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Qa Marketing information

See Raleigh, NC salary details

$36.9K

$114.8K

$174K

How much do qa marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for qa marketing in Raleigh, NC is $114,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,700.00 and $140,500.00 per year, depending on experience, location, and employer.

What is a QA Marketing professional?

QA Marketing professionals are responsible for ensuring the quality and effectiveness of marketing materials, campaigns, and processes. They test marketing assets like emails, websites, ads, and social media posts to identify errors, inconsistencies, or issues before they reach the public. Their work helps maintain brand integrity and maximizes the impact of marketing efforts. QA Marketing specialists typically collaborate with marketing, design, and development teams to implement quality assurance standards and continuous improvement.

How does a QA Marketing professional typically collaborate with other teams during campaign development?

QA Marketing professionals work closely with creative, development, and analytics teams to ensure marketing campaigns meet quality standards before launch. They review content, functionality, and user experience, catching errors or inconsistencies that could impact campaign performance. Regular cross-team meetings and detailed feedback cycles are common, ensuring everyone is aligned and issues are resolved quickly. This collaborative approach helps maintain brand reputation and maximizes campaign effectiveness.

What are the key skills and qualifications needed to thrive as a QA Marketing professional, and why are they important?

To thrive as a QA Marketing professional, you need a solid understanding of marketing principles, quality assurance methodologies, and analytical skills, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, analytics tools (such as Google Analytics), and QA testing software is typically required. Strong attention to detail, problem-solving abilities, and effective communication skills help ensure marketing campaigns are error-free and meet business objectives. These skills are crucial for delivering high-quality marketing materials that uphold brand integrity and drive successful outcomes.

What is the difference between Qa Marketing vs Digital Marketing Specialist?

AspectQa MarketingDigital Marketing Specialist
Required CredentialsTypically a background in quality assurance, marketing, or related certificationsOften holds degrees or certifications in marketing, digital media, or communications
Work EnvironmentQuality assurance teams, marketing departments, often in tech or e-commerce industriesMarketing agencies, corporate marketing teams, online platforms
Employer & Industry UsageUsed in industries emphasizing product quality and testing alongside marketingCommon across all industries focusing on online brand promotion and customer engagement

Qa Marketing focuses on ensuring the quality and effectiveness of marketing campaigns and materials, often involving testing and validation. Digital Marketing Specialists concentrate on creating and executing online marketing strategies to increase brand awareness and sales. While both roles involve marketing, Qa Marketing emphasizes quality assurance, whereas Digital Marketing Specialists focus on campaign execution and digital outreach.

Is QA marketing a difficult job?

QA marketing involves testing marketing strategies, campaigns, and materials to ensure quality and effectiveness, requiring attention to detail and analytical skills. The difficulty depends on the complexity of projects and familiarity with marketing tools and data analysis, but it generally demands strong communication and problem-solving abilities.

What is a QA in marketing?

A QA in marketing refers to a Quality Assurance role focused on reviewing marketing materials, campaigns, and content to ensure accuracy, consistency, and compliance with brand standards. This role often involves checking for errors, verifying messaging, and using tools like checklists or review software to maintain quality before campaigns are launched.

What are popular job titles related to Qa Marketing jobs in Raleigh, NC?

For Qa Marketing jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Qa Marketing jobs in Raleigh, NC look for?

The top searched job categories for Qa Marketing jobs in Raleigh, NC are:

Qa Marketing jobs near you
Infographic showing various Qa Marketing job openings in Raleigh, NC as of August 2026, with employment types broken down into 41% Full Time, 17% Part Time, and 42% Contract. Highlights an 82% In-person, and 18% Remote job distribution, with an average salary of $114,777 per year, or $55.2 per hour.

Marketing Operations QA Analyst

Kobie Marketing

Raleigh, NC • On-site

Full-time

Posted 3 days ago

New

Job description

Join a National Top Workplace 
 
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We're always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world's most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers. 
 
Join Us from Anywhere 
While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with: 
 
         Flexible Time Off to recharge when needed 
         Nine Company-Wide Holidays 
         A diverse suite of benefits prioritizing your growth, development, and personal well-being 
 
Discover more about our perks and benefits here. 
 
Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role. 
 
Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role. 
 

About the team and what we'll build together

The Marketing Operations team is Kobie's campaign execution engine - delivering outbound loyalty communications for some of the world's most recognized brands. As a Marketing Ops QA Analyst, you'll serve as the final quality gate before any campaign reaches a client's loyalty members. You'll work closely with Developers and Campaign Managers to validate every outbound communication - ensuring it's accurate, compliant, on-brand, and aligned to the campaign's intended audience and strategy.

How you will make an impact

As a Marketing Ops QA Analyst, you own defect identification, tracking, and sign-off - and no campaign ships without your clearance.

  • Review and validate all outbound campaigns prior to deployment - including email content, subject lines, personalization, and dynamic elements
  • Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
  • Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
  • Check all links, UTM parameters, and redirect destinations for accuracy
  • Validate platform configuration - send settings, throttling, scheduling, from name/address - against approved specs
  • Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
  • Log and track defects in the team's QA system; communicate findings clearly to Development for resolution
  • Own QA sign-off gates in the deployment workflow - campaigns do not deploy without QA clearance
  • Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
  • Maintain and improve QA documentation, checklists, and testing standards over time

At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth

What you need to be successful

Required

  • Bachelor's degree or equivalent experience
  • 1-3 years of experience in QA, marketing operations, or digital campaign review
  • Familiarity with email marketing platforms and campaign QA workflows
  • Strong analytical eye - able to catch discrepancies in data, copy, and configuration that others miss
  • Understanding of audience segmentation, targeting logic, and suppression requirements
  • Methodical, process-oriented approach; comfortable working from checklists and documented standards
  • Clear communicator - able to describe defects precisely and escalate risks without ambiguity

Preferred

  • Working knowledge of HTML/CSS email rendering
  • Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
  • Experience using defect tracking tools (Jira, or similar)
  • Knowledge of AMPScript or dynamic content logic in campaign platforms
Who we are  As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty. 
 
A place for all We celebrate and embrace diversity at Kobie! 
Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law. 
 
We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values. 
 
Ready to join us? If you're ready to make an impact and grow in a supportive, innovative environment, we'd love to hear from you. Apply today and join the best and brightest in loyalty! 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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