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Radio Commercial Writer Jobs (NOW HIRING)

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

... Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute ... two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S ...

Trace Systems

Lead Ground Tactical Radio SME

Tampa, FL · On-site

$28.25 - $34.50/hr

Help write support documents for funding and requirements across the technology requirements ... Familiarity with SATCOM (military and commercial), tactical radio platforms (Harris, Thales ...

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Radio Commercial Writer information

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$11

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$42

How much do radio commercial writer jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for radio commercial writer in the United States is $24.29, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $27.88 per hour, depending on experience, location, and employer.

What does a radio commercial writer do?

A Radio Commercial Writer creates scripts for advertisements that are broadcast on radio stations. Their job involves crafting concise, compelling, and engaging messages that promote products, services, or events to a listening audience. They work closely with clients, producers, and voice actors to ensure the commercial effectively communicates the desired message and aligns with the brand's goals. Radio Commercial Writers must adapt their writing style to fit short time slots, often 15, 30, or 60 seconds, making every word count.

What are the key skills and qualifications needed to thrive as a radio commercial writer, and why are they important?

To thrive as a Radio Commercial Writer, you need a strong grasp of persuasive copywriting, creative storytelling, and a solid understanding of marketing principles, often supported by a background in communications, advertising, or journalism. Familiarity with audio editing tools, script formatting software, and knowledge of radio broadcast standards is typically required. Excellent communication, creativity, and adaptability are standout soft skills in this role. These abilities are crucial for crafting engaging messages that effectively capture audience attention and drive client objectives in the competitive world of radio advertising.

What are some common challenges faced by radio commercial writers, and how can they be addressed?

Radio commercial writers often face the challenge of conveying a compelling message in a very limited timeframe, typically 15 to 60 seconds. This requires strong skills in concise writing, creativity, and the ability to quickly capture the audience's attention. Collaborating closely with clients, voice actors, and audio engineers is essential to ensure the script aligns with branding and is produced effectively. Staying updated on advertising trends and listener preferences can also help writers create more impactful commercials. Regular feedback and brainstorming sessions with the creative team can further enhance the quality of their work.

What is the difference between Radio Commercial Writer vs Voice Over Artist?

AspectRadio Commercial WriterVoice Over Artist
Primary RoleCreates scripts for radio adsPerforms voice recordings for various media
Skills NeededWriting, creativity, understanding of advertisingVocal skills, acting, voice modulation
Work EnvironmentAdvertising agencies, radio stations, freelanceRecording studios, media production
CredentialsWriting experience, possibly advertising backgroundVocal training, demo reels

While both roles are involved in radio advertising, a Radio Commercial Writer focuses on crafting compelling scripts, whereas a Voice Over Artist performs the voice recordings. They often collaborate but serve different functions in the production process.

More about Radio Commercial Writer jobs

What states have the most Radio Commercial Writer jobs?

States with the most job openings for Radio Commercial Writer jobs include:

What job categories do people searching Radio Commercial Writer jobs look for?

The top searched job categories for Radio Commercial Writer jobs are:

Radio Commercial Writer jobs near you
Infographic showing various Radio Commercial Writer job openings in the United States as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $50,519 per year, or $24.3 per hour.

Commercial/Promo Writer Producer

Hearst

Baltimore, MD • On-site

$50K - $55K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

51st of 78 rated media

Job description

WBAL-TV 11, Baltimore's #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute commercial projects from concept through completion, ensuring the highest quality standards while delivering on time and within budget. Studio 11 is a leading local creative agency dedicated to crafting impactful, multi-platform advertising for a diverse range of clients, with a strong passion for storytelling and compelling visuals. This individual is an extension of our award-winning Creative Services department and in this role will also collaborate to develop messaging for our market-leading news and weather brands, as well as community outreach initiatives. Salary range for this position is $50k to $55k. 

Responsibilities

  • Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.

  • Execute commercial productions from pre-production through post-production, including production meetings and coordination of field shoot logistics with internal teams and stakeholders.

  • Develop, write, and edit innovative creative content that strengthens brand identity, increases awareness, and drives engagement and action across all platforms.

  • Maintain clear communication with account executives by sharing production schedules, managing assets, and identifying future production needs.

  • Conceptualize, write, and edit compelling on-air and digital promotional content, including station image campaigns, proof-of-impact creative, social media promotions, and community engagement projects.

  • Ensure quality control standards are met and that all deliverables adhere to technical and brand specifications.

  • Support promotional events and station marketing initiatives as needed, along with other assigned responsibilities.

Requirements

  • 3+ years of paid experience in television or commercial production preferred.
  • Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
  • Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
  • Strong grasp of design fundamentals, with a keen eye for coloring, typography, and composition.
  • Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Canva, and emerging AI programs.
  • Strong project management and client service skills, with a proven ability to manage multiple projects, adapt to varying production styles, and see work through from concept to client approval.
  • Proven ability to deliver high-quality work quickly and accurately, with exceptional attention to detail under tight deadlines.
  • Collaborative team player with a passion for the creative process and effective cross-functional communication.
  • Requires the ability to routinely lift equipment exceeding 30+ lbs.
  • Valid driver's license (hire is contingent on good driving record).
  • Equivalent military training from Defense information School (DINFOS) and related military experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. 

  • Medical | Dental | Vision
  • 401(k) Matching
  • Emotional Wellness Support
  • Paid Time Off
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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