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Public Relations Jobs in Wisconsin (NOW HIRING)

International PR Internship Employer or Company: CODAworx Location: 121 S. Pinckney St. STE 220 Madison, WI 53703 Start and End Date: Spring semester, 2014 Application Deadline: 12/31/2013 Job Type ...

International PR Internship Employer or Company: CODAworx Location: 121 S. Pinckney St. STE 220 Madison, WI 53703 Start and End Date: Spring semester, 2014 Application Deadline: 12/31/2013 Job Type ...

WI · On-site

$70 - $90/hr

Communications, Marketing & PR Manager (M/F) Who We Are Founded in 2007 by and for the photovoltaic (solar) industry, PV CYCLE today offers compliance and operational services for a broad range of ...

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Public Relations information

See Wisconsin salary details

$34.8K

$84.4K

$135.3K

How much do public relations jobs pay per year?

As of Aug 30, 2026, the average yearly pay for public relations in Wisconsin is $84,408.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $98,400.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.

What are the most commonly searched types of Public Relations jobs in Wisconsin?

The most popular types of Public Relations jobs in Wisconsin are:

What are popular job titles related to Public Relations jobs in Wisconsin?

For Public Relations jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Public Relations jobs in Wisconsin look for?

The top searched job categories for Public Relations jobs in Wisconsin are:

What cities in Wisconsin are hiring for Public Relations jobs?

Cities in Wisconsin with the most Public Relations job openings:

Infographic showing various Public Relations job openings in Wisconsin as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% In-person job distribution, with an average salary of $84,408 per year, or $40.6 per hour.

Public Relations Associate

West Allis, WI • On-site

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

Job Summary

We are seeking an enthusiastic and people-oriented Public Relations Associate to support customer outreach, promotional activities, brand representation, and sales initiatives. This role is ideal for individuals who enjoy meeting people, communicating product and service information, building relationships, and contributing to business growth.

Responsibilities
  • Represent the company professionally during promotional events and community activities.
  • Engage with prospective customers and provide information about products and services.
  • Present products and services in a clear, friendly, and engaging manner.
  • Identify customer needs and recommend appropriate solutions.
  • Support promotional initiatives designed to increase customer interest and sales.
  • Build and maintain positive relationships with customers and community members.
  • Generate leads through customer interactions and outreach activities.
  • Follow up with prospective customers to develop sales opportunities.
  • Distribute promotional materials and assist with brand presentations.
  • Participate in ongoing sales training and professional development.
Qualifications
  • High school diploma or equivalent required.
  • Strong verbal and written communication skills.
  • Confident, outgoing, and professional personality.
  • Comfortable interacting with customers and community members.
  • Goal-oriented and motivated to achieve results.
  • Strong relationship-building and persuasion abilities.
  • Excellent organizational and multitasking skills.
  • Reliable, adaptable, and self-motivated.
  • Previous experience in sales, customer service, marketing, public relations, retail, hospitality, promotions, or events is a plus but not required.