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The Manager, Social & Content Marketing,is responsible forshaping how Blizzardshows updaily across global social and community platforms. This role drives meaningful player engagement through platform strategy, real-time interaction, and community amplification. Acting as a connective layer between development, marketing, regional teams, and ambassadors, the role ensuresthe player'svoice and sentiment are represented clearly and consistently. Success is measured by sustained engagement, cultural relevance, and trust with Blizzard's global player communities.
This role ownsBlizzard-wide social engagement strategy across priority platforms, with a focus on conversation, responsiveness, and community vitality. The position partners closely with franchise teams, regional marketing, community management, and external agencies. Success requires independent judgment, expert platform knowledge, and influence without authority. The role balances proactive planning with reactive engagement in a live-ops environment. Outcomes are measured through engagement health, platform growth, and quality of player interactions.

Responsibilities:
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Lead social engagement strategy across priority platforms: Define how Blizzard engages players on platforms such as X, Instagram, TikTok, Discord, Reddit, andemergingchannels, ensuring consistency and relevance at scale.

• Own day-to-day platform management and execution: Oversee publishing, moderation alignment, and real-time interaction to ensure Blizzardmaintainsan active, credible, and player-first presence.

• Drive Discord and Reddit expansion: Build and nurture active communities,establishingbest practices, engagement rhythms, and clear success metrics.

• Serve as voice-of-player signal owner: Monitor sentiment, surface trends, and synthesize community feedback into actionable insights for marketing, development, and leadership partners.

• Enable dynamic and reactive engagement: Lead rapid-response posting and conversation during live moments, announcements, and issues, balancing brand voice with player empathy.

• Partner with franchise and regional teams: Act as a bridge between global strategy and local execution, ensuring alignment while allowing regional nuance and cultural relevance.

• Integrate ambassador programs into social ecosystems: Elevate ambassador activity into social channels,showcasingvibrant inner-community layers that drive retention and advocacy.

• Collaborate on content strategy and production: Partner with internal teams and external agencies to brief, produce, and publish engagement-led content that supports broader campaigns.

• Support multi-game and multi-campaign demands: Provide engagement leadership across concurrent launches, live-ops beats, and evergreen content.

• Establish engagement KPIs and reporting: Define success metrics, analyze performance, and continuouslyoptimizeplatform and engagement approaches based on data and insight.

MinimumRequirements

• 12+years of experience in social media, digital engagement, or community-adjacent marketing roles.

• Demonstratedexpertisemanaging global social platforms and high-followingplayeror consumer communities.

• Proven ability tooperateindependently as a subject-matter expert influencing cross-functional partners.

• Strong experience translating audience sentiment and data into strategic recommendations.

• Bachelor's degree or equivalent professional experience.

Bonus:

• Experience in gaming, entertainment, or live-service consumer products.

• Hands-onexpertisewith Social Media content, Discord, Reddit, and creator- or ambassador-driven ecosystems.

• Familiarity with social listening, analytics, and community intelligence tools.

• Experience working with global or regional marketing teams.

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which wasacquiredby Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, witha track recordthat includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media,technologyand entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crushand Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrivein order toconnect and engage the world through epic entertainment. We provide a suite of benefits that promote physical,emotionaland financial well-being for 'Every World' -we'vegot our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonableassistanceto individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request toaccommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.