Programmatic Manager Jobs in Birmingham, AL (NOW HIRING)

Our Vision: Be the best at what we do. Our Mission: Improve lives through technology.

Summary:

"Customer Inspired" isn't our slogan - it's our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers' lives. It's a challenging goal, but we have a winning team that is looking to grow.
As a Senior Programmatic Specialist, you will own the strategy, execution, optimization, and growth of C Spire's programmatic advertising initiatives across display, native, CTV/OTT, online video, audio, and digital out-of-home channels. You will personally manage campaigns, media investments, audience strategies, and performance optimization efforts while driving customer acquisition and revenue growth across both B2C and B2B audiences. This role requires a highly analytical and performance-driven marketer with deep experience managing programmatic media platforms, optimizing large-scale budgets, and translating data into measurable business outcomes.

Responsibilities:

What You Will Do

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.

Develop, launch, and optimize programmatic campaigns across native, display, CTV/OTT, online video, audio, and DOOH channels using StackAdapt and other DSP platforms.

Manage campaign architecture, audience targeting, inventory selection, bidding strategies, pacing, and budget allocation to maximize customer acquisition and return on investment.

Build and execute audience strategies leveraging first-party and third-party data, retargeting, segmentation, and lookalike modeling.

Continuously optimize campaign performance through audience refinement, inventory management, bid adjustments, creative testing, and budget reallocation.

Monitor and manage multi-million-dollar media budgets while maintaining accountability for efficiency, acquisition goals, and business outcomes.

Partner with Creative teams to develop and refine format-specific assets and testing strategies that improve campaign performance.

Collaborate with Analytics, Data Science, UX, Web, and Marketing teams to improve measurement, attribution, audience strategy, and conversion performance.

Analyze campaign results and provide actionable insights that improve acquisition, lead quality, customer growth, and marketing effectiveness.

Evaluate new programmatic capabilities, inventory opportunities, data partnerships, and emerging advertising technologies.

Serve as the internal subject matter expert for programmatic media, audience targeting, and digital acquisition best practices.

Maintain operational excellence through campaign QA, documentation, reporting, tracking validation, and platform administration.

This position is an exceptional opportunity to deepen your expertise in programmatic advertising, customer acquisition, media strategy, and performance marketing. From Senior Programmatic Specialist, you will have a strong springboard into leadership opportunities across digital marketing, growth marketing, customer acquisition, and marketing strategy at C Spire.

Qualifications:

What You Will Bring

As a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external customer experience. To support our Marketing team you will have an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.

In addition to that, we require:

Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.

5-10 years of hands-on programmatic advertising experience planning, buying, and optimizing digital media campaigns.

Proven experience managing and optimizing seven-figure annual media budgets.

Deep expertise with StackAdapt or comparable DSP platforms, including campaign setup, audience targeting, inventory management, bidding strategies, and performance optimization.

Experience managing campaigns across multiple formats including native, display, and video-based advertising channels.

Strong understanding of programmatic buying, RTB mechanics, PMP and open-exchange inventory, audience segmentation, retargeting, and attribution methodologies.

Experience with Adobe Analytics, Google Analytics, conversion tracking, and digital marketing measurement frameworks.

Strong analytical, forecasting, budgeting, communication, and project management skills.

We will give special consideration to candidates who have:

Direct experience with StackAdapt.

Experience across CTV/OTT, online video, audio, and digital out-of-home advertising channels.

Familiarity with verification and measurement platforms such as IAS, DoubleVerify, Nielsen, or Comscore.

Experience in telecommunications, technology, subscription, or other highly competitive acquisition environments.

Experience partnering with Analytics and Data Science teams on attribution modeling, incrementality testing, and advanced measurement frameworks.

What You Will Gain

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that's just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it.

For our full-time employees we offer:

Competitive Compensation Package

Blue Cross Blue Shield Health Insurance

Tuition Assistance Programs

Complimentary Wireless Service & Device*

401k Match

Teladoc Telemedicine

WellBeacon Wellness Program

Paid Talent Referral Opportunities

Tailored learning paths for every position

Physical Requirements / Working Conditions

Must be able to sit for extended periods of time and use a computer keyboard and/or mouse while viewing a computer screen. Some travel may be required.

Complimentary wireless service and device available to team members in our wireless footprint.