Marketing Copywriter
Destin, FL · On-site +1
Copywriting & Content Creation * Write compelling direct mail letters, postcards, brochures ... Campaign Strategy Support * Partner with the Direct Mail Marketing Manager to bring campaign ...
Marketing Copywriter
Destin, FL · On-site +1
Copywriting & Content Creation * Write compelling direct mail letters, postcards, brochures ... Campaign Strategy Support * Partner with the Direct Mail Marketing Manager to bring campaign ...
Remote Content Strategy information
What is a remote content strategy?
A Remote Content Strategy job involves developing, planning, and managing content to align with business goals while working remotely. Professionals in this role research target audiences, create content guidelines, optimize SEO, and oversee content distribution across digital platforms. They collaborate with writers, designers, and marketing teams to ensure consistency and effectiveness. Strong analytical skills and an understanding of content performance metrics are essential. This role is common in digital marketing, media, and e-commerce industries.
What are the key skills and qualifications needed to thrive in remote content strategy?
To excel in a Remote Content Strategy role, strong skills in digital content planning, SEO, audience analysis, and editorial management are typically required, often backed by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), analytics platforms like Google Analytics, and project management tools such as Trello or Asana is highly valuable. Outstanding communication, strategic thinking, and self-motivation are soft skills that help professionals succeed in remote settings. These abilities ensure effective collaboration, data-driven decision-making, and the successful implementation of content initiatives across distributed teams.
What typical challenges might someone face in a remote content strategy role, and how can they overcome them?
A common challenge in Remote Content Strategy is maintaining alignment and clear communication with cross-functional teams spread across different locations and time zones. To address this, effective use of collaboration tools, regular virtual meetings, and detailed documentation are essential. Additionally, staying updated with industry trends and adapting strategies quickly is crucial in the fast-changing digital landscape. Proactively seeking feedback, setting measurable goals, and fostering transparent communication can help you navigate these challenges and ensure ongoing success in the role.
What cities near Santa Rosa Beach, FL are hiring for Remote Content Strategy jobs?
Cities near Santa Rosa Beach, FL with the most Remote Content Strategy job openings:
Marketing Copywriter
Destin, FL • On-site, Remote
Luxury Coastal Vacations
Full-time
This job post has expired today. Applications are no longer accepted.
Job description
Description
Awayday is seeking a Marketing Copywriter to support homeowner acquisition marketing for vacation rental management companies across the United States.
This role plays a critical part in partnering with the Direct Mail Marketing Manager to bring marketing strategies, campaign concepts, and brand messaging to life through clear, compelling copy that drives response.
While direct mail will be a primary focus, this position supports a variety of Business Development marketing materials including letters, postcards, brochures, landing pages, email campaigns, realtor marketing materials, sales collateral, and brand messaging frameworks.
This role is ideal for a copywriter who understands buyer psychology, can write in multiple brand voices, and knows how to turn operational details into messaging that feels personal, tangible, and persuasive.
Requirements
Duties & Responsibilities:
Copywriting & Content Creation
Brand Voice & Messaging
Campaign Strategy Support
Research & Audience Understanding
Creative Collaboration
Qualifications:
Desired Skills:
Schedule:
Monday-Friday, Full-Time Remote, 9:00am-5:30pm with a 30-minute break.
Awayday is seeking a Marketing Copywriter to support homeowner acquisition marketing for vacation rental management companies across the United States.
This role plays a critical part in partnering with the Direct Mail Marketing Manager to bring marketing strategies, campaign concepts, and brand messaging to life through clear, compelling copy that drives response.
While direct mail will be a primary focus, this position supports a variety of Business Development marketing materials including letters, postcards, brochures, landing pages, email campaigns, realtor marketing materials, sales collateral, and brand messaging frameworks.
This role is ideal for a copywriter who understands buyer psychology, can write in multiple brand voices, and knows how to turn operational details into messaging that feels personal, tangible, and persuasive.
Requirements
Duties & Responsibilities:
Copywriting & Content Creation
- Write compelling direct mail letters, postcards, brochures, landing pages, email campaigns, and sales collateral designed to generate homeowner leads and inquiries.
- Translate business objectives, differentiators, and homeowner pain points into copy that resonates emotionally and drives action.
- Develop headlines, calls-to-action, campaign messaging, and envelope taglines that align with project objectives.
- Write copy that fits within established design layouts, character limits, and space constraints without sacrificing clarity or effectiveness.
- Adapt messaging for different audiences, property types, and markets while maintaining strong direct-response principles.
- Support production timelines by making efficient copy edits and revisions directly within Canva design files.
- Leverage AI tools, including ChatGPT and Claude, to support research, drafting, and editing.
- Build and maintain messaging libraries containing approved headlines, value propositions, calls-to-action, offers, testimonials, and brand-specific talking points.
Brand Voice & Messaging
- Learn and maintain the unique voice, positioning, and messaging of multiple vacation rental brands.
- Develop new brand voices, messaging frameworks, and supporting brand messaging for newly acquired or emerging brands.
- Ensure consistency across each brand's homeowner-facing marketing materials.
Campaign Strategy Support
- Partner with the Direct Mail Marketing Manager to bring campaign strategy and messaging direction to life through strong copy.
- Review creative briefs, offers, market insights, and supporting materials to understand the campaign angle and strengthen the message.
- Contribute headline options, messaging recommendations, and creative ideas that align with the overall strategy.
- Understand how visual hierarchy, layout, and readability impact marketing performance.
- Collaborate with marketing, business development, and design teams to support campaign objectives.
Research & Audience Understanding
- Develop a deep understanding of vacation rental homeowners, their motivations, concerns, and decision-making process.
- Research markets, competitors, and industry trends to support messaging development.
- Identify common homeowner pain points and opportunities to create more relevant and persuasive marketing.
Creative Collaboration
- Work closely with designers to ensure copy and visual elements support one another.
- Participate in creative reviews and brainstorming sessions.
- Accept and incorporate feedback to continuously improve copy quality and effectiveness.
Qualifications:
- 1-3 years of copywriting, content marketing, direct-response marketing, or related experience.
- Bachelor's degree in Marketing, Communications, English, Journalism, Advertising, or a related field preferred, but not required.
- Experience writing for multiple audiences, brands, or industries.
- Experience in direct mail or multi-brand marketing environments is a plus.
- Vacation rental, real estate, hospitality, or property management experience is helpful but not required.
- Portfolio of relevant writing samples required.
Desired Skills:
- Strong direct-response copywriting skills.
- Excellent grammar, attention to detail, and accuracy.
- Ability to learn, match, maintain, and develop multiple brand voices.
- Ability to work within established design templates and layout constraints.
- Strong understanding of buyer psychology and emotional motivators.
- Ability to turn features and operational details into homeowner-focused benefits.
- Able to manage multiple projects, brands, and deadlines simultaneously.
- Canva proficiency or the ability to learn Canva quickly.
- Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve efficiency while maintaining quality and accuracy.
Schedule:
Monday-Friday, Full-Time Remote, 9:00am-5:30pm with a 30-minute break.