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Programmatic Manager Jobs in Columbus, OH (NOW HIRING)

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Programmatic Manager information

See Columbus, OH salary details

$27.3K

$98.4K

$111.1K

How much do programmatic manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for programmatic manager in Columbus, OH is $98,444.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,300.00 and $109,700.00 per year, depending on experience, location, and employer.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are popular job titles related to Programmatic Manager jobs in Columbus, OH?

For Programmatic Manager jobs in Columbus, OH, the most frequently searched job titles are:

What job categories do people searching Programmatic Manager jobs in Columbus, OH look for?

The top searched job categories for Programmatic Manager jobs in Columbus, OH are:

What cities near Columbus, OH are hiring for Programmatic Manager jobs?

Cities near Columbus, OH with the most Programmatic Manager job openings:

Programmatic Manager jobs near you
Infographic showing various Programmatic Manager job openings in Columbus, OH as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $98,444 per year, or $47.3 per hour.

Senior Marketing Manager, Demand Generation

The Hire Group

Dublin, OH • On-site

Full-time

Re-posted 24 days ago

Job description

We are looking for a Senior Marketing Manager, Demand Generation for our client in the book review and collection development subscription services.

If you are a passionate, high-energy demand generation marketing professional with an analytical mind focused on customer experience - read on. You will be responsible for leading the development and execution of campaigns that drive lead acquisition, acquire new customers, build new customer engagement, and grow revenue. You thrive in funnel analytics and speak in acronyms like MQL, SQL, personas, and conversion rates. You love the science of marketing as much as the art. You have a passion for building, implementing and measuring new systems, processes and campaigns.

Key Responsibilities:

  • Own the development of comprehensive multi-channel marketing campaigns to drive new customer acquisition in market segments.
  • Craft annual marketing plan, ancillary plans and materials that enable a cohesive cross-channel strategy. (Channels will include, but are not limited to web, paid search, display (programmatic, remarketing), social media, content marketing, events, webcasts and presentations.)
  • Accelerate growth in key geographies and partial penetration districts through account-based marketing and devise an approach with communication touch points that move the customer through the buyer funnel from awareness (approved vendor status) through to subscribing member/backlist purchaser.
  • Spearhead research to understand buyer preferences and purchasing patterns and leverage relationships in neighboring districts to create opportunities to expand into adjacent markets.
  • Produce compelling, strategic and insightful marketing content.
  • Prepare analysis of under-performing categories to discern trends, challenges and opportunities.
  • Develop agile mitigation strategies and campaign plans that leverage performance results.
  • Develop campaign budget model which includes costs, promotional media, revenue maximization and value optimization. Track and report on competitive marketing and product positioning.
  • Serve as internal expert on key trends and customer activity that impacts customer acquisition.
  • Partner with sales and marketing counterparts to share learnings and gain insights.
  • Develop training materials and provide training to staff or customers as needed.


Desired Skills and Experience

  • Minimum 3-5 years of experience in B2B demand generation or campaign marketing, email marketing or field marketing with demonstrated lead, pipeline and revenue growth
  • 3+ years of experience with Marketing Automation platforms (Act-on, Marketo, Hubspot)
  • Experience with CRM systems (Microsoft Dynamics, SFDC) and reporting analytics; ability to analyze performance results and trending, and make recommendations to optimize campaigns
  • Experience leveraging email, video, webinars, ebooks, whitepapers, blogs, social media and press as strategic channels to promote campaign programs and events
  • Excellent written skills; ability to write copy for promotional materials and other marketing collateral is preferred
  • Bachelor's degree in Marketing is preferred