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Programmatic Trader Jobs in Utah (NOW HIRING)

Analyze complex data sets to identify relationships between costs and key technical, programmatic ... Conduct trade studies and provide analytical and subject-matter expertise during proposal ...

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Programmatic Trader information

See Utah salary details

$36K

$88.1K

$245.3K

How much do programmatic trader jobs pay per year?

As of Sep 13, 2026, the average yearly pay for programmatic trader in Utah is $88,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,400.00 and $96,000.00 per year, depending on experience, location, and employer.

What is a programmatic trader?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.

What does a programmatic trader do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What are the key skills and qualifications needed to thrive as a programmatic trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What are some common challenges faced by programmatic traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

What job categories do people searching Programmatic Trader jobs in Utah look for?

The top searched job categories for Programmatic Trader jobs in Utah are:

Infographic showing various Programmatic Trader job openings in Utah as of September 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $88,100 per year, or $42.4 per hour.

Growth Marketing Lead, Programmatic & Video

Salt Lake City, UT • On-site

$148K - $185K/yr

Full-time

Posted 9 days ago


Job description

Marketing at Brex

The Marketing team tells the Brex story - turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

What you'll do

Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.

You'll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You'll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation.

This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex's paid media strategy.

Where you'll work

This role will be based in our Salt Lake City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.

Responsibilities

  • Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
  • Evolve Brex's media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
  • Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
  • Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
  • Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
  • Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
  • Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.

Requirements

  • 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
  • Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
  • Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
  • Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
  • Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
  • Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
  • Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
  • Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
  • Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.

Bonus Points

  • Experience in fin-tech marketing or marketing to finance professionals.
  • Familiarity with product-led growth or hybrid demand models.
  • Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.

Compensation

The expected salary range for this role is $148,000 - $185,000. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Brex LLC is a wholly owned subsidiary of Capital One, N.A.