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Public Relations Assistant Jobs in Springfield, VA

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Public Relations Assistant information

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$14

$22

$32

How much do public relations assistant jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for public relations assistant in Springfield, VA is $22.54, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $26.88 per hour, depending on experience, location, and employer.

What does a public relations assistant do?

Public relations (PR) assistants are support or administrative positions at a public relations firm or within a PR team. In this role, you research relevant trends and data for your company's current public relations campaign, help create and select marketing materials, develop and maintain relationships with clients, and work to find new potential clients. You may also be responsible for keeping accurate correspondence records and monitoring social media accounts for the duration of the project. Many companies consider this an entry-level position; they typically have the public relations assistants train alongside PR specialists and managers to gain all the skills necessary to move up to higher-level roles.

What are the key skills and qualifications needed to thrive as a public relations assistant, and why are they important?

To thrive as a Public Relations Assistant, you need strong written and verbal communication skills, organizational abilities, and a relevant degree such as in communications, marketing, or public relations. Familiarity with media monitoring tools, social media platforms, and public relations management software is often required. Outstanding interpersonal skills, attention to detail, and the ability to work well under pressure make someone stand out in this position. These skills and qualities are crucial for effectively supporting PR campaigns, managing media relations, and ensuring a positive public image for clients or organizations.

What are some typical challenges public relations assistants may face when juggling multiple projects, and how can they manage competing deadlines effectively?

Public Relations Assistants often work on several campaigns or events simultaneously, which can make prioritizing tasks and meeting deadlines challenging. To manage this, it's important to maintain clear communication with supervisors and team members, utilize project management tools, and regularly update to-do lists. Setting realistic goals, breaking projects into manageable steps, and proactively seeking clarification on urgent tasks can help ensure nothing falls through the cracks. Developing strong organizational skills and flexibility will help you thrive in this fast-paced environment.

What is the difference between Public Relations Assistant vs Public Relations Coordinator?

AspectPublic Relations AssistantPublic Relations Coordinator
Required CredentialsAssociate's degree or relevant experienceBachelor's degree in communications, marketing, or related field
Work EnvironmentEntry-level, supporting PR team, administrative tasksMid-level, managing media relations, campaigns
Employer & Industry UsageCommon in PR agencies, corporate PR departmentsUsed in similar settings, often with more responsibilities
Search & Comparison IntentOften searched by those starting in PR rolesCompared for career advancement or role differentiation

The Public Relations Assistant typically handles entry-level tasks supporting PR campaigns, requiring less experience. The Public Relations Coordinator has more responsibilities, managing media relations and campaigns, often with a bachelor's degree. Both roles are common in PR agencies and corporate environments, but the Coordinator position usually involves greater independence and strategic planning.

Can I work in public relations assistant without a degree?

While a degree in communications, marketing, or a related field is often preferred for a public relations assistant role, some employers may consider candidates with relevant experience, strong communication skills, and a good understanding of media tools. Certification in public relations or related areas can also enhance prospects, but formal education requirements vary by employer.

Is public relations assistant a good paying job?

Public relations assistants typically earn a starting salary that is below average for entry-level roles but can increase with experience and additional skills such as media relations and communication. Salaries vary by location, employer, and industry, with some positions offering opportunities for advancement and higher pay over time.
More about Public Relations Assistant jobs

What are the most commonly searched types of Public Relations jobs in Springfield, VA?

The most popular types of Public Relations jobs in Springfield, VA are:

What job categories do people searching Public Relations Assistant jobs in Springfield, VA look for?

The top searched job categories for Public Relations Assistant jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Public Relations Assistant jobs?

Cities near Springfield, VA with the most Public Relations Assistant job openings:

Public Relations Assistant jobs near you
Infographic showing various Public Relations Assistant job openings in Springfield, VA as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 15% Part Time, 2% Temporary, and 5% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $46,883 per year, or $22.5 per hour.

Public Relations - Account Executive

Pinkston

Falls Church, VA • On-site

$60K - $67K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 5 days ago

Job description

Account Executives at Pinkston regularly interact with members of the press and clients, coordinating interviews and facilitating meetings in addition to building a track record of media placements. Primary responsibilities include securing media coverage and developing written materials for clients. Account Executives remain updated on current events and news as they create unique opportunities for their clients within the news cycle.
Additional Details
  • Status: Exempt Salaried
  • Work Location: Falls Church, Virginia
  • Travel: 0-5%
  • Salary Range: $60k - $67k

Role Responsibilities (Pitching/writing, media intel, client relations)
  • Pitch stories to media contacts by email, social media and phone
  • Coordinate with team to draft and edit written materials, including press releases and strategic communication plans
  • Absorb and build a credible understanding of media outlets and audiences
  • Identify creative placement opportunities for media coverage and communicate to clients
  • Establish and develop working relationships with media contacts
  • Identify relevant topics for clients within the news cycle
  • Assist with the onboarding and development of entry level and new team members

Requirements
Skills & Qualifications
Required
  • Undergraduate degree or relevant experience in public relations, communications, journalism or a related field
  • 1-2 years of relevant communications and/or public relations experience
  • Possesses strong research, interpersonal, writing and editing skills
  • Adapts to change, meets deadlines and is able to prioritize client deliverables
  • Alignment with Pinkston's guiding principles

Preferred
  • Public speaking experience

Culture
  • Possesses a sense of persistency in all tasks; seeks to push through challenges and ensure excellence in deliverables
  • Commitment to excellence and drive to exceed expectations
  • Seeks to see broader story of client work and understand how individual work contributes to a greater narrative
  • Possesses a collaborative spirit, values teamwork and has strong ability to give and receive feedback and instruction
  • Awareness of how actions impact internal organization and external stakeholders

Who We Are
Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations. As an outcome-driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real-world impact.
Benefits
Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee's retirement annually regardless of employee participation.
At Pinkston, we believe great things happen when people come together and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work from home 30% of the time. Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid "volunteer time off" to encourage employees to invest time in a 501C non-profit of their choice.
Equal Opportunity Employer
Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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