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Red Bull Graduate Program Jobs in California (NOW HIRING)

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

Lead the planning, project management, and execution of national and regional Sports Marketing events, ensuring programs are delivered on time, on budget, and to Red Bull's standards of excellence.

Red Bull

Merchandiser Lead

La Mirada, CA · On-site

$21.47 - $23.73/hr

... programs and selling in large displays Work collaboratively across the organization and share best practices Lead by example and adhere to Company standards & Red Bull Values Professional ...

Red Bull

Merchandiser (Part Time)

Van Nuys, CA

$21 - $24/hr

... programs and selling in large displays Work collaboratively across the organization and share best practices Lead by example and follow Company standards & Red Bull Values Represent our Red Bull ...

Red Bull

Manager, Shopper Marketing

Santa Monica, CA · On-site

$85K - $128K/yr

Collaborates with internal and external media teams and agencies to create program materials, ensuring alignment with Red Bull's brand standards. Transforms brand assets and initiatives into ...

Red Bull

Manager, Shopper Marketing

Santa Monica, CA · Hybrid

Collaborates with internal and external media teams and agencies to create program materials, ensuring alignment with Red Bull's brand standards. Transforms brand assets and initiatives into ...

Red Bull

Merchandiser Lead

La Mirada, CA

$21.47 - $23.73/hr

... programs and selling in large displays Work collaboratively across the organization and share best practices Lead by example and adhere to Company standards & Red Bull Values Professional ...

Red Bull

Sr. Manager, Gaming

Santa Monica, CA

$115K - $172K/yr

Champion programs that fuel and inspire local players, reinforcing Red Bull's role as a key supporter of gaming culture. TALENT STRATEGY & INTEGRATION Lead talent identification and development ...

Red Bull

SVP, Category & Insights

Santa Monica, CA

... programs, and initiatives LEADERSHIP Red Bull will need to maintain its leadership status in the industry as we compete with resource-rich beverage leaders. Utilize current insights resources to ...

Red Bull

SVP, Category & Insights

Santa Monica, CA · On-site

$239K - $359K/yr

... channel programs, and initiatives * LEADERSHIP Red Bull will need to maintain its leadership status in the industry as we compete with resource-rich beverage leaders. Utilize current insights ...

Red Bull

Sr. Manager, Gaming

Santa Monica, CA · On-site

$115K - $172K/yr

Champion programs that fuel and inspire local players, reinforcing Red Bull's role as a key supporter of gaming culture. * TALENT STRATEGY & INTEGRATION Lead talent identification and development ...

Red Bull

Sales Trainee

South San Francisco, CA

$25 - $28/hr

... Red Bull executional standards. TRAINING The Sales Trainee (ST) is a training role. Upon successful participation in the training program, the ST is eligible to interview for open Account Sales ...

Red Bull

Sales Trainee

South San Francisco, CA · On-site

$23.98 - $26.50/hr

... Red Bull executional standards. TRAINING The Sales Trainee (ST) is a training role. Upon successful participation in the training program, the ST is eligible to interview for open Account Sales ...

Red Bull

Sales Trainee

Murrieta, CA

$19.95 - $22.05/hr

... Red Bull executional standards. TRAINING The Sales Trainee (ST) is a training role. Upon successful participation in the training program, the ST is eligible to interview for open Account Sales ...

Red Bull

Sales Trainee

Van Nuys, CA · On-site

$21.62 - $23.96/hr

... Red Bull executional standards. TRAINING The Sales Trainee (ST) is a training role. Upon successful participation in the training program, the ST is eligible to interview for open Account Sales ...

Red Bull

Sales Trainee

Stockton, CA · On-site

$21.19 - $23.42/hr

Upon completion of the program and certification, if no ASM or otherwise qualified role is ... Set proper brand flow following Red Bull standards. Establish and maintain friendly and ...

Red Bull

Sales Trainee

South San Francisco, CA · On-site

$23.98 - $26.50/hr

... Red Bull executional standards. TRAINING The Sales Trainee (ST) is a training role. Upon successful participation in the training program, the ST is eligible to interview for open Account Sales ...

Red Bull

Sales Trainee

Murrieta, CA · On-site

$19.95 - $22.05/hr

Upon completion of the program and certification, if no ASM or otherwise qualified role is ... Set proper brand flow following Red Bull standards. Establish and maintain friendly and ...

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All JobsRed Bull Graduate Program JobsRed Bull Graduate Program Jobs in California

Red Bull Graduate Program information

See California salary details

$24.7K

$89.4K

$116K

How much do red bull graduate program jobs pay per year?

As of Jul 3, 2026, the average yearly pay for red bull graduate program in California is $89,370.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,800.00 and $115,000.00 per year, depending on experience, location, and employer.

What is the difference between Red Bull Graduate Program vs Red Bull Marketing Intern?

AspectRed Bull Graduate ProgramRed Bull Marketing Intern
CredentialsBachelor's degree, often recent graduatesEnrolled in or recent graduate of marketing or related field
Work EnvironmentStructured, rotational program with multiple departmentsInternship, hands-on marketing tasks, team collaboration
DurationTypically 1-2 yearsUsually 3-6 months
PurposeDevelop future leaders, broad industry exposureGain practical marketing experience

The Red Bull Graduate Program is a comprehensive, multi-departmental development initiative aimed at recent graduates seeking a long-term career in the company. In contrast, the Red Bull Marketing Intern position offers short-term, practical marketing experience. Both roles target early-career individuals but differ in duration, scope, and depth of exposure, with the graduate program providing a broader industry overview and leadership development.

What types of projects and responsibilities can participants expect during the Red Bull Graduate Program?

Participants in the Red Bull Graduate Program can expect to work on a variety of projects that span multiple departments, such as marketing, sales, operations, or finance. Graduates are typically assigned real business challenges and are encouraged to contribute fresh ideas while collaborating closely with experienced professionals and cross-functional teams. The program is structured to provide both hands-on experience and formal training, often rotating across different roles or business areas to give a comprehensive understanding of Red Bull's operations. This exposure helps participants develop a strong professional network and prepares them for potential advancement within the company.

What are the key skills and qualifications needed to thrive in the Red Bull Graduate Program, and why are they important?

To excel in the Red Bull Graduate Program, candidates typically need a recent university degree, strong analytical skills, and a demonstrated interest in fields like marketing, sales, or business management. Familiarity with data analysis tools, Microsoft Office Suite, and relevant project management software is often required. Standout candidates are proactive, creative, adaptable, and possess excellent communication and teamwork abilities. These skills and qualities are crucial for contributing to dynamic projects, driving innovation, and succeeding in Red Bull's fast-paced, collaborative environment.

What is the Red Bull Graduate Program?

The Red Bull Graduate Program is a structured, entry-level career development initiative designed for recent university graduates. It offers participants the opportunity to gain hands-on experience in various departments such as marketing, sales, operations, and finance within Red Bull. The program typically lasts 18 months and includes rotational assignments, mentorship, and professional training. Graduates are immersed in real business projects, helping them build valuable skills and expand their professional network. Successful completion of the program can lead to permanent positions within the company.
Red Bull Graduate Program jobs near you
Infographic showing various Red Bull Graduate Program job openings in California as of June 2026, with employment types broken down into 1% As Needed, 81% Full Time, and 18% Part Time. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $89,370 per year, or $43 per hour.
Sr. Manager, Sports Marketing

Sr. Manager, Sports Marketing

Red Bull

Santa Monica, CA • On-site

$115K - $172K/yr

Full-time

Posted 26 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

15th of 48 rated marketing agency

Job description

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red Bull's regional Sports Marketing strategy. Through the strategic management of events, athlete programs, and team partnerships, the Senior Sports Marketing Manager drives brand relevance, consumer engagement, and cultural impact within the region. This role identifies and creates opportunities to build strong local and regional brand affinity while ensuring alignment with Red Bull's national and global Sports Marketing priorities. This person will lead cross-functional collaboration, manage key stakeholder relationships, and deliver innovative, high-impact initiatives that strengthen Red Bull's position at the center of sport and culture.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • ATHLETES AND INFLUENCERS
    Build and maintain a strong network across regional sports communities to stay ahead of emerging trends, talent, and cultural movements relevant to Red Bull.
    In collaboration with Athlete Marketing Managers and the National Athlete Marketing team, identify, recruit, develop, and manage relationships with high-potential athlete talent that aligns with Red Bull's brand values and strategic priorities.
    Partner cross-functionally with Media Network, Communications, Partnerships, and Field Marketing teams to maximize athlete storytelling opportunities and audience reach.
    Support the development of athlete pathways by identifying emerging talent and creating opportunities for progression within Red Bull's athlete ecosystem.
    Maintain a deep understanding of the regional sports landscape, including key athletes, influencers, teams, events, and cultural trends, to inform strategic planning and talent decisions.
    Ensure athlete activities are executed to the highest standards, delivering measurable impact for both the athlete and the Red Bull brand.
  • EVENT INITIATIVES & PROJECTS
    Influence and contribute to the annual Region Sports Marketing Business Plan
    Lead the project management and provide execution support of local Red Bull Sports Marketing events
    Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
    Oversee regional Sports Marketing resources to maximize the impact of local events.
    Contribute to the development of the annual Regional Sports Marketing Business Plan by identifying strategic opportunities, emerging trends, and growth initiatives that support regional, national, and global objectives.
    Lead the planning, project management, and execution of national and regional Sports Marketing events, ensuring programs are delivered on time, on budget, and to Red Bull's standards of excellence.
    Leverage deep knowledge of the regional sports landscape, consumer behaviors, and cultural trends to identify opportunities and develop innovative event concepts that drive brand relevance and engagement.
    Oversee and optimize regional Sports Marketing resources, budgets, and assets to maximize the effectiveness, efficiency, and impact of all event initiatives.
    Provide leadership, guidance, and executional support to Athlete Marketing Managers and Event Marketing Managers in the development and delivery of athlete projects, sports events, and integrated marketing initiatives.
    Ensure all events and projects align with Red Bull's strategic priorities, delivering meaningful consumer experiences while contributing to broader business and brand objectives.
    Foster collaboration across internal and external stakeholders, including athletes, partners, agencies, and cross-functional teams, to successfully execute impactful sports marketing programs.
    Evaluate event and project performance, leveraging insights and learnings to continuously improve future initiatives and drive innovation across the regional Sports Marketing portfolio.
  • COLLABORATION & DISCOVERY
    Lead and foster cross-functional collaboration with Sales, Event Logistics, Athlete Marketing Managers, Event Marketing Managers, and other key stakeholders to ensure strategic planning, flawless execution, and maximum impact of all regional Sports Marketing initiatives.
    Act as a central connector across the organization, aligning teams around shared objectives and ensuring Sports Marketing activities contribute to broader business, brand, and commercial goals.
    Identify and champion relevant sports stories, cultural moments, athlete narratives, and content opportunities that can be leveraged across owned, earned, shared, and paid media channels to amplify Red Bull's presence and relevance.
    Partner closely with Athlete Marketing, Media Network, Communications, Partnerships, and Field Marketing teams to develop integrated marketing plans that maximize the reach and effectiveness of Sports Marketing programs.
    Collaborate with the Santa Monica Athlete Marketing team to develop and execute regional team partnership strategies, bringing partnerships to life through comprehensive 360-degree marketing plans that drive consumer engagement and business impact.
    Maintain a strong understanding of regional sports communities, consumer trends, and emerging opportunities to uncover new ideas, partnerships, and growth platforms for the brand.
    Facilitate knowledge sharing and best-practice exchange across regional, national, and global teams to ensure alignment and continuous improvement of Sports Marketing initiatives.
    Serve as a strategic thought partner to internal stakeholders by identifying opportunities to connect athletes, events, content, and partnerships into cohesive consumer-facing experiences.
  • PEOPLE MANAGEMENT
    Recruit, develop, and retain high-performing talent capable of delivering impactful Sports Marketing programs and advancing Red Bull's strategic objectives.
    Lead, coach, and manage direct reports to achieve annual regional goals while fostering accountability, ownership, and a high-performance mindset.
    Champion a strengths-based leadership approach by providing individualized coaching, development plans, and growth opportunities that maximize employee potential.
    Build and maintain a strong talent pipeline by identifying, developing, and preparing employees for future leadership and succession opportunities within the organization.
    Provide timely, candid, and constructive feedback that drives professional growth, strengthens performance, and reinforces a culture of continuous improvement.
    Foster an inclusive, collaborative, and performance-driven team culture that rewards initiative, innovation, executional excellence, and behaviors aligned with Red Bull's values.
    Create meaningful development opportunities for Athlete Marketing Managers and Event Marketing Managers through mentorship, stretch assignments, cross-functional exposure, and leadership coaching to prepare them for future career progression.
    Establish clear performance expectations, monitor progress against objectives, and recognize achievements that contribute to individual, team, and business success.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • 10+ years of progressive experience in Sports Marketing, with a demonstrated track record of delivering impactful consumer-facing programs.
  • Deep understanding of sports culture, athlete ecosystems, and consumer engagement strategies, with the ability to identify and capitalize on emerging trends at both regional and national levels.
  • Strong knowledge of traditional, digital, experiential, and non-traditional marketing strategies, with an ability to integrate channels into cohesive and effective marketing plans.
  • Proven experience developing and executing innovative marketing concepts that drive brand relevance, consumer engagement, and measurable business outcomes.
  • Demonstrated success managing complex projects, multiple priorities, and cross-functional stakeholders in a fast-paced environment.
  • Significant experience managing large budgets and resources, including forecasting, planning, allocation, and performance tracking to maximize return on investment.
  • Strong understanding of marketing communications, content strategy, and storytelling, with the ability to identify compelling narratives and translate them into impactful consumer experiences.
  • Experience working with athletes, influencers, teams, leagues, events, or sports properties, including partnership development, relationship management, and activation.
  • Excellent communication, presentation, negotiation, and relationship-building skills, with the ability to influence stakeholders at all levels.
  • Passion for sports, culture, and the Red Bull brand, with a deep understanding of the role sports marketing plays in driving brand affinity and business growth.
  • Employees may be required to lift and or move up to 25 pounds or more as needed
  • Travel 30-40%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
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