ZipRecruiter

Log In

1

Proof Media Mix Jobs (NOW HIRING)

Vendo

Amazon Ads Specialist

Los Angeles, CA · On-site

Collaborate on media mix and budget allocation across Amazon tactics (e.g., Sponsored Ads vs. DSP) to support brand and performance goals. // WHAT YOU BRING // * Proof you can WIN with digital media ...

Vendo

Amazon Ads Specialist

Los Angeles, CA · On-site

Collaborate on media mix and budget allocation across Amazon tactics (e.g., Sponsored Ads vs. DSP) to support brand and performance goals. // WHAT YOU BRING // * Proof you can WIN with digital media ...

next page

Showing results 1-20

All JobsProof Media Mix Jobs

Proof Media Mix information

See salary details

$44

$49

$53

How much do proof media mix jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for proof media mix in the United States is $49.52, according to ZipRecruiter salary data. Most workers in this role earn between $47.36 and $51.68 per hour, depending on experience, location, and employer.

What is the difference between Proof Media Mix vs Media Planner?

AspectProof Media MixMedia Planner
CredentialsMarketing or advertising certifications, familiarity with media channelsMarketing or advertising degrees, media planning certifications
Work EnvironmentAdvertising agencies, marketing departments, media companiesAdvertising agencies, media buying firms, marketing teams
Industry UsageUsed to develop media strategies and allocate budgetsFocuses on selecting media channels and scheduling campaigns

Proof Media Mix involves analyzing and balancing various media channels to optimize marketing campaigns, while a Media Planner focuses on selecting specific media outlets and scheduling advertisements. Both roles require marketing knowledge and often overlap, but Proof Media Mix emphasizes strategic budget allocation across channels, whereas Media Planners concentrate on tactical media placement.

What is a Proof Media Mix?

A Proof Media Mix refers to the combination of different marketing and advertising channels (such as print, digital, social media, and broadcast) that are tested and analyzed to determine which mix is most effective for achieving a brand's objectives. The goal is to 'prove' which media channels drive the best results, often using data-driven approaches and attribution models. This helps businesses allocate their marketing budgets more efficiently and optimize their campaigns for maximum impact.

How does a Proof Media Mix specialist typically collaborate with marketing and analytics teams to optimize campaign performance?

A Proof Media Mix specialist works closely with both marketing and analytics teams to analyze data from multiple channels and ensure campaigns are effectively reaching their target audiences. This often involves regular meetings to review campaign results, sharing insights on media performance, and recommending adjustments to the mix of platforms or messaging. By leveraging analytical tools and cross-functional communication, the specialist helps maximize ROI and ensures that strategies are data-driven. This collaborative environment provides opportunities to learn from peers in different disciplines and to develop expertise in both marketing strategy and data analysis.

What are the key skills and qualifications needed to thrive as a Media Mix Analyst, and why are they important?

To thrive as a Media Mix Analyst, you need strong analytical skills, a solid foundation in statistics, and experience with marketing or business analytics, often supported by a relevant degree. Familiarity with media mix modeling tools, data visualization software like Tableau, and analytics platforms such as Google Analytics is typically required. Excellent communication, problem-solving, and project management skills help analysts translate complex data into actionable insights for stakeholders. These skills are essential to optimize marketing investments and drive data-driven decision-making for business growth.
Infographic showing various Proof Media Mix job openings in the United States as of June 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 80% In-person, 2% Hybrid, and 18% Remote job distribution, with an average salary of $102,999 per year, or $49.5 per hour.
Director, Media Strategy Champs

Director, Media Strategy Champs

Foot Locker

Saint Petersburg, FL • On-site

$150K - $170K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Foot Locker rating

6.3

Company rating: 6.3 out of 10

Based on 204 frontline employees who took The Breakroom Quiz

43rd of 102 rated fashion retailers

Job description

Overview
As the Director, Media Strategy , you will lead the development and execution of full-funnel, data-driven media strategies across the Champs banner. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across these banners in North America.
Responsibilities
Responsibilities Global Media Strategy & Execution
  • Lead the development and implementation of integrated media strategies for Champs.
  • Own the media budget for Champs, ensuring optimal allocation and ROI across the entire funnel.
  • Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
  • Translate business and marketing goals into actionable media briefs and performance-driven campaigns.

Audience & Data-Driven Planning
  • Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
  • Partner with the digital teams to track KPIs, triangulate performance, and refine strategies in real time.
  • Champion an audience-first approach to planning, activation, and measurement.

Cross-Functional & Agency Leadership
  • Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
  • Manage media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
  • Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.

Innovation & Future Readiness
  • Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
  • Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
  • Lead media transformation initiatives that enhance agility, efficiency, and impact.
  • Uncover and unlock incremental business value through media partnerships

Team Leadership & Influence
  • Lead and mentor a high-performing media team, fostering a culture of collaboration, creativity, and accountability.
  • Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
  • Present media performance and strategic recommendations to executive stakeholders with clarity and influence.

Qualifications
What You'll Bring Qualifications
  • 10+ years of experience in global media strategy, planning, and investment-ideally in retail or high-growth consumer categories.
  • Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
  • Proven success leading full-funnel media campaigns across multiple banners/brands.
  • Deep knowledge of traditional, digital, and emerging media platforms.
  • Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
  • Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
  • Exceptional leadership, communication, and stakeholder management skills.
  • A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.
Benefits
The annual base salary range is $150,000-$170,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture

Employee Resource Groups

What Foot Locker employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply