Exceptional copywriting and content development skills, with the ability to write compelling job ... The Digital Recruitment Marketing Specialist will work in a remote office environment. PHYSICAL ...
Exceptional copywriting and content development skills, with the ability to write compelling job ... The Digital Recruitment Marketing Specialist will work in a remote office environment. PHYSICAL ...
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Richmond, VA · On-site +1
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Medical
Dental
Vision
Retirement
Otherwise, remote. Duration: 6+ Months Hours : 40 hours/week Description The primary role of the NA ... Work with digital marketing team to coordinate website updates including webpage content updates ...
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Specialist - Marketing Communications
Richmond, VA · On-site +1
$59K - $78K/yr
Medical
Dental
Vision
Retirement
Otherwise, remote. Duration: 6+ Months Hours : 40 hours/week Description The primary role of the NA ... Work with digital marketing team to coordinate website updates including webpage content updates ...
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Remote Digital Copywriter information
What are the key skills and qualifications needed to thrive as a remote digital copywriter?
What is the difference between Remote Digital Copywriter vs Remote Content Writer?
| Aspect | Remote Digital Copywriter | Remote Content Writer |
|---|---|---|
| Primary Focus | Creating persuasive, marketing-oriented digital content | Producing informational or general content for various platforms |
| Skills & Credentials | Copywriting, marketing knowledge, SEO skills | Research, clear writing, general SEO knowledge |
| Work Environment | Typically in marketing or advertising agencies, corporate marketing teams | Media outlets, blogs, content agencies, freelance platforms |
| Industry Usage | Common in digital marketing, advertising, e-commerce | Used across media, publishing, blogging, and content sites |
Remote Digital Copywriters focus on creating persuasive, marketing-driven content to promote products or services, often requiring SEO and marketing skills. Remote Content Writers produce a broader range of informational or general content, emphasizing research and clarity. Both roles are remote-friendly and widely used across digital industries, but their primary objectives and skill sets differ.
What is a remote digital copywriter?
How do remote digital copywriters typically collaborate with marketing teams and other stakeholders across different time zones?
What are the most commonly searched types of Digital Copywriter jobs in Virginia?
The most popular types of Digital Copywriter jobs in Virginia are:
What are popular job titles related to Remote Digital Copywriter jobs in Virginia?
For Remote Digital Copywriter jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Remote Digital Copywriter jobs in Virginia look for?
The top searched job categories for Remote Digital Copywriter jobs in Virginia are:
What cities in Virginia are hiring for Remote Digital Copywriter jobs?
Cities in Virginia with the most Remote Digital Copywriter job openings:
Full-time
Posted 8 days ago
Job description
KEY RESPONSIBILITIES:
- Plan, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), and other digital channels to attract top talent and promote client employer brands.
- Develop and deliver campaigns that combine digital and traditional tactics (billboards, flyers, print collateral, local sponsorships) to maximize reach and impact.
- Create engaging, on-brand creative for ads, social media, landing pages, and email campaigns; design graphics and visuals in Canva.
- Translate client hiring needs into compelling marketing strategies that build awareness, generate candidate pipelines, and strengthen employer brand positioning.
- Monitor campaign performance, analyze digital marketing metrics, and provide actionable insights to improve ROI and optimize future campaigns.
- Stay up to date with digital marketing best practices, recruitment marketing innovations, and new advertising formats to recommend improvements.
- Partner with recruiters, account managers, and clients to align marketing initiatives with hiring priorities and deliver measurable results.
Requirements
SKILLS & COMPETENCIES:
- Hands-on experience designing and managing paid advertising campaigns using platforms such as LinkedIn Campaign Manager, Meta Ads Manager, and other digital advertising channels.
- Advanced proficiency in Canva with the ability to independently create polished, brand-aligned marketing materials. Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma is a plus.
- Exceptional copywriting and content development skills, with the ability to write compelling job advertisements, social media content, email campaigns, landing pages, and employer branding materials that attract qualified talent.
- Skilled in campaign tracking, A/B testing, and reporting on key metrics such as impressions, clicks, conversions, and cost-per-lead.
- Comfortable executing campaigns that span both digital and traditional formats.
- Strong graphic design and visual storytelling skills with an eye for layout, branding, typography, and candidate engagement.
- Clear, professional written and verbal communication skills with the ability to present insights and recommendations.
- Organized, detail-oriented, able to manage multiple campaigns and priorities effectively.
QUALIFICATIONS:
- 2-4 years of digital marketing experience (preferably in B2C, recruitment marketing, or employer branding).
- Proven ability to conceptualize, design, and execute recruitment marketing campaigns from strategy through launch, including creating visually compelling digital advertisements, social media graphics, email campaigns, landing pages, and other marketing assets.
- Experience developing recruitment marketing strategies for both active and passive candidate audiences across multiple talent segments.
- Familiarity with email marketing and content strategy is preferred.
- Bachelor's degree in Marketing, Communications, or related field preferred.
WORKING CONDITIONS: The Digital Recruitment Marketing Specialist will work in a remote office environment.
PHYSICAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and working on a computer
- Use hands/fingers for fine manipulation/typing