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Programmatic Digital Jobs in Chicago, IL (NOW HIRING)

Manager, Programmatic

Chicago, IL ยท On-site

$117K - $120K/yr

Overview As a Manager, Programmatic,you'lllead strategic planning and hands-on execution for ... Communicate digital strategies and rationale for tactical approaches to clients and internal teams.

Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital ... As a Programmatic Media Buyer, you'll plan, build, and execute programmatic video campaigns across ...

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Programmatic Digital information

See Chicago, IL salary details

$34K

$78.9K

$133.9K

How much do programmatic digital jobs pay per year?

As of Jul 17, 2026, the average yearly pay for programmatic digital in Chicago, IL is $78,949.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $133,900.00 per year, depending on experience, location, and employer.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Chicago, IL? For Programmatic Digital jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Chicago, IL look for? The top searched job categories for Programmatic Digital jobs in Chicago, IL are:

Senior Media Planner, Programmatic

Publicis Groupe Holdings B.V

Chicago, IL โ€ข On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago


Job description

Company description
About Team One:
Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We're a team of 400+ creators, doers, and difference-makers across six North American offices-Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moฤ—t Hennessy, Citi., and Cathay Pacific Airlines.
We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company's Best Workplaces for Innovators and Ad Age's Best Places to Work.
Overview
About this Position:
As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients-primarily within the luxury automotive category. You'll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels.
You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You'll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing.
What You'll Do:
  • Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
  • Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
  • Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
  • Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
  • Analyze campaign results and generate actionable insights that shape ongoing strategy.
  • Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
  • Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
  • Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
  • QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
  • Present strategic recommendations, insights, and results to internal teams and client stakeholders.
  • Support junior team members through guidance, mentorship, and performance feedback.

What You Bring:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 4-6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
  • Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
  • Experience developing strategies for audience targeting, data activation, measurement, and attribution.
  • Ability to analyze performance data and synthesize into clear insights and recommendations.
  • Experience working with luxury, automotive, or premium brands is a plus.
  • Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
  • Excellent communication, presentation, and storytelling skills.
  • Ability to manage multiple projects in a fast-paced environment with attention to detail.
  • Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
  • Proficiency in Excel, PowerPoint, and project management workflows.

Bonus if You Have:
  • Hands-on-keyboard DSP experience
  • Google Marketing Platform or Trade Desk Certifications
  • Experience with brand lift studies, MMM, MTA, or advanced analytics
  • Exposure to identity solutions, clean rooms, or privacy-safe data models
  • Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies
  • Experience with DCO at scale
  • Regional media planning experience

Why It's Great to Work Here:
We live by our C.O.R.E. values:
โ€ข Collaborative - We work together to get better stuff done than we could alone.
โ€ข Optimistic - Honest and confident in our quest forward; believing the impossible is
possible.
โ€ข Results-driven - Creativity is always in service of results and never for its own sake.
โ€ข Entrepreneurial - Build something new. Shoot for the moon.
  • We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision
  • insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition
  • reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.
  • We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
  • We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalitรฉ, etc.
  • We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
  • We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
  • We have a lot fun! We have a whole committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker

Additional information
Our Publicis Groupe motto "Viva La Diffรฉrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/3/2026.