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Programmatic Digital Jobs in Atlanta, GA (NOW HIRING)

Directive

Paid Media Lead (Remote US)

Atlanta, GA · Remote

$90K - $110K/yr

We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital ... Confirm lead routing is accurate within a CRM * Understand the value of Programmatic campaigns

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All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Atlanta, GA

Programmatic Digital information

See Atlanta, GA salary details

$31.7K

$73.7K

$125K

How much do programmatic digital jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programmatic digital in Atlanta, GA is $73,700.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,800.00 and $125,000.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Atlanta, GA? For Programmatic Digital jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Atlanta, GA look for? The top searched job categories for Programmatic Digital jobs in Atlanta, GA are:
What cities near Atlanta, GA are hiring for Programmatic Digital jobs? Cities near Atlanta, GA with the most Programmatic Digital job openings:
Programmatic Digital jobs near you

Associate Director - Client Experience

Goodway Group

Atlanta, GA • Remote

Full-time

Re-posted 20 days ago

Job description

The Associate Director, is a sales-focused service partner, working side by side with our Business Development Managers. From the time of engagement, they own (and want ownership) of the client partnership!
They build relationships, identify opportunities to expand opportunities and client impact, and manage the day-to-day success of their campaigns. They know their clients inside and out, engage in ongoing results-based dialogue, overcome obstacles, and in a nutshell, create a fantastic client experience.
What You Will Do
  • Manage overall client relationship, being the day-to-day lead on accounts where you’ll drive satisfaction, growth, and product adoption
  • Partner with Business Development and/or Sr Director of CX to identify expansion opportunities and offerings that drive revenue working in tandem to achieve revenue targets.
  • Be continually aware of the client environment, products/services, strategy/vision, needs, competitive landscape, and challenges, and communicate those effectively to internal partners, leading the internal team to ensure recommendations and performance are aligned to and can exceed client expectations.
  • Work with clients to define measurable digital KPIs that tie to their overall business objective and lead the comprehensive team to ensure recommendations, strategy, and performance are aligned to and can exceed client expectations.
  • Actively participating/leading internal and external calls, including Kick-off, Account Team, Sales team, and educational meetings, and client calls.
  • Managing and solving conflicts both internally and externally with clients and internal teams


Who You Are
  • You have a minimum of 7 years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape with the ability to lead and guide CMO level client discussions.
  • 7+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem.
  • 5+ years of digital marketing/media experience with a heavy focus on strategy and working directly with senior stakeholders.
  • 5+ years with direct client management
  • You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends.
  • You have a strong understanding of direct response/performance marketing metrics such as visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
  • You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends
  • Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau, DV360, Trade Desk, AdWords and Facebook experience preferred.
  • You have had roles where you have had to manage change well, are a motivated self-starter with a team-player mentality, and can travel up to 20% (including two required all company trips per year)
  • Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.

Things You Should Know

  • Our workdays can sometimes be long and unpredictable. You should be comfortable and capable of sitting and/or standing at a desk for at least 8 hours
  • Twice per year, we gather together to work and play for a week. Both retreats are “can’t miss” events. There may also be other opportunities to travel depending on your specific role and business needs

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