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National Account Executive – Labels & Flexible Packaging

About Inovar Packaging Group

Inovar Packaging Group, LLC is one of North America’s premier flexographic and digital printing companies, committed to the success of both our customers and employees. We continuously invest in the latest technology and equipment, driving innovation and delivering best-in-class products. Our culture is built on teamwork, trust, craftsmanship, and win-win partnerships that put the customer first.

Why Join Us?

• Competitive compensation and bonus program
• Comprehensive benefits including medical, dental, vision, life insurance, short/long-term disability
• 401(k) with generous company match
• Paid Time Off (PTO)
• Career growth opportunities within a rapidly expanding organization

Job Summary

Inovar Packaging Group is seeking a highly motivated and experienced National Account Executive to drive revenue growth and strengthen our presence in the label and flexible packaging market. This role is ideal for a proven sales professional with a strong track record in pressure-sensitive labels, shrink sleeves, roll-fed labels, and flexible packaging.

You will identify opportunities in the market that help commercialize and protect our customers’ products. Success requires a proactive mindset, a strategic long-term view of client relationships, and a passion for asking insightful questions that uncover both current and future customer needs.

The ideal candidate has extensive industry experience, an established network, and a demonstrated ability to grow wallet share, improve margins, and build strong partnerships with brand owners and manufacturers.

Key Responsibilities

Sales Approach & Mindset

• Demonstrate a proactive approach, anticipating customer needs and presenting solutions before challenges arise.
• Maintain a strategic, long-term account management mindset focused on multi-year growth, customer retention, and expanding share-of-wallet.
• Balance hunter and farmer behaviors—actively pursuing new opportunities while nurturing existing accounts to maximize value.
• Manage a defined sales “bag,” understanding current spend levels and developing plans to grow revenue within existing accounts.
• Apply value-based, margin-conscious selling, identifying opportunities to improve profitability through differentiation and creative solutions.
• Use strong discovery techniques to ask the right questions, listen deeply, and uncover operational pain points, future needs, and innovation opportunities.
• Maintain strong sales discipline with consistent prospecting, follow-up, and pipeline development.

Business Development & Client Management

• Develop and maintain strong relationships with new and existing clients, ensuring satisfaction and long-term partnerships.
• Identify and engage new prospects through networking, referrals, industry events, and outbound outreach.
• Grow territory or account revenue through planned, targeted sales activity that aligns with Inovar’s commercial goals.

Consultative Selling & Product Expertise

• Assess customer needs and recommend tailored packaging solutions that enhance product performance and brand impact.
• Provide clients with detailed knowledge of label materials, printing technologies, adhesives, and application processes.
• Guide purchasing decisions through education, discovery, and solution-driven consultation.

Sales Strategy, Execution & Internal Collaboration

• Develop and implement sales strategies focused on target segments within labels and flexible packaging.
• Prepare quotes, credit terms, bid specifications, and proposals; negotiate pricing and agreements to close profitable deals.
• Partner with internal teams—including purchasing, production, quality, and logistics—to ensure on-time delivery and flawless execution.
• Maintain accurate CRM records, pipeline updates, and sales activity tracking.

Market Awareness & Leadership

• Stay current on industry trends, materials, technologies, competitor capabilities, and sustainability initiatives.
• Position Inovar as a trusted, forward-thinking partner by bringing insights, innovation, and solutions to customers.

Required Skills & Qualifications

• Passion for customer service, creative problem-solving, and proactive account development.
• 3+ years of direct sales experience in pressure-sensitive labels, shrink sleeves, roll-fed labels, flexible packaging, reclosure, or lidding solutions.
• Deep knowledge of printing technologies, substrates, adhesives, and application methods.
• Proven success in growing revenue, increasing wallet share, and achieving sales targets.
• Strong ability to build relationships with brand owners, converters, and manufacturers.
• Excellent communication, presentation, and negotiation skills.
• Familiarity with packaging regulations, compliance standards, and sustainability trends.
• Proficiency in CRM tools and Microsoft Office (Excel, Word, PowerPoint). 

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Packaging Engineering, or related field.
• Existing network within food, beverage, personal care, pharmaceutical, or industrial labeling sectors.

 Physical Requirements

• Ability to lift sample materials and presentation kits up to 25 lbs.
• Frequent travel to customer sites, trade shows, and company facilities.

If you’re seeking an opportunity with a company that values innovation, teamwork, craftsmanship, and a proactive approach to serving customers, Inovar Packaging Group is the place for you.