As a regional admissions counselor, you support college applicants within your region as they explore their educational opportunities, with the end goal of seeing them successfully through the admissions process of your institution. Your duties include attending college fairs, parent-led events, or creating your own admissions and recruitment events in your area, to best form relationships with prospective students, determine their needs, and coordinate resources to help as they decide what school to attend, how to navigate financial aid structures, and what subjects to study. As part of your responsibilities, you may provide detailed instructions on the application and enrollment process, give future students an idea of what college life will be like, and provide parents and guardians with financial or other resources.