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Programmatic Digital Jobs in Sunnyvale, CA (NOW HIRING)

Digital Media Manager

San Francisco, CA · On-site

$105K - $136K/yr

Own and execute programmatic buying across DSPs (DV360, The Trade Desk, Amazon DSP), Google Ads ... Experience scaling media across CTV, Digital Audio, DOOH, emerging AI/LLM ad channels (ChatGPT ...

Principal, Ad Tech Enablement

San Francisco, CA · On-site

$191.80 - $277.75/hr

Qualifications * 13+ years in programmatic/digital ad operations: trafficking, ad server management (Flashtalking experience), tagging/measurement (Adobe Launch experience), metadata/taxonomy, and ...

Our solutions include paid search, paid social, programmatic advertising, SEO, content marketing ... The ideal candidate understands how digital marketing drives revenue and can build relationships ...

This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreams Preferred Qualifications:

This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreams Preferred Qualifications:

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Programmatic Digital information

See Sunnyvale, CA salary details

$38.7K

$89.9K

$152.6K

How much do programmatic digital jobs pay per year?

As of Aug 23, 2026, the average yearly pay for programmatic digital in Sunnyvale, CA is $89,947.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,400.00 and $152,600.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Sunnyvale, CA?

For Programmatic Digital jobs in Sunnyvale, CA, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Sunnyvale, CA look for?

The top searched job categories for Programmatic Digital jobs in Sunnyvale, CA are:

What cities near Sunnyvale, CA are hiring for Programmatic Digital jobs?

Cities near Sunnyvale, CA with the most Programmatic Digital job openings:

Programmatic Account Manager

The Weather Channel

San Francisco, CA • On-site

Full-time

Re-posted 19 days ago


Job description

Company Description
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
Key Tasks & Responsibilities:
• Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.
• Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.
• Work closely with the programmatic yield and operations team to rapidly onboard new customers.
• Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.
• Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
• Work cross-functionally with operations and yield teams to set up campaigns for success.
• Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business
Qualifications
Desired Skills & Experience
• Proven experience in programmatic and online advertising from an operational and sales perspective.
• Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
• Effective time management skills--ability to prioritize and meet deadlines.
• Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
• Experience managing CPA, CPC, and CPM marketing campaigns.
• Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
• Willingness to do whatever it takes to get the job done.
• Professional demeanor.
• Strong oral and written communication skills.
• 2-4 years' experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company
Additional Information