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Programmatic Trader Jobs in Boston, MA (NOW HIRING)

Intentsify LLC

Campaign Manager - Display

Westwood, MA · On-site

The Trade Desk, Display & Video 360, Beeswax, Monday.com and Salesforce · Partner closely with ... Programmatic Advertising Expertise : In-depth knowledge of programmatic advertising and industry ...

Marketbridge

Director, Media Strategy

Boston, MA · On-site

Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels. * Provide strategic direction throughout ...

MarketBridge

Director, Media Strategy

Boston, MA · On-site +1

Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels * Provide strategic direction throughout ...

MarketBridge

Director, Media Strategy

Boston, MA · Remote

Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels * Provide strategic direction throughout ...

Draper

Systems Analysis Engineer

Cambridge, MA · On-site

Demonstrated ability to support trade studies, sensitivity analyses, and what-if assessments to inform technical and programmatic decisions. * Experience communicating technical findings through ...

Magnite

Senior Technical Operations Manager, DV+

Boston, MA · On-site +1

$100K - $110K/yr

Strong technical knowledge of the programmatic ecosystem * Strong proficiency in SQL and Excel for ... Having access to the Company's Confidential Information or trade secrets including data related to ...

Tecolote Research

Cost Anayst (Mid - Senior)

Bedford, MA · On-site

$87K - $111K/yr

... and trade studies. * Experience preparing cost estimates and budgets for major Department of ... Must have the ability to gather and analyze technical, programmatic, schedule, labor and cost data ...

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Programmatic Trader information

See Boston, MA salary details

$42.9K

$105.1K

$292.8K

How much do programmatic trader jobs pay per year?

As of Sep 13, 2026, the average yearly pay for programmatic trader in Boston, MA is $105,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,400.00 and $114,600.00 per year, depending on experience, location, and employer.

What is a programmatic trader?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.

What does a programmatic trader do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What are the key skills and qualifications needed to thrive as a programmatic trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What are some common challenges faced by programmatic traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

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For Programmatic Trader jobs in Boston, MA, the most frequently searched job titles are:

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Programmatic Trader jobs near you
Infographic showing various Programmatic Trader job openings in Boston, MA as of September 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $105,130 per year, or $50.5 per hour.

Campaign Manager - Display

Westwood, MA • On-site

Intentsify LLC
Software Development • 11 - 50 employees
Learn more about Intentsify LLCexternal

Full-time

Posted 15 days ago

Key responsibilities

  • Set up programmatic campaigns, aligning with client expectations and KPIs

  • Owns all facets of campaign execution including operational support, creative review, delivery and pacing, performance reporting, and overall campaign management

  • Create and deliver regular reports for each customer to demonstrate the value they are receiving from Intentsify

Job description

Description:

WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. 

HOW WE DO IT - Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively.

WHY WE DO IT - To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue. 

https://intentsify.io/

About the job:

Intentsify is looking for a skilled Display Campaign Manager to support our expanding customer base. This pivotal role owns end-to-end campaign success from implementation to optimization, and ensuring delivery in full. The ideal candidate will possess a deep understanding of programmatic landscape, demonstrates proficiency in the technical side of ad trafficking, and exhibits confidence in direct customer interactions.

Responsibilities:

· Set up programmatic campaigns, aligning with client expectations and KPIs

· Understand, gather, organize client deliverables for successful and timely campaign setup 

· Use multiple platforms including but not limited to: The Trade Desk, Display & Video 360, Beeswax, Monday.com and Salesforce

· Partner closely with Sales & Customer Success to ensure success with campaign executions from post-sale and launch through campaign completion

· Owns all facets of campaign execution including operational support, creative review, delivery and pacing, performance reporting, and overall campaign management 

· Leverage proprietary analytics platforms to provide insights and recommend optimizations 

· Create and deliver regular reports for each customer to demonstrate the value they are  receiving from Intentsify

· Reconciliations, and 3rd-party billing / discrep management 

· Advocate for your campaigns internally and externally for success

· Adhoc projects, responsibilities as needed by the business requirements

· Bring a positive, collaborative, team-oriented attitude to the team and your customers


Requirements:

 Qualifications:

  • Experience: 3+ years of relevant campaign management experience.
  • Programmatic Advertising Expertise: In-depth knowledge of programmatic advertising and industry best practices.
  • Data Analysis Skills: Proficiency in working with  large data sets to analyze campaign performance and apply findings to      optimize campaigns.
  • Client Management: Experience working closely with clients to ensure campaigns meet and exceed customer KPI expectations.
  • Organizational Skills: Exceptional organizational abilities and the capacity to manage multiple projects simultaneously.
  • Communication Skills: Excellent oral and written communication skills across all levels of management.
  • Detail-Oriented: Demonstrated ability to manage details meticulously, work efficiently, and adjust priorities as necessary.
  • Proactive Attitude: A self-starter mindset with a drive to help achieve company goals.

Apply