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Programmatic Manager Jobs in Indianapolis, IN (NOW HIRING)

Hickory Recovery

Case Manager

Indianapolis, IN · On-site

... all programmatic implementation. Case managers will also coordinate aftercare plans such as MAT service appointments, mental health continuums, primary physician appointments, relapse prevention ...

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Programmatic Manager information

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$112.8K

How much do programmatic manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for programmatic manager in Indianapolis, IN is $99,960.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,000.00 and $111,400.00 per year, depending on experience, location, and employer.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.
What are the most commonly searched types of Programmatic jobs in Indianapolis, IN? The most popular types of Programmatic jobs in Indianapolis, IN are:
What are popular job titles related to Programmatic Manager jobs in Indianapolis, IN? For Programmatic Manager jobs in Indianapolis, IN, the most frequently searched job titles are:
What job categories do people searching Programmatic Manager jobs in Indianapolis, IN look for? The top searched job categories for Programmatic Manager jobs in Indianapolis, IN are:
Programmatic Manager jobs near you
Infographic showing various Programmatic Manager job openings in Indianapolis, IN as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $99,960 per year, or $48.1 per hour.

Director, Programmatic Revenue

Prime Outlets

Indianapolis, IN • On-site

Full-time

Re-posted 2 days ago

Job description

Job Location:

Corporate Indianapolis

PRIMARY PURPOSE

The Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company's SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20-30% yearoveryear increases through disciplined execution and ongoing optimization.

PRINCIPAL RESPONSIBILITIES

  • Demand Strategy & Partnerships

    • Build relationships with programmatic buyers (agency trading desks, DSP teams, brand trading groups)

    • Create go-to-market campaigns targeting agencies/brands that aren't currently buying direct

    • Partner with SSPs on co-marketing, buyer enablement, case studies

  • Pricing & Inventory Management

    • Work with your ad ops team to determine what inventory flows programmatically (reserve-based, priority, standard)

    • Set floor prices and price schedules that maximize revenue without undercutting direct

    • Run elasticity tests and pricing optimization

  • Buyer Experience & Enablement

    • Create self-service tools, documentation, and support for programmatic buyers

    • Build audience/location-based packages that appeal to programmatic buyers

    • Track and close gaps in buyer experience (Is creative optimization fast? Are reports clear? Is support responsive?)

  • Analytics & Revenue Optimization

    • Monitor fill rates, CPMs, buyer diversity by SSP

    • Identify which inventory/dayparts/audiences are under monetized

    • Report on programmatic revenue growth and ROI

MINIMUM QUALIFICATIONS

  • 5+ years in programmatic (agency trading desk, DSP, or SSP demand development role)

  • Understands buyer behavior and incentives

  • Experience growing programmatic revenue above market growth rates with premium inventory

  • Exceptional analytical skills (pricing, forecasting, deal modeling)

  • Strong at stakeholder management (balancing sales, ops, and buyers)

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