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Public Relations Strategist Jobs (NOW HIRING)

Swatch Group

PR Manager

Miami, FL · On-site

Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives. * Identify new opportunities to increase media engagement, brand ...

Planit Advertising, Inc.

Director, PR

Baltimore, MD · On-site

Job Type Full-time Description SUMMARY The PR Director leads integrated public relations strategy and execution across Planit's B2B client roster, ensuring campaigns directly support long-term ...

Planit Inc.

The PR Director leads integrated public relations strategy and execution across Planit's B2B client roster, ensuring campaigns directly support long-term business goals and industry authority. As a ...

New

Planit Inc.

Director, PR

Baltimore, MD · On-site

The PR Director leads integrated public relations strategy and execution across Planit's B2B client roster, ensuring campaigns directly support long-term business goals and industry authority. As a ...

The SWATCH Group

PR Manager

Miami, FL · On-site

S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S ...

SeneGence

Public Relations Manager

Sapulpa, OK · On-site

This role bridges the gap between high-level brand strategy and tactical execution, overseeing corporate PR efforts, media relations, and strategic partnerships. The PR Manager serves as a key ...

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How much do public relations strategist jobs pay per year?

As of Sep 12, 2026, the average yearly pay for public relations strategist in the United States is $118,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a public relations strategist?

To thrive as a Public Relations Strategist, you need strong written and verbal communication skills, a solid understanding of media relations, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is important. Creativity, adaptability, and relationship-building are standout soft skills for this role. These skills and qualities are crucial for crafting compelling narratives, managing brand reputation, and building effective communication strategies.

How does a public relations strategist typically collaborate with marketing and social media teams?

A Public Relations Strategist often works closely with marketing and social media teams to ensure consistent messaging and alignment of communication goals. This collaboration involves joint planning of campaigns, sharing content calendars, and brainstorming strategies to maximize audience engagement across platforms. Regular meetings and open communication channels are key to integrating PR initiatives with broader marketing efforts, ensuring that all public-facing messages support the organization's brand and objectives.

Is public relations strategist a high paying career?

Public relations strategists often earn competitive salaries, with median annual pay around $62,000, and top earners exceeding $120,000. Salary levels depend on experience, location, industry, and the size of the organization, with advanced skills in communication, media relations, and strategic planning influencing compensation.

What does a public relations strategist do?

A public relations strategist develops and implements communication plans to shape public perception of an organization or individual. They manage media relations, craft press releases, monitor public opinion, and use tools like social media to promote positive image and handle crises. Strong communication skills and strategic thinking are essential in this role.
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Infographic showing various Public Relations Strategist job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $118,841 per year, or $57.1 per hour.

PR Manager

Miami, FL • On-site

Swatch Group
See more jobs at Swatch Groupexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Key responsibilities

  • Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.

  • Manage the external PR agency, ensuring initiatives align with objectives and evaluating performance against KPIs and media coverage.

  • Plan and execute small-scale and large-scale brand events, including managing logistics, budgets, and post-event reporting.

Job description

The Company
Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.
Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.
Job Description
As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence.
The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations. In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.
Duties & Responsibilities
Public Relations & Brand Communications
  • Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.
  • Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs, media coverage, and awareness goals.
  • Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy.
  • Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives.
  • Identify new opportunities to increase media engagement, brand relevance, and earned visibility.
  • Develop press releases, media kits, presentations, executive talking points, and other communications materials.
  • Lead PR initiatives from concept through execution.
  • Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners.
  • Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities.
  • Identify and execute influencer and brand ambassador opportunities in partnership with the agency.
  • Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI.
  • Manage the annual PR budget, including planning, forecasting, invoicing, and performance tracking.
Events
  • Plan and execute approximately 5-8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements.
  • Manage all aspects of small-scale events, including venues, budgets, logistics, guest management, production, travel, and post-event reporting.
  • Lead 2-3 large-scale brand events annually in partnership with an external agency, serving as the primary internal project lead.
  • Ensure agency-managed events align with brand objectives, timelines, budgets, and execution standards.
  • Manage event planning timelines, approvals, logistics, run-of-show development, and on-site execution.
  • Prepare pre- and post-event analyses, including attendance, media impact, and ROI.
  • Collaborate with retail partners, media, influencers, and key stakeholders to maximize event visibility and business impact.
  • Manage event budgets, reconciliation, invoicing, and SAP processes.
Additional Responsibilities
  • Develop weekly, monthly, quarterly, and annual PR and media activity reports.
  • Collaborate with internal teams on new ideas, campaigns, and opportunities.
  • Maintain relationships with media, influencers, industry leaders, and strategic partners.
  • Create presentations, reports, and communications materials for internal and external audiences.
  • Domestic and international travel required.
  • Perform other duties as assigned by Management.

Education & Experience Requirement
  • Must have 5+ years of progressive public relations and brand communications experience.
  • Must have in-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand.
  • Experience leading PR efforts from the brand/client side is required.
  • Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
  • Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
  • Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
  • Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
  • Experience planning and managing brand events, product launches, media events, and VIP activations.
  • Strong media contacts and a demonstrated record of securing national and top-tier media placements.
  • Ability to build and maintain relationships with media, influencers, and industry partners.
  • Must thrive in a fast-paced environment and effectively manage multiple priorities and deadlines.
  • Able to work weekends as needed; travel up to 35%.

Physical Requirements:
This is primarily a sedentary office position which requires the Public Relations & Events Manager to have the ability to move about the office occasionally, operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.
Additional Skill Requirements:
  • Strong strategic thinking and communications planning skills.
  • Experienced in agency management and performance evaluation.
  • Proven ability to increase brand visibility through earned media and relationship-building.
  • Savvy in social media and influencer engagement.
  • Able to identify, cultivate, and manage relationships with media, bloggers, influencers, and brand advocates.
  • Must be a confident communicator and presenter.
  • Ability to work in high-pressure environments while managing multiple priorities.
  • Must be self-motivated, adaptable, and capable of working independently.
  • Strong organizational, project management, budget management, and problem-solving skills.
  • Ability to execute events with exceptional attention to detail.
  • Understand and follow posted work rules and procedures.
  • Accept constructive feedback.
  • Must be a team player.

This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Public Relations Manager. Duties, responsibilities and activities may change at any time with or without notice.
Benefits
The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
  • Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
  • Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
  • Company paid life insurance and Long Term Disability
  • 18 days of PTO per year, 1 Month PTO after 5 years
  • Special bucket of sick time per year extended paid time for medical, parental and military leave
  • Holiday pay
  • Voluntary FSA, STD, Accident/Hospital Indemnity insurance
  • Employee product discount

For more information please see https://transparency-in-coverage.uhc.com/
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