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How much do radio consultant jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for radio consultant in the United States is $49.72, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $62.50 per hour, depending on experience, location, and employer.

What is a radio consultant?

A Radio Consultant is a professional who provides expert advice to radio stations on programming, marketing, audience growth, and overall station performance. They analyze market trends, assess listener demographics, and recommend content strategies to increase ratings and revenue. Consultants may also assist with talent coaching, brand development, and technical improvements. Their goal is to help radio stations stay competitive and relevant in an ever-evolving media landscape.

What are the key skills and qualifications needed to thrive as a radio consultant?

To thrive as a Radio Consultant, you need expertise in broadcast programming, audience analysis, marketing strategies, and strong industry knowledge, often supported by experience in radio or media management. Familiarity with radio analytics platforms, audience measurement tools (like Nielsen), and content management systems is typically required. Outstanding interpersonal, communication, and client management skills help build trust and foster collaborative relationships with stations and advertisers. These competencies are crucial for delivering tailored strategies that enhance station performance and meet client objectives in a competitive market.

What are the common challenges faced by radio consultants, and how can they effectively address them?

Radio Consultants often encounter challenges such as shifting audience demographics, rapidly evolving digital trends, and increased competition from streaming platforms. To address these issues, consultants must stay updated on industry innovations, utilize data-driven insights, and continuously adapt programming recommendations. Successful Radio Consultants regularly collaborate with station teams to refine content, improve listener engagement, and optimize advertising strategies. Proactive communication and a flexible approach are key to helping clients navigate the changing broadcast landscape and achieve sustainable growth.

What does a radio consultant do?

A radio consultant advises radio station management on programming, branding, marketing strategies, and audience engagement to improve station performance. They analyze market trends, develop content plans, and may assist with technical or regulatory compliance, often using industry tools and data analysis. Their work typically involves collaboration with staff and may require industry certifications or experience in broadcasting.
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Infographic showing various Radio Consultant job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 90% Full Time, 6% Part Time, and 3% Contract. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution, with an average salary of $103,425 per year, or $49.7 per hour.

Media Consultant/Account Executive - Orlando Radio

Orlando, FL • On-site

Cox Media Group
Broadcasting • 1 - 5K employees

Full-time

Re-posted 14 days ago


Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz


Job description

Location: FL-Orlando-John Young

Job Title:  Media Consultant/Account Executive - Orlando Radio

Position Overview

Do you have a drive to win in a Sales environment?

Do you have a passion for helping local businesses grow through effective advertising? Then this is the job for you!

At Cox Media Group (CMG), our Media Consultants (MCs) prospect for new business, build innovative cross platform advertising solutions, execute effective marketing campaigns, and establish strong relationships and business partnerships in the community. All this, in one of the most enjoyable media environments around.

Our MCs report directly to the General Sales Manager (GSM) for guidance, support, professional development and accountability. Our MCs collaborate with our Sales Support Teams to leverage data that identifies consumer insights, sales strategy and execution plans for cross platform (audio and digital) campaigns. With an internal advertising fulfillment team our MCs have a firsthand look at their campaigns and can optimize in real time. At CMG we provide the tools and support for the mutual success of our sales staff and clients alike.

Essential Duties and Responsibilities
  • Identify and connect to maintain a full pipeline of qualified prospects. Lead with insights and engage prospects in business conversations.
  • Uncover desired business results for each prospect and client. Present best solutions based on desired business results.
  • Discuss expectations and measurements and ensure the proposed solution will deliver ROI. Create proposals to be presented to Sales leaders as well as existing and potential clients.
  • Consult clients on all CMG solutions, offerings and demonstrate a deep understanding of product capabilities measurement, attribution and KPIs.
  • Accountable for learning and selling fully integrated advertising solutions utilizing our full suite of audio and digital products.
  • Responsible for meeting and exceeding all sales goals as they are outlined by the ISM
  • Increase revenue through a balance of new business development and upselling of current clients.
  • Manage time will and be able to handle complex work. Maintain consistent self-motivation.
  • Maintain a high attention to detail.
  • Manage, organize, and prioritize tasks in a fast-paced environment.
  •  
Minimum Qualifications
  • Minimum 3 years Sales experience required
  • Experience in prospecting, creating and developing business required
  • Demonstrated ability to meet and exceed sales goals required
  • Demonstrated excellent verbal, written and presentation skills required
  • Must have a valid driver's license and clean driving record
Preferred Qualifications
  • Digital/Media Sales experience  
  • Bachelor's Degree

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2283    #LI-Onsite


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