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Public Relations Project Manager Jobs in Michigan

Rock Connections

Public Relations Associate

Detroit, MI · On-site

$57K - $121K/yr

Plan and manage press tours, conferences, events, and award submissions * Monitor media coverage and analyze PR metrics and outcomes to measure campaign effectiveness and inform strategy * Coordinate ...

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Public Relations Project Manager information

What does a Public Relations Project Manager do?

A Public Relations Project Manager oversees the planning, execution, and evaluation of PR campaigns and projects for organizations or clients. They coordinate with teams to develop communication strategies, manage media relations, and ensure that project goals and deadlines are met. Their responsibilities often include budgeting, scheduling, and measuring the effectiveness of PR initiatives to maintain a positive public image. They also act as a liaison between clients, media, and internal teams to ensure consistent messaging and smooth project delivery.

How does a Public Relations Project Manager typically collaborate with other teams within an organization?

A Public Relations Project Manager works closely with marketing, communications, and executive teams to ensure PR campaigns align with broader organizational goals. They often coordinate with creative teams for content development, legal teams for compliance, and product teams for accurate messaging. Effective collaboration involves regular meetings, clear communication of project timelines, and cross-departmental feedback to ensure successful campaign execution. This collaborative approach helps maintain consistent brand messaging and maximizes campaign impact.

What are the key skills and qualifications needed to thrive as a Public Relations Project Manager, and why are they important?

To thrive as a Public Relations Project Manager, you need expertise in media relations, campaign planning, and project management, typically supported by a degree in communications, public relations, or a related field. Familiarity with tools such as media monitoring platforms (e.g., Cision), project management software (e.g., Asana or Trello), and analytics systems is highly valuable. Strong soft skills include leadership, creativity, problem-solving, and the ability to communicate persuasively with diverse stakeholders. These competencies are critical for effectively coordinating PR campaigns, maintaining a positive public image, and achieving organizational goals.

What is the difference between Public Relations Project Manager vs Public Relations Specialist?

AspectPublic Relations Project ManagerPublic Relations Specialist
CredentialsBachelor's degree in PR, Communications, or related field; often some project management certificationBachelor's degree in PR, Communications, or related field
Work EnvironmentOversees multiple campaigns, manages teams, coordinates with clientsExecutes PR campaigns, writes press releases, manages media contacts
Employer & Industry UsageUsed in agencies, corporations, nonprofits for managing projectsCommonly employed in similar settings for executing PR activities

The Public Relations Project Manager focuses on planning, coordinating, and overseeing PR campaigns, ensuring projects meet deadlines and budgets. In contrast, the Public Relations Specialist handles the day-to-day execution of PR activities, such as writing press releases and managing media relations. Both roles require strong communication skills, but the project manager has a broader oversight responsibility, often working with teams and clients to deliver successful campaigns.

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Public Relations Project Manager jobs near you

Public Relations and Communications Specialist

Founders Brewing Co.

Grand Rapids, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

Job description

SUMMARY
The Communications Specialist role includes corporate communications, public relations and community relations program coordination, execution and support. This individual will work both independently and collaboratively.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Include the following. Other duties may be assigned.
Maintains high standard of quality and consistency of both voice and design in all print and digital materials.
  • Corporate Communications
    • Collaborate with Director and management team on corporate communications initiatives and programming including development of newsletter, written communications, presentations, digital and multimedia content.
    • In this function, the individual works proactively and independently to generate content and work with team members to see it through to completion.
    • Provides communications support to executives, departments and ERGs.
    • Manages special projects as assigned.
  • Public Relations
    • Collaborate with Director on public relations planning, owning media monitoring, local media outreach and list management and maintenance.
    • Liaison with external public relations agency, working as a trusted partner, ensuring that they get what they need in a timely manner, in addition to managing media lists and tracking KPIs.
    • Manages incoming media requests from local and industry journalists.
    • Drafts press releases, fact sheets, backgrounders, and other media kit materials as necessary.
    • Works closely with marketing, taproom, sales and other internal teams on campaigns and social media initiatives.
    • Manages special projects as assigned.
  • Community Relations
    • Manages organizational relationship with non-profit partners, and related community relations activities.
    • Manages community relations budget.
    • Coordinates organizational participation in charity initiatives internally and externally, including creation of relevant materials.
    • Manages special projects as assigned.
    • Attend events and represents the organization as needed.
  • Be an active participant in the Founders culture, living our principles and inspiring others to do the same.
  • Consistently identify opportunities for organizational improvement.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor’s degree in communications, public relations or a related field
  • Minimum 3 years of working in PR amp; communications at a corporation or agency
  • Alcohol / hospitality experience preferred
  • Skilled in written and verbal communication – very strong presentation development skills
  • Strong organizational and project management skills
  • Clear, effective communication skills
  • Strong business acumen, including follow up and follow through
  • Acts professionally and with discretion
  • Proficient in Microsoft Office Suite amp; comfortable using Canva / with light graphic design
  • Creative, decisive, collaborative, proactive and responsive – able to work independently and take responsibility for decisions and outcomes
  • Team player with, positive, can-do attitude
  • Ability to thrive in a fast-paced environment with minimal supervision
  • Consistently achieves desired outcomes on time and with minimal errors
  • Spanish language skills are an asset, but not required
Compensation amp; Benefits:
  • Competitive Salary Range
  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employees

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