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Remote Conversion Rate Optimization Specialist Jobs in Washington

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Remote Conversion Rate Optimization Specialist information

What is the difference between Remote Conversion Rate Optimization Specialist vs Remote Digital Marketing Analyst?

AspectRemote Conversion Rate Optimization SpecialistRemote Digital Marketing Analyst
Required CredentialsCertifications in CRO tools, analytics, and A/B testingCertifications in digital marketing, analytics, and SEO
Work EnvironmentFocus on website/user experience optimizationBroader digital marketing campaigns and data analysis
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for marketing insights
Search & Comparison IntentPrimarily focused on conversion improvementsBroader marketing performance analysis

The main difference is that a Remote Conversion Rate Optimization Specialist concentrates on improving website conversions through testing and user experience enhancements, while a Remote Digital Marketing Analyst handles broader marketing data analysis and strategy. Both roles require analytical skills and familiarity with digital tools, but their focus areas differ significantly.

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Cities in Washington with the most Remote Conversion Rate Optimization Specialist job openings:

Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc.

Reston, VA • On-site, Remote

$160K/yr

Full-time

Re-posted 11 days ago


Job description

Description

IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market. 

visit: www.work365apps.com 


What You'll Do

Demand Generation & Growth Marketing


  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing

  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights. 

Requirements


  •  3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.  

Why Join Us?

Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.