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Public Relations Jobs in Rio Rancho, NM (NOW HIRING)

Cision

Customer Content Specialist

Albuquerque, NM · On-site

Specialists also offer recommendations on content best practices to help increase engagement and visibility. PR Newswire supports specialists through career progression and personal growth ...

GovernmentJobs.com

Firefighter/Paramedic

Los Lunas, NM · On-site

Firefighter/Paramedics also engage in data entry and public relations activities, serving as a valuable resource for citizens and visitors. Key Responsibilities: * Respond promptly to emergency calls ...

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Showing results 1-20

All JobsPublic Relations JobsPublic Relations Jobs in Rio Rancho, NM

Public Relations information

See Rio Rancho, NM salary details

$32.5K

$78.7K

$126K

How much do public relations jobs pay per year?

As of Aug 8, 2026, the average yearly pay for public relations in Rio Rancho, NM is $78,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,100.00 and $91,700.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

Do people in public relations get paid well?

Public relations professionals can earn a competitive salary, with median pay often above the national average for all occupations. Salaries vary based on experience, location, and the size of the organization, and many PR roles require strong communication skills and familiarity with media tools.

What does a job in public relations do?

A job in public relations involves managing an organization’s reputation by communicating with the public, media, and stakeholders. PR professionals create press releases, handle media inquiries, develop communication strategies, and often use tools like social media to promote positive image and address issues. Strong writing, interpersonal skills, and media knowledge are essential in this role.

What types of jobs are in public relations?

Public relations offers a variety of roles including PR specialist, media relations manager, communications coordinator, corporate communications director, and social media manager. These jobs typically involve crafting press releases, managing media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.
More about Public Relations jobs
What are the most commonly searched types of Public Relations jobs in Rio Rancho, NM? The most popular types of Public Relations jobs in Rio Rancho, NM are:
What job categories do people searching Public Relations jobs in Rio Rancho, NM look for? The top searched job categories for Public Relations jobs in Rio Rancho, NM are:
What cities near Rio Rancho, NM are hiring for Public Relations jobs? Cities near Rio Rancho, NM with the most Public Relations job openings:
Public Relations jobs near you
Infographic showing various Public Relations job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $78,659 per year, or $37.8 per hour.

Public Relations Coordinator/Public Information Coordinator

Bernalillo County

Albuquerque, NM

$33.39 - $52.75/hr

Full-time

Medical, Retirement

Posted 3 days ago

New

Bernalillo County rating

7.6

Company rating: 7.6 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

510th of 842 rated public administrative organizations

Job description

Job Posting Title:

Public Relations Coordinator/Public Information Coordinator

Department:

Bernalillo County Sheriff's Office

Location:

400 ROMA AVE NW

Pay:

$33.39 - $52.75

Close Date:

August 12, 2026

Employees at Bernalillo County enjoy the ability to team up with each other to build a high quality of life for our county residents, communities, and businesses. In addition to being an organization with a strong focus on work-life balance, building a culture of flexibility, learning, and belonging the County offers many benefits. Employees of Bernalillo County enjoy many thoughtful rewards such as, but not limited to generous leave accruals; career development opportunities; remote & flex-work options as appropriate; longevity pay; education assistance program; health benefits; lucrative retirement; and so much more.


The Public Relations Coordinator/Public Information Coordinator works with department(s) to develop specialized informational programs for the public. Responds to media inquiries and coordinates press conferences and other special events. Directs, writes, and distributes press releases, brochures, and information packets related to specific needs. Oversees work of the department and work with media and/or other organizations in preparing and distributing public service announcements, and fact sheets.

DUTIES AND RESPONSIBILITIES

  • Directs, writes and distributes press releases, brochures, and information packets related to the specific needs of the Sheriff Department.
  • Directs and oversees the work of the department PIO & works directly with the media and/or other organizations in preparing and distributing public service announcements, fact sheets and other information about the Sheriff Department.
  • Develops public awareness programs using exhibits, photos, special public presentations, and the use of the government access cable channel.
  • Serves as consultant to the Sheriff on public information matters and procedures. Provides transparency measures, unique ongoing training, policy advisement, and communications service to the Sheriff's Department.
  • Represents the County, when assigned, for public community organizations and other groups requesting information about the Sheriff Department.
  • Schedules speaking engagements for the Sheriff or department to convey information about specific programs or events.
  • Schedules, directs, and oversees press conferences, radio and television interviews as needed.
  • Develops audio/visual aids as needed for use with the public or for special presentations.


*The above information is intended to outline the general nature and scope of the duties required for this position. It is not an exhaustive list and may vary depending on specific job assignments and responsibilities.


MINIMUM QUALIFICATIONS

  • Bachelor's degree in journalism, Communications, Public Relations, or a related field.
  • Eight (8) years of related work experience in public information.


*Any equivalent combination of related education and/or experience may be considered for the above requirements.


SUPPLEMENTAL INFORMATION
SCREENING AND COMPLIANCE
The offer of this Bernalillo County position requires compliance with the following:

  • Successful completion of a post-offer employment medical examination.
  • Adherence to all County safety guidelines.
  • Complete all FEMA training(s) assigned to this position.
  • Possession of a valid New Mexico driver's license by the date of hire and maintenance of a valid license while employed in this position.
  • Complete required supervisor training, if applicable.


WORKING CONDITIONS

  • Essential duties are performed primarily indoors (90%) and occasionally outdoors (10%).
  • Indoor duties are performed in a temperature-controlled environment. Worker is exposed to natural weather conditions while performing outdoor duties.
  • Indoor duties are performed on an even surface, which may be carpeted or tile. Working surface is typically dry.


EQUIPMENT, TOOLS, AND MATERIALS

  • Phone, computer, copier are used in performance of essential job duties.
  • Various forms of paperwork are handled in performance of essential job duties.

What Bernalillo County employees say

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