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Public Relations Jobs in Decatur, AL (NOW HIRING)

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Public Relations information

See Decatur, AL salary details

$32.3K

$78.4K

$125.6K

How much do public relations jobs pay per year?

As of Aug 28, 2026, the average yearly pay for public relations in Decatur, AL is $78,395.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,900.00 and $91,400.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Decatur, AL?

The most popular types of Public Relations jobs in Decatur, AL are:

What job categories do people searching Public Relations jobs in Decatur, AL look for?

The top searched job categories for Public Relations jobs in Decatur, AL are:

What cities near Decatur, AL are hiring for Public Relations jobs?

Cities near Decatur, AL with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Decatur, AL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $78,395 per year, or $37.7 per hour.

Public Relations Specialist- Senior (contingent 034)

Huntsville, AL • On-site

MSSI
Recruiting and Staffing Services • 201 - 500 employees
Learn more about MSSIexternal

Full-time

Re-posted 11 days ago

Job description

Title: Public Affairs Specialist - Senior (contingent 034)
Multiple Locations: APG, MD
Responsibilities:
  • Provide public affairs and digital media support services to enhance and implement communications strategies in alignment with CPE IEW&S's mission, objectives, and goals.
  • Support implementation of the organization's public affairs programs, policies, events, and activities to include correspondence, messaging, and campaigns that span the different levels of Project and Product Management.
  • Develop and implement a comprehensive social media strategy, across multiple platforms, including content calendars, platform management, analytics tracking, and performance optimization using industry-standard tools.
  • Provide multimedia support, including photography and basic graphic design to support public affairs campaigns, leadership messaging, and event documentation.
  • Create, manage, and publish engaging content - in various formats - across digital platforms (e.g., websites, social media, newsletters) ensuring consistent branding, messaging, and alignment with command priorities.
  • Foster and maintain relationships with social media managers across the DoD, monitor partnering platforms to cross pollenate messages.
  • Monitor community activities and coordinating participation in events and public forums.
  • Prepare recurring reports and assessments on social media performance and return on investment to inform leadership decision-making and guide future efforts.
  • Development of relevant content in specialized areas of public affairs activities such as, DoD publications, press, radio, and TV relations, tradeshow relations and community relations.

Responsibilities include:
  • Demonstrates an understanding of federal government public relations/affairs.
  • Establishes and maintains relationships with key personnel, communications staff, as well as organizational stakeholders across all functional areas to ensure effective communications and change readiness capabilities.
  • Collaborates with clients to develop successful complex communications strategies and tailored and integrated communications plans with associated metrics and analysis, including the execution of those plans.
  • Plans, prepares and disseminates publicity concerning the client's organization through newspapers, periodicals, and audio and visual communications media, including the Internet.
  • Responsible for curating relevant content to reach target audiences; managing published content; monitoring, listening and responding to users to cultivate an informed public; developing and expanding community outreach efforts.
  • Responsible for informing the public about how organization activities will impact the community and coordinating and managing an organization's response to negative events as they occur.
  • Responsible for designing, creating and managing outreach campaigns; and reporting metrics and return on investment.
  • Recommending, executing, and maintaining all communication strategies, plans, and message management processes.
  • Performs assignments in specialized areas of public relations activities such as press, radio, and TV relations, tradeshow public relations and community relations.
  • Communication measurement results and recommending adjustments to strategic plans and execute accordingly.
  • Possesses excellent communication skills and is familiar with traditional media marketing as well as online/internet marketing.
  • May provide overall guidance and shaping with regard to managing and implementing and editorial calendar.
  • Familiarity with technical aspects of various communications mediums including but not limited to social and digital media platforms.
  • Adhere to the company's AS9100 and QMS policies, procedures and guidelines.
  • Will perform other duties as assigned.

Education/Experience:
  • Bachelors Degree
  • A minimum of ten (10) years' experience in public affairs/public relations or a related filed is required.
  • Substitution: Minimum of eight (8) years relevant military service can be utilized as related experience.
  • Desired: DINFOS accreditation, or similar, desired but not required; Published articles may be requested to demonstrate experience
  • Desired: Demonstrated experience in DoD, Army, Intel Community or related federal sectors desired.
  • Secret security clearance is required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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