Remote Content Strategy Jobs in Topsfield, MA (NOW HIRING)

Design and lead integrated campaigns

• Design and lead end-to-end integrated demand generation campaigns across digital and offline channels, including paid media, email, and organic, to drive global enterprise pipeline.
• Translate product marketing messaging and content strategy into clear campaign architecture, defining target segments, relevant intent signals, CTAs, channel mix, and success metrics.
• Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Field Marketing.
• Lead campaign kick-offs so every stakeholder is clear on their role, outputs, and timing.

Drive pipeline across the full funnel

• Own pipeline contribution from top-of-funnel awareness through MQL generation to SQO progression into pipeline for core campaign initiatives.
• Partner with Sales and BDR teams to keep lead flow tight, align campaigns to live conversations and intent signals, and maintain a feedback loop that improves conversion.
• Lead ABM campaigns using AI workflows, identifying high-value accounts and tailoring messaging and touchpoints accordingly.
• Build intent-based marketing into campaign design: use intent and engagement signals from 6sense and other sources to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel.
• Translate intent data into action with Sales and BDRs, surfacing in-market accounts and aligning campaign plays to where buyers are showing demand.

Manage the digital channel mix

• Plan, brief, and optimize paid media across paid search, paid social (LinkedIn and others), display, retargeting, and content syndication, in partnership with channel specialists and agencies where relevant.
• Run webinars and virtual events as campaign vehicles, in partnership with field marketing, from promotion through follow-up and lead capture.
• Coordinate with the AEO/SEO workstream so campaigns reinforce search and answer-engine visibility, not just paid reach.
• Manage syndication and third-party media placements, ensuring lead quality and clean delivery into the funnel.

Align messaging, audience, and conversion

• Partner with Product Marketing so campaign messaging reflects ICPs, buyer personas, use cases, and current market opportunity across Ataccama's product portfolio.
• Work with Field Marketing to adapt global campaign assets for regional audiences and local market needs across North America, APAC, and EMEA.
• Align with the digital team on landing pages, CRO, and on-site components to maximize conversion from paid and organic traffic.
• Build campaign themes and audience signals into Lifecycle Marketing workflows for post-lead nurture and behavior-driven journeys.

• Track and analyze performance across the full funnel: CTR, conversion rates, MQLs, SQLs, and pipeline sourced and influenced.
• Review weekly dashboards, produce insight summaries, and contribute to quarterly campaign reviews.
• Run A/B tests and make data-driven recommendations to improve efficiency and ROI.
• Manage campaign budgets and report on spend efficiency and cost per outcome by channel.
• Feed learnings back to Product Marketing, Content, and the wider Growth team to keep targeting and messaging sharp.
• Partner with Marketing Ops on campaign setup, tracking standards, lead routing, and attribution so campaigns run cleanly and stay measurable.

• Use AI tools (generative platforms, AI-assisted analytics, and automation in core platforms such as HubSpot, Salesforce, 6sense, Snowflake Intelligence) to increase output, accelerate testing, and personalize at scale.
• Apply AI literacy across the role, from drafting briefs and optimizing copy to interpreting performance data and generating insights faster.
• Stay current on emerging AI applications in B2B marketing and actively bring new approaches to the team.

• 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns, including owning campaigns end to end across multiple channels and regions.
• A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts, with the judgment to operate independently and make calls without day-to-day oversight.
• Strong experience working with Sales and BDR teams toward shared revenue goals, with a clear grasp of the full demand funnel.
• Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints, ideally with a platform like 6sense.
• Working knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting.
• A data-driven mindset, able to turn campaign performance into clear insights and actionable optimization decisions.
• Excellent project management skills, comfortable running multiple campaigns at once in a fast-paced, collaborative environment.
• Demonstrated AI literacy as an active user of AI tools to accelerate work, raise quality, and scale personalization.
• Highly collaborative and a proactive communicator across global, cross-functional teams.