direction across ...

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Remote Director Creative Strategy information

What is the difference between Remote Director Creative Strategy vs Remote Creative Director?

AspectRemote Director Creative StrategyRemote Creative Director
Primary FocusDeveloping and guiding creative strategies and brand visionOverseeing overall creative output and design execution
Required SkillsStrategic thinking, branding, market analysisDesign, visual storytelling, team leadership
Work EnvironmentCollaborates with marketing and strategy teamsLeads creative teams and manages projects
Common Industry UsageMarketing, branding agencies, advertisingDesign firms, advertising agencies, media companies

The Remote Director Creative Strategy primarily focuses on shaping brand strategies and guiding creative initiatives, while the Remote Creative Director oversees the execution of visual and design projects. Both roles require strong leadership and creative skills but differ in their core responsibilities and strategic versus execution focus.

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Cities in Texas with the most Remote Director Creative Strategy job openings:

Creative Strategist (Performance Marketing) Remote in Austin Texas

PetLabCo.

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 26 days ago


Job description

Creative Strategist (Performance Marketing)
Location: Remote in Austin Texas, USA. This is a remote position, but candidates must be based in the Austin metropolitan area or near by to support regular in-person collaboration with colleagues and partners. PetLab Co. does not currently maintain an office in Austin.
About the Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.
In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).
Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.
This role sits at the intersection of creative thinking, data analysis, and growth marketing. You'll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
Who Will You Report Into?
Hi, I'm Jesper Mansson, Director of Creative Strategy, and we're seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.
You'll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.
If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let's talk
What You'll be Responsible For:
1. Data Analysis & Performance Auditing - You'll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what's working and why. This will include:
  • Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
  • Identifying winning creative patterns - for example whether a UGC "vlogger" style outperforms highly produced brand content
  • Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., "stinky breath" vs. "expensive vet bills")
  • Translating performance data into clear creative insights and opportunities
  • The goal: turn data into creative direction.

2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:
  • Concept development creating the "big idea" for campaigns and ad series
  • Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
  • Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
  • Storyboarding content to ensure something visually engaging happens every 2-3 seconds to maintain retention
  • Developing creative angles aligned with DTC customer journeys and content funnels

You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts.
3. Production Management & Creative Briefing- You willact as the director and translator between strategy and production. This will include:
  • Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
  • Ensuring text overlays, pacing, and visual storytelling align with performance best practices
  • Maintaining a library of high-performing assets and reusable footage
  • Your goal is to turn strategy into scalable content production.

4. Testing Strategy & Iteration - You will design and manage the creative testing roadmap for our paid channels. This will include:
  • Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
  • Iterating on winning ads by refining hooks, pacing, messaging, or visuals
  • Identifying drop-off points in videos and optimizing content accordingly
  • Conducting competitor and market research to stay on top of emerging creative trends
  • Ensuring PetLab's ads remain native to each platform's

The goal: continuously improve creative performance through structured experimentation.
What Your Day-to-Day Will Look Like:
  • 50% Creative ideation and content strategy development
  • 25% Campaign briefing, scripting, and production QA
  • 25% Performance analysis and data-driven iteration

Requirements
We're looking for someone who combines creative instincts with analytical rigor.
You likely have:
  • 3+ years of experience in creative strategy or performance creative roles
  • Experience working in high-growth, paid social-led DTC brands
  • Deep expertise in Meta and TikTok advertising ecosystems
  • Strong analytical skills and the ability to interpret performance data to inform creative decisions
  • A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
  • A proven track record of driving revenue growth through paid creative
  • Experience briefing or directing creators, influencers, or UGC production
  • Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
  • Excellent communication skills - able to present insights and defend creative decisions with data

Benefits
  • 20 days PTO excluding bank holidays
  • Company Bonus
  • Medical, Vision and Dental Insurance
  • Generous Learning and development budget
  • Short-Term and Long-Term Disability Insurance
  • Life Insurance
  • 401K
  • Work Remote
  • Monthly Uber coffee/bagel and lunch
  • Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!