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DG Unit Test 5 Description - Job Summary This role is responsible for delivering marketing communications strategies, policies, and standards within the assigned business area, along with developing insights-led product introduction assets. The role involves close collaboration with the business and regional marketing partners, defining and testing customer-facing value propositions, and contributing to marketing campaigns across multiple channels. The role also entails creating marketing materials, leading updates to the organization's online presence, conducting market research, and providing research and data analysis support.

Responsibilities Delivers marketing communications strategies, policies, standards, and direction across the assigned business area. Develops insights-led new product introduction assets that directly tie into the business goals and objectives. Carries out close collaboration efforts with the business and regional marketing partners.

Defines, writes, and tests customer facing value propositions by product and ensures consistent execution across the mix. Contributes to execution of marketing campaigns across different channels including digital, social media, email, etc. Creates marketing materials including product brochures, videos, blog posts, and social media content, and ensures content is aligned with the brand's messaging and guidelines.

Leads routine updates to the organization's website, social media profiles, and email marketing campaigns. Conducts market research and competitive analysis to identify opportunities and threats in the organization's product and service segment. Works independently on moderate scope problems, applying professional expertise, exercising judgment, and resolving various issues by following company policies and procedures.

Education & Experience Recommended Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 2-4 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with little or no work experience. Preferred Certifications NA Knowledge & Skills Analytics Brand Management Brand Marketing Brand Strategy Branding Customer Relationship Management Data Analysis Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Strategies New Product Development Product Marketing Project Management Selling Techniques Social Media Thought Leadership Cross-Org Skills Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope Impacts immediate team and acts as an informed team member providing analysis of information and limited project direction input.

Complexity Responds to routine issues within established guidelines. Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc.

These may be subject to change and additional functions may be assigned as needed by management. Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"