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Programmatic Digital Jobs in North Carolina (NOW HIRING)

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ...

Hayward

Digital Marketing Specialist

Clemmons, NC · On-site

Create, schedule, and manage engaging content across our digital media channels, such as social and programmatic ad platforms, ensuring consistency with our brand voice and strategy. * Contribute to ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in North Carolina?

For Programmatic Digital jobs in North Carolina, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in North Carolina look for?

The top searched job categories for Programmatic Digital jobs in North Carolina are:

What cities in North Carolina are hiring for Programmatic Digital jobs?

Cities in North Carolina with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Digital Marketing Manager

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted 12 hours ago

Job description

We're looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and campaign strategy. This role is ideal for someone who thrives in both strategic leadership and tactical implementation-leading campaigns while also rolling up their sleeves to execute digital marketing strategies that drive measurable results.
As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing digital campaigns across multiple channels while ensuring alignment with client objectives. You'll serve as the lead point of contact for key accounts, owning campaign execution, managing budgets and ensuring performance goals are met. In addition, you'll collaborate closely with internal specialists-paid media strategists, organic/SEO experts, content creators, developers and designers-to craft high-impact digital marketing initiatives.
Roles & Responsibilities
  • Strategize, manage, and execute digital marketing campaigns across paid and organic channels for assigned clients.
  • Maintain strong client relationships by proactively driving digital strategies aligned with business goals.
  • Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing.
  • Develop budget recommendations, campaign goals, and KPIs, ensuring clear performance tracking.
  • Hands-on execution of paid media, SEO, or other digital strategies as needed, in addition to managing internal specialists.
  • Continuously analyze and optimize campaign performance, providing actionable insights and recommendations.
  • Stay ahead of digital marketing trends to guide client strategies and internal best practices.
  • Lead client communication via meetings, reports, and strategic recommendations.
  • Support new client onboarding, case study development, and business development opportunities as needed.
  • Mentor and support Account Coordinators and Digital Strategists in growing their expertise.
  • Ensure all strategies align with performance goals and deliver measurable business impact.

Professional Skills & Qualifications
  • 7+ years of digital marketing experience with expertise in paid and/or organic strategies (agency experience preferred).
  • Strong knowledge of paid media (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) and/or organic search (SEO, content, and website optimization).
  • Proficiency in Google Analytics, Google Search Console, Google Ads, Meta Business Manager, and other key digital marketing platforms.
  • Experience managing digital marketing budgets with a proven track record of performance-driven results.
  • Ability to analyze data, identify insights, and optimize campaigns for better performance.
  • Up-to-date certifications in Google Analytics, Google Ads, or other relevant platforms (preferred).
  • Strong leadership skills with the ability to mentor and manage internal teams.
  • Excellent project management and multi-tasking skills in a fast-paced environment.
  • Experience in presenting strategy and performance insights to client leadership teams.
  • A problem-solving mindset with a focus on driving results and delivering client success.

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